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Data Snapshot for Mar 19, 2026
Overview
FLOAT is sliding—down 10.0% over the last three months and 8.4% year-over-year, with both volume and revenue contracting in tandem. This mid-tier cannabis brand in the 5-10M sales tier has lost both pricing power and unit momentum simultaneously.
Categories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 6
Top States
Float Top StatesFeb 2026
Top states where Float is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$15.24
YoY Sales Trend
8.4%
2Y Sales Trend
14.8%
Pre-Rolls surged 107.2% YoY to claim 14.8% of FLOAT's mix, while Accessories exploded 243.0%. But the core is eroding: Vapes (40.1% share) fell 12.5% YoY and Flower (38.0%) cratered 25.2%. The portfolio is splitting between legacy decline and emerging growth.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 40.1% | $19.31 | 12.5% |
| Flower | 38.0% | $18.9 | 25.2% |
| Pre-Rolls | 14.8% | $7.15 | 107.2% |
| Concentrates | 6.5% | $19.66 | 25.4% |
FLOAT is heavily concentrated in Florida at 85.8% of sales, with Massachusetts a distant second at 14.2%. Among top cannabis brands in Florida, that single-state dependency leaves FLOAT exposed to local regulatory and competitive shifts across its six-state footprint.
| State | Concentrates | Flower | Pre-Roll | Vapes |
|---|---|---|---|---|
| 10 | 7 | 3 | 4 | |
| 19 | 26 | 19 | 47 | |
| ⊖ | ⊖ | ⊖ | ⊖ | |
| ⊖ | ⊖ | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
FLOAT holds #4 in Vapes, three spots behind category leader SELECT and trailing MODERN FLOWER and ROLL ONE. Over the past year FLOAT lost ground to SELECT, ROLL ONE, and ENTOURAGE while holding the same rank—peers are pulling away as FLOAT treads water.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | 11.7% |
#2 | Flower | 16.1% |
#3 | Pre-Rolls | 11.4% |
#4 | Flower | 362.4% |
#5 | Flower | 126.6% |
#6 | Flower | 896.6% |
#7 | Vapes | 822.7% |
#8 | Vapes | 686.1% |
#9 | Vapes | 339.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Float using competitive landscape rank coverage, proximity, and momentum.