Accessories
Feb 2026Top Accessories brands in Massachusetts: Puffco, Raw Papers, Witch Dr.
Feb 2026
Edibles sales fell 10.5% year over year in Massachusetts, the steepest category decline in the nation's fourth-largest cannabis market. That drop anchors a broader contraction: overall sales slid 4.5% year over year and are down 3.4% over two years, even as the dispensary count grew 4.4% to 423 locations. Prices fell 4.4% year over year, meaning consumers are getting more product per dollar but generating less revenue per transaction for operators. The gap between expanding retail footprint and shrinking sales puts margin pressure on dispensaries competing in an emerging-tier market that sits just below the half-billion threshold. Massachusetts was among the first East Coast states to open recreational sales, legalizing medicinal marijuana in 2012 and recreational cannabis in 2016, with licensed retail sales beginning in 2018.
Benchmarking
Massachusetts ranks fourth nationally by cannabis sales, trailing California, Michigan, and Florida, but its 4.5% year-over-year decline is the mildest contraction among the top four outside California's near-flat performance. With 423 dispensaries and a store count still expanding, the market is adding retail capacity even as revenue recedes, a pattern that distinguishes it from Michigan and Florida, where steeper pullbacks of 7.0% and 6.1% respectively signal more acute competitive pressure.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Michigan | $220-230M | 7.0% |
| Florida | $150-160M | 6.1% |
| Massachusetts | $140-150M | 4.5% |
| New York | $130-140M | 16.1% |
| Missouri | $120-130M | 3.6% |
Category View
Edibles posted the sharpest decline at 10.5% year over year, dropping to 12.8% of the market, while concentrates fell even harder at 12.6% but hold just 3.8% share. Pre-rolls were the lone growth category, climbing 1.9% to capture 19.4% of sales as brands like Jeeter continue to drive consumer interest in convenience formats. Flower still commands the largest share at 41.2% but slipped 5.7%, and vapes held nearly steady at 22.8% with a fractional 0.1% decline.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1Flower | $50M+ | $27.38 | 5.7% |
| #2Vapes | $25-35M | $27.29 | 0.1% |
| #3Pre-Rolls | $25-35M | $10.46 | 1.9% |
| #4Edibles | $15-20M | $14.58 | 10.5% |
| #5Concentrates | $5-10M | $31.21 | 12.6% |
| #6Accessories | $1-2.5M | $9.07 | 23.0% |
| #7Oral | $1-2.5M | $31.61 | 20.6% |
| #8Topicals | <$250K | $29 | 18.1% |
| #9Cbd | <$250K | $19 | 25.2% |
| #10Home-Grow | <$250K | $23.36 | 11.8% |
Top Brands
Category leaders show which brands are currently strongest by segment in Massachusetts, with 1-month rank movement when available.
Top Accessories brands in Massachusetts: Puffco, Raw Papers, Witch Dr.
Top Concentrates brands in Massachusetts: Crispy Commission, Harbor House Collective, Bountiful Farms.
Top Edibles brands in Massachusetts: Betty'S Eddies, Wyld, Kanha.
Top Flower brands in Massachusetts: Simply Herb, High Supply, Perpetual Harvest.
Top Oral brands in Massachusetts: Treeworks, 1906, Good Vibes Distribution.
Top Pre-Rolls brands in Massachusetts: Jeeter, Cali Blaze, Realm Cannabis.
Top Topicals brands in Massachusetts: Treeworks, The Fix, The Healing Rose.
Top Vapes brands in Massachusetts: Fernway, Dime Industries, Select.
Product Leaders
Top ranked products by category for Massachusetts, based on the latest state-category product snapshot.
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Khalifa Kush | #1 | #1 | #1 | |
| Cali Blaze | #2 | #6 | #9 | |
| Cali Blaze | #3 | #14 | #16 | |
| Happy Valley | #4 | #7 | #7 | |
| Seche | #5 | #430 | #145 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Fernway | #1 | #3 | #2 | |
| Fernway | #2 | #4 | #5 | |
| Fernway | #3 | #2 | #1 | |
| Fernway | #4 | #5 | #4 | |
| Fernway | #5 | #8 | #15 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Jeeter | #1 | #179 | #14 | |
| Jeeter | #2 | #1 | #6 | |
| Fire Styxx | #3 | #11 | #50 | |
| Jeeter | #4 | #5 | #33 | |
| Jeeter | #5 | #31 | #4 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Betty'S Eddies | #1 | #1 | #1 | |
| Betty'S Eddies | #2 | #3 | #3 | |
| Wana | #3 | #2 | #2 | |
| Betty'S Eddies | #4 | #4 | #4 | |
| Wyld | #5 | #5 | #5 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Treeworks | #1 | #1 | #3 | |
| Remedi | #2 | #2 | #2 | |
| Remedi | #3 | #3 | #4 | |
| Nature'S Heritage | #4 | #4 | #1 | |
| Treeworks | #5 | N/A | #367 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Raw Papers | #1 | #1 | #1 | |
| Witch Dr | #2 | #2 | #2 | |
| Puffco | #3 | #3 | #3 | |
| Elements | #4 | #4 | #4 | |
| Pulsar | #5 | #5 | #5 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Treeworks | #1 | #1 | #1 | |
| Treeworks | #2 | #3 | #5 | |
| Treeworks | #3 | #7 | #6 | |
| Levia | #4 | #2 | #8 | |
| Levia | #5 | #6 | #2 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Treeworks | #1 | #2 | #2 | |
| Treeworks | #2 | #1 | #1 | |
| The Fix | #3 | #3 | #3 | |
| Treeworks | #4 | #4 | #4 | |
| Sweetgrass Botanicals | #5 | #5 | #61 |
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