Brand Explorer/California Market

California Cannabis Sales

Feb 2026

Overview

Vapes surged 11.4% year over year in California, single-handedly propping up the nation's largest cannabis market to a razor-thin 0.5% YoY gain while every major peer state contracted. That top-line number masks a deeper tension: prices climbed 5.3% YoY even as the dispensary count shrank 4.4% to 1,430 locations, suggesting surviving retailers are capturing more per transaction rather than serving more customers. Over a two-year horizon, sales remain down 11.8%, a reminder that California's licensed market still competes with an illicit sector estimated at two to three times its size. Flower, once the dominant category at 30.4% share, slid 6.9%, and concentrates dropped 10.3%, while STIIIZY continues to anchor the vape segment driving the market's modest momentum. California legalized medicinal marijuana in 1996 and recreational cannabis...

  • Top Brand: Stiiizy
  • Category Breakout: 32.7%
  • Top Category: Vapes (33%)

Benchmarking

Market ComparisonFeb 2026

California holds the top rank among U.S. cannabis markets, and it is the only one of the four largest to post positive year-over-year growth, however slim at 0.5%. Michigan fell 7.0%, Florida declined 6.1%, and Massachusetts dropped 4.5%, making California's flat performance look relatively resilient. Still, the two-year trend tells a harsher story: sales are down 11.8% from two years ago, and the store count contracted 4.4% to 1,430 dispensaries.

24-Month Trend

California market trend chart
StateSalesYoY
California$300-310M0.5%
Michigan$220-230M7.0%
Florida$150-160M6.1%
Massachusetts$140-150M4.5%
New York$130-140M16.1%

Category View

Category PerformanceFeb 2026

Vapes now command 33.5% of California's category mix after jumping 11.4% year over year, overtaking flower as the market's largest segment. Flower fell to 30.4% share on a 6.9% decline, while concentrates suffered the steepest drop at negative 10.3%, shrinking to just 6.9% of sales. STIIIZY remains the dominant brand powering vape growth, and edibles posted a modest 1.1% gain to hold 12.1% share, with pre-rolls essentially flat at 17.1%.

CategorySalesAvg PriceYoY
#1Vapes$50M+$21.7511.4%
#2Flower$50M+$26.866.9%
#3Pre-Rolls$50M+$13.590.4%
#4Edibles$35-50M$11.261.1%
#5Concentrates$25-35M$18.0410.3%
#6Oral$2.5-5M$28.410.8%
#7Accessories$1-2.5M$11.3312.8%
#8Topicals$.5M-1M$29.991.0%
#9Home-Grow<$250K$20.5526.8%
#10Cbd<$250K$18.0610.1%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in California, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for California, based on the latest state-category product snapshot.

California icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Blue Dream Stiiizy Pod
Blue Dream Stiiizy Pod
Stiiizy#1#1#1
Skywalker Og Stiiizy Pod
Skywalker Og Stiiizy Pod
Stiiizy#2#3#3
King Louis Xiii Stiiizy Pod
King Louis Xiii Stiiizy Pod
Stiiizy#3#5#4
Watermelon Z Stiiizy Pod
Watermelon Z Stiiizy Pod
Stiiizy#4#2#2
Blue Burst Stiiizy Pod
Blue Burst Stiiizy Pod
Stiiizy#5#4#5
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Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Cereal Milk Premium Cannabis Flower Gram 3.50
Cereal Milk Premium Cannabis Flower Gram 3.50
Cannabiotix#1#1#1
Blue Burst 40’s Infused Flower Mylar Bag Gram 7
Blue Burst 40’s Infused Flower Mylar Bag Gram 7
Stiiizy#2#2#3
King Louis Xiii 7 Gram Flower Buds
King Louis Xiii 7 Gram Flower Buds
Stiiizy#3#3#2
Purple Punch 7 Gram Flower Buds
Purple Punch 7 Gram Flower Buds
Stiiizy#4#6#4
Unruly Og 3.50 Gram Flower Buds
Unruly Og 3.50 Gram Flower Buds
Blem#5#4#11
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Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Blue Dream [.5g] 40's Infused 5 Pack Pre Roll
Blue Dream [.5g] 40's Infused 5 Pack Pre Roll
Stiiizy#1#1#1
Skywalker Og [.5g] 40's Infused 5 Pack Pre Roll
Skywalker Og [.5g] 40's Infused 5 Pack Pre Roll
Stiiizy#2#3#3
Purple Punch [.5g] 40's Infused 5 Pack Pre Roll
Purple Punch [.5g] 40's Infused 5 Pack Pre Roll
Stiiizy#3#2#2
Pineapple Express [.5g] 40's Infused 5 Pack Pre Roll
Pineapple Express [.5g] 40's Infused 5 Pack Pre Roll
Stiiizy#4#7#6
Watermelon Z [.5g] 40's Infused 5 Pack Pre Roll
Watermelon Z [.5g] 40's Infused 5 Pack Pre Roll
Stiiizy#5#6#7
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Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Wyld#1#1#1
Elderberry 2:1 Cbn + Indica Enhanced Gummies | 100mg:50mg
Elderberry 2:1 Cbn + Indica Enhanced Gummies | 100mg:50mg
Wyld#2#2#2
Camino Gummies Midnight Blueberry Cbn 5:1 100mg (20ct)
Camino Gummies Midnight Blueberry Cbn 5:1 100mg (20ct)
Camino#3#3#3
Raspberry Sativa Enhanced Gummies | 100mg
Raspberry Sativa Enhanced Gummies | 100mg
Wyld#4#4#4
Marionberry Indica Enhanced Gummies | 100mg
Marionberry Indica Enhanced Gummies | 100mg
Wyld#5#5#5
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Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Og Kush 1.0g Live Badder
Og Kush 1.0g Live Badder
Raw Garden#1#324#1364
Funk N Fire 1.0g Live Sauce
Funk N Fire 1.0g Live Sauce
Raw Garden#2#7#23
Purple Punch 40's Infused Flower Mylar Bag
Purple Punch 40's Infused Flower Mylar Bag
Stiiizy#3#1#1
Hella Jelly 1.0g Live Badder
Hella Jelly 1.0g Live Badder
Raw Garden#4#2#3
Orange Runtz 1.0g Live Sauce
Orange Runtz 1.0g Live Sauce
Raw Garden#5#28#126
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Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Cbd+ 30:1 Lavender+vanilla (900mg Cbd/30mg Thc) Sublinguals
Cbd+ 30:1 Lavender+vanilla (900mg Cbd/30mg Thc) Sublinguals
Verdure#1#1#1
Soft Gels [30pk] (300mg) Soft Gel Capsules
Soft Gels [30pk] (300mg) Soft Gel Capsules
Absolute Xtracts#2#2#2
Thc 50mg Capsule 20pc
Thc 50mg Capsule 20pc
Buddies#3#6#7
Xtabs Indica 1000 [20pk] (1000mg) Tablets
Xtabs Indica 1000 [20pk] (1000mg) Tablets
Kikoko#4#3#3
Soft Gels [10pk] (100mg) Soft Gel Capsules
Soft Gels [10pk] (100mg) Soft Gel Capsules
Absolute Xtracts#5#4#6
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Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Stiiizy#1#1#1
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Plugplay#2#2#2
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Plugplay#3#3#3
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#4#4#4
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Dime Industries#5#5#5
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Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
3:1 Cbd:thc [15ml] (135mg Cbd/45mg Thc) Releaf Balm
3:1 Cbd:thc [15ml] (135mg Cbd/45mg Thc) Releaf Balm
Papa & Barkley#1#1#1
1:3 Cbd:thc [60ml] (100mg Cbd/300mg Thc) Releaf Body Oil
1:3 Cbd:thc [60ml] (100mg Cbd/300mg Thc) Releaf Body Oil
Papa & Barkley#2#2#2
3:1 Cbd:thc [50ml] (450mg Cbd/150mg Thc) Releaf Balm
3:1 Cbd:thc [50ml] (450mg Cbd/150mg Thc) Releaf Balm
Papa & Barkley#3#3#3
1 Each Topicals Balms & Oils
1 Each Topicals Balms & Oils
Papa & Barkley#4#4#5
1:1 Muscle Freeze [3oz] (1000mg Cbd/1000mg Thc) Cooling Action
1:1 Muscle Freeze [3oz] (1000mg Cbd/1000mg Thc) Cooling Action
Mary'S Medicinals#5#7#8

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