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Float

Data Snapshot for Mar 19, 2026

Overview

FLOAT is sliding—down 10.0% over the last three months and 8.4% year-over-year, with both volume and revenue contracting in tandem. This mid-tier cannabis brand in the 5-10M sales tier has lost both pricing power and unit momentum simultaneously.

Categories

VapesFlowerPre-RollsConcentratesAccessoriesEdibles
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 6

Top States

Float Top StatesFeb 2026

Top states where Float is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Float market trend chart

Average Price

$15.24

YoY Sales Trend

8.4%

2Y Sales Trend

14.8%

Pre-Rolls surged 107.2% YoY to claim 14.8% of FLOAT's mix, while Accessories exploded 243.0%. But the core is eroding: Vapes (40.1% share) fell 12.5% YoY and Flower (38.0%) cratered 25.2%. The portfolio is splitting between legacy decline and emerging growth.

CategorySales ShareAvg PriceYoY
Vapes40.1%$19.3112.5%
Flower38.0%$18.925.2%
Pre-Rolls14.8%$7.15107.2%
Concentrates6.5%$19.6625.4%

FLOAT is heavily concentrated in Florida at 85.8% of sales, with Massachusetts a distant second at 14.2%. Among top cannabis brands in Florida, that single-state dependency leaves FLOAT exposed to local regulatory and competitive shifts across its six-state footprint.

StateConcentratesFlowerPre-RollVapes
10734
19261947

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Market Position

Competitive LandscapeFeb 2026

FLOAT holds #4 in Vapes, three spots behind category leader SELECT and trailing MODERN FLOWER and ROLL ONE. Over the past year FLOAT lost ground to SELECT, ROLL ONE, and ENTOURAGE while holding the same rank—peers are pulling away as FLOAT treads water.

Vapes in Florida Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Float: 4Float: 4Roll One: 8Roll One: 3Trulieve: 3Trulieve: 5Entourage: 6Entourage: 6The Essence: 7The Essence: 8

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Zap N Burn Indoor Flower Gram 3.50
Zap N Burn Indoor Flower Gram 3.50
Flower11.7%
#2
Sativa Blend Ground Flower Gram 7
Sativa Blend Ground Flower Gram 7
Flower16.1%
#3
Sativa Blend [.35g] 10 Pack Pre Roll
Sativa Blend [.35g] 10 Pack Pre Roll
Pre-Rolls11.4%
#4
Black Triangle Kush Indoor Flower Gram 3.50
Black Triangle Kush Indoor Flower Gram 3.50
Flower362.4%
#5
Z Cake X Creamsickle Indoor Flower Gram 3.50
Z Cake X Creamsickle Indoor Flower Gram 3.50
Flower126.6%
#6
007 Up 3.50 Gram Flower
007 Up 3.50 Gram Flower
Flower896.6%
#7
Jack Herer [2g] All In One [2g]
Jack Herer [2g] All In One [2g]
Vapes822.7%
#8
Smirkz [2g] Full Spectrum Distillate Cartridge [2g]
Smirkz [2g] Full Spectrum Distillate Cartridge [2g]
Vapes686.1%
#9
Mocha Popz
Mocha Popz
Vapes339.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Float using competitive landscape rank coverage, proximity, and momentum.