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Trulieve

Data Snapshot for Mar 20, 2026

Overview

At Trulieve, we believe in the power of cannabis for all. We take great pride in building community, offering innovative products and advocating for our industry. We grow, harvest and produce cannabis plants in an eco-friendly environment to reduce carbon footprint and protect th...

TRULIEVE's sales dropped 55.6% YoY, with a 25.6% decline over the last three months. This sharp downturn in performance highlights the challenges facing premium brands in a shifting market.

Trulieve Top StatesFeb 2026

Top states where Trulieve is active based on indexed sales coverage.

FLFlorida

($2.5-5M)

GAGeorgia

(<$250K)

MDMaryland

(<$250K)

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Trend unavailable for this period

Average Price

$30.17

YoY Sales Trend

55.6%

2Y Sales Trend

51.2%

Vapes dominate at 73.4% of sales but are down 33.3% YoY. Accessories stand out with a remarkable 77.4% growth, while Flower has plummeted 97.9% YoY, signaling a significant category shift.

Category	Sales Share	Avg Price	YoY
Vapes	73.4%	$29.85	33.3%
Oral	18.5%	$54.37	29.2%
Accessories	5.6%	$13.5	77.4%

TRULIEVE commands a strong presence in Florida (91.2%), with Georgia (6.0%) and Maryland (1.1%) contributing to its footprint. Geographic concentration is high across 11 states.

State	Accessories	Oral	Vapes
Georgia	1	1	⊖
Florida	2	2	5
Maryland	⊖	⊖	⊖

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Market Position

Competitive LandscapeFeb 2026

Currently ranked #5 in Vapes, TRULIEVE has fallen from #3 over the past year. Competing closely with SELECT, MODERN FLOWER, and ROLL ONE, it faces increasing pressure to reclaim market share.

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Gas Apple Cdt Trupod	Vapes	1210.9%
#2 Capsules 30ct 1500mg (sativa)	Oral	95.5%
#3 Capsules Cbd 30ct 300mg	Oral	26.3%
#4 9lb Hammer Cdt Trupod	Vapes	97.4%
#5 Durban Poison Trupod	Vapes	85.3%
#6 Slurricane #7 Trupod .5g	Vapes	96.2%
#7 Pineapple Upside Down Cake 500mg Trupod	Vapes	170.9%
#8 Hot Chocolate Trupod 1g	Vapes	178.6%
#9 Khalifa Kush 3.50 Gram Flower	Flower	128.2%
#10 Pnpple Upsde Dwn Cke Trupod .5g	Vapes	235.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Trulieve using competitive landscape rank coverage, proximity, and momentum.

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