Accessories
Feb 2026Top Accessories brands in Florida: Puffco, Trulieve, Lookah.
Florida Cannabis Sales
Feb 2026
Overview
Consumers are buying more cannabis in Florida but spending less—prices dropped nearly 12% year over year, compressing revenue even as unit volume climbs. The nation's third-largest cannabis market by sales sits in an emerging tier, with 735 dispensaries representing modest storefront growth of about 2% over the past year. Despite the 6.1% annual sales decline, Florida's two-year trajectory remains positive at 4% growth, suggesting the current dip is driven more by price erosion than waning demand. The state's vertically integrated model, where operators must cultivate, process, and dispense under a single license, keeps the competitive landscape unusually consolidated compared to open-license states. Brands like Modern Flower continue to anchor shelf space across the network. Florida legalized medicinal marijuana in 2016, and the market...
- Top Brand: Modern Flower
- Category Breakout: 44.6%
- Top Category: Flower (45%)
Benchmarking
Market ComparisonFeb 2026
Florida ranks third nationally in cannabis sales, trailing only California and Michigan but outpacing Massachusetts. Its 6.1% year-over-year decline lands between Michigan's steeper 7% drop and Massachusetts's 4.5% slide, while California barely held flat at half a percent growth. Florida's two-year gain of 4% and its 735 dispensaries distinguish it as a medical-only market competing in scale with fully recreational states.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| California | $300-310M | 0.5% |
| Michigan | $220-230M | 7.0% |
| Florida | $150-160M | 6.1% |
| Massachusetts | $140-150M | 4.5% |
| New York | $130-140M | 16.1% |
Category View
Category PerformanceFeb 2026
Edibles posted the sharpest decline in Florida's category mix, falling 10.3% year over year despite holding a 10.2% share—a signal that price sensitivity may be hitting processed formats hardest. Flower still dominates at 46.5% of sales but slipped nearly 8%, while vapes held essentially flat at 28.2% share. Pre-rolls were the quiet winner, climbing 1.8% to reach a 6.8% share, and brands like Modern Flower continue to drive shelf turnover across flower and adjacent categories.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1Flower | $50M+ | $19.77 | 7.9% |
| #2Vapes | $35-50M | $24.35 | 0.2% |
| #3Edibles | $15-20M | $11.7 | 10.3% |
| #4Concentrates | $10-15M | $25.4 | 1.7% |
| #5Pre-Rolls | $5-10M | $8.48 | 1.8% |
| #6Oral | $2.5-5M | $28.87 | 28.7% |
| #7Accessories | $2.5-5M | $12.6 | 25.5% |
| #8Topicals | $.5M-1M | $21.4 | 31.4% |
Top Brands
Category LeadersFeb 2026
Category leaders show which brands are currently strongest by segment in Florida, with 1-month rank movement when available.
Concentrates
Feb 2026Top Concentrates brands in Florida: Modern Flower, Roll One, Haze Cannabis Co..
Edibles
Feb 2026Top Edibles brands in Florida: Sweet Talk, Jams, Encore Edibles.
Flower
Feb 2026Top Flower brands in Florida: Modern Flower, Roll One, Savvy.
Oral
Feb 2026Top Oral brands in Florida: Muv, Trulieve, Surterra Wellness.
Pre-Rolls
Feb 2026Top Pre-Rolls brands in Florida: Modern Flower, Roll One, Float.
Topicals
Feb 2026Top Topicals brands in Florida: Muv, Momenta, Avexia.
Vapes
Feb 2026Top Vapes brands in Florida: Select, Modern Flower, Roll One.
Product Leaders
Category Product LeadersFeb 2026
Top ranked products by category for Florida, based on the latest state-category product snapshot.
Flower
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Roll One | #1 | #26 | #435 |
 | Modern Flower | #2 | #59 | #1649 |
 | Roll One | #3 | #10 | #5 |
 | Bellamy Bros | #4 | #5 | #25 |
 | Modern Flower | #5 | #7 | #154 |
Vapes
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Entourage | #1 | #25 | #55 |
 | Roll One | #2 | #32 | #76 |
 | Modern Flower | #3 | #4 | #21 |
 | Roll One | #4 | #33 | #67 |
(the) Essence Granddaddy Purple 1g | The Essence | #5 | #1 | #1 |
Edibles
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
![Concord Grape Rso [10pk] (100mg) Rso Gummies](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fcatsy.975%2Fa595eaf7a65e46d9496cd7f822fb7f63.jpg&w=64&q=75){kind=small} | Encore Edibles | #1 | #1 | #1 |
 | Sweet Talk | #2 | #11 | #13 |
Dark Chocolates 20pc | Sweet Talk | #3 | #2 | #3 |
 | Sweet Talk | #4 | #6 | #10 |
Milk Chocolates 20pc | Sweet Talk | #5 | #3 | #2 |
Concentrates
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Blue River Terpenes | #1 | #105 | #340 |
 | Modern Flower | #2 | #2 | #2 |
 | Modern Flower | #3 | #1 | #1 |
 | Momenta | #4 | #37 | #30 |
 | Blue River Terpenes | #5 | #20 | N/A |
Pre-Rolls
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Roll One | #1 | #16 | #1 |
 | Roll One | #2 | #1126 | #347 |
 | Anthem | #3 | #12 | #12 |
 | Sunburn Cannabis | #4 | #7 | #9 |
 | Anthem | #5 | #9 | #10 |
Oral
Feb 2026
Accessories
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Puffco | #1 | #1 | #1 |
 | Puffco | #2 | #2 | #2 |
 | Savvy | #3 | #5 | #17 |
 | Select | #4 | #4 | #6 |
 | Puffco | #5 | #7 | #4 |
Topicals
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Momenta | #1 | #6 | #5 |
![1:1 Infused Balm [25g] (150mg Cbd/150mg Thc) Balm](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2Fa9a89716a02050744e3351b15c13b563.jpg&w=64&q=75){kind=small} | The Fix | #2 | #2 | #2 |
 | Plant Precision | #3 | #7 | #7 |
Müv 72 Hour 1:1 Cbd:thc Patch 10mg | Muv | #4 | #5 | #4 |
 | Avexia | #5 | #3 | #3 |
Get More Florida Cannabis Market Data
Get full buyer and category intelligence for this market.