Accessories
Feb 2026Top Accessories brands in California: Stiiizy, Plugplay, Puffco.
Feb 2026
Vapes surged 11.4% year over year in California, single-handedly propping up the nation's largest cannabis market to a razor-thin 0.5% YoY gain while every major peer state contracted. That top-line number masks a deeper tension: prices climbed 5.3% YoY even as the dispensary count shrank 4.4% to 1,430 locations, suggesting surviving retailers are capturing more per transaction rather than serving more customers. Over a two-year horizon, sales remain down 11.8%, a reminder that California's licensed market still competes with an illicit sector estimated at two to three times its size. Flower, once the dominant category at 30.4% share, slid 6.9%, and concentrates dropped 10.3%, while STIIIZY continues to anchor the vape segment driving the market's modest momentum. California legalized medicinal marijuana in 1996 and recreational cannabis...
Benchmarking
California holds the top rank among U.S. cannabis markets, and it is the only one of the four largest to post positive year-over-year growth, however slim at 0.5%. Michigan fell 7.0%, Florida declined 6.1%, and Massachusetts dropped 4.5%, making California's flat performance look relatively resilient. Still, the two-year trend tells a harsher story: sales are down 11.8% from two years ago, and the store count contracted 4.4% to 1,430 dispensaries.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| California | $300-310M | 0.5% |
| Michigan | $220-230M | 7.0% |
| Florida | $150-160M | 6.1% |
| Massachusetts | $140-150M | 4.5% |
| New York | $130-140M | 16.1% |
Category View
Vapes now command 33.5% of California's category mix after jumping 11.4% year over year, overtaking flower as the market's largest segment. Flower fell to 30.4% share on a 6.9% decline, while concentrates suffered the steepest drop at negative 10.3%, shrinking to just 6.9% of sales. STIIIZY remains the dominant brand powering vape growth, and edibles posted a modest 1.1% gain to hold 12.1% share, with pre-rolls essentially flat at 17.1%.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1Vapes | $50M+ | $21.75 | 11.4% |
| #2Flower | $50M+ | $26.86 | 6.9% |
| #3Pre-Rolls | $50M+ | $13.59 | 0.4% |
| #4Edibles | $35-50M | $11.26 | 1.1% |
| #5Concentrates | $25-35M | $18.04 | 10.3% |
| #6Oral | $2.5-5M | $28.4 | 10.8% |
| #7Accessories | $1-2.5M | $11.33 | 12.8% |
| #8Topicals | $.5M-1M | $29.99 | 1.0% |
| #9Home-Grow | <$250K | $20.55 | 26.8% |
| #10Cbd | <$250K | $18.06 | 10.1% |
Top Brands
Category leaders show which brands are currently strongest by segment in California, with 1-month rank movement when available.
Top Accessories brands in California: Stiiizy, Plugplay, Puffco.
Top Concentrates brands in California: Raw Garden, Stiiizy, Punch Edibles & Extracts.
Top Edibles brands in California: Wyld, Camino, Kanha.
Top Flower brands in California: Stiiizy, Cam, Cannabiotix.
Top Oral brands in California: Emerald Bay Extracts, Level+, Absolute Xtracts.
Top Pre-Rolls brands in California: Jeeter, Stiiizy, Hit Sluggers.
Top Topicals brands in California: Papa & Barkley, Mary'S Medicinals, Buddies.
Top Vapes brands in California: Stiiizy, Raw Garden, Plugplay.
Product Leaders
Top ranked products by category for California, based on the latest state-category product snapshot.
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Cannabiotix | #1 | #1 | #1 | |
| Stiiizy | #2 | #2 | #3 | |
| Stiiizy | #3 | #3 | #2 | |
| Stiiizy | #4 | #6 | #4 | |
| Blem | #5 | #4 | #11 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Stiiizy | #1 | #1 | #1 | |
| Stiiizy | #2 | #3 | #3 | |
| Stiiizy | #3 | #2 | #2 | |
| Stiiizy | #4 | #7 | #6 | |
| Stiiizy | #5 | #6 | #7 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Wyld | #1 | #1 | #1 | |
| Wyld | #2 | #2 | #2 | |
| Camino | #3 | #3 | #3 | |
| Wyld | #4 | #4 | #4 | |
| Wyld | #5 | #5 | #5 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Raw Garden | #1 | #324 | #1364 | |
| Raw Garden | #2 | #7 | #23 | |
| Stiiizy | #3 | #1 | #1 | |
| Raw Garden | #4 | #2 | #3 | |
| Raw Garden | #5 | #28 | #126 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Verdure | #1 | #1 | #1 | |
| Absolute Xtracts | #2 | #2 | #2 | |
| Buddies | #3 | #6 | #7 | |
| Kikoko | #4 | #3 | #3 | |
| Absolute Xtracts | #5 | #4 | #6 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Stiiizy | #1 | #1 | #1 | |
| Plugplay | #2 | #2 | #2 | |
| Plugplay | #3 | #3 | #3 | |
| Puffco | #4 | #4 | #4 | |
| Dime Industries | #5 | #5 | #5 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Papa & Barkley | #1 | #1 | #1 | |
| Papa & Barkley | #2 | #2 | #2 | |
| Papa & Barkley | #3 | #3 | #3 | |
| Papa & Barkley | #4 | #4 | #5 | |
| Mary'S Medicinals | #5 | #7 | #8 |
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