Brand Explorer/Massachusetts Market

Massachusetts Cannabis Sales

Feb 2026

Overview

Edibles sales fell 10.5% year over year in Massachusetts, the steepest category decline in the nation's fourth-largest cannabis market. That drop anchors a broader contraction: overall sales slid 4.5% year over year and are down 3.4% over two years, even as the dispensary count grew 4.4% to 423 locations. Prices fell 4.4% year over year, meaning consumers are getting more product per dollar but generating less revenue per transaction for operators. The gap between expanding retail footprint and shrinking sales puts margin pressure on dispensaries competing in an emerging-tier market that sits just below the half-billion threshold. Massachusetts was among the first East Coast states to open recreational sales, legalizing medicinal marijuana in 2012 and recreational cannabis in 2016, with licensed retail sales beginning in 2018.

  • Top Brand: Jeeter
  • Category Breakout: 40.3%
  • Top Category: Flower (40%)

Benchmarking

Market ComparisonFeb 2026

Massachusetts ranks fourth nationally by cannabis sales, trailing California, Michigan, and Florida, but its 4.5% year-over-year decline is the mildest contraction among the top four outside California's near-flat performance. With 423 dispensaries and a store count still expanding, the market is adding retail capacity even as revenue recedes, a pattern that distinguishes it from Michigan and Florida, where steeper pullbacks of 7.0% and 6.1% respectively signal more acute competitive pressure.

24-Month Trend

Massachusetts market trend chart
StateSalesYoY
Michigan$220-230M7.0%
Florida$150-160M6.1%
Massachusetts$140-150M4.5%
New York$130-140M16.1%
Missouri$120-130M3.6%

Category View

Category PerformanceFeb 2026

Edibles posted the sharpest decline at 10.5% year over year, dropping to 12.8% of the market, while concentrates fell even harder at 12.6% but hold just 3.8% share. Pre-rolls were the lone growth category, climbing 1.9% to capture 19.4% of sales as brands like Jeeter continue to drive consumer interest in convenience formats. Flower still commands the largest share at 41.2% but slipped 5.7%, and vapes held nearly steady at 22.8% with a fractional 0.1% decline.

CategorySalesAvg PriceYoY
#1Flower$50M+$27.385.7%
#2Vapes$25-35M$27.290.1%
#3Pre-Rolls$25-35M$10.461.9%
#4Edibles$15-20M$14.5810.5%
#5Concentrates$5-10M$31.2112.6%
#6Accessories$1-2.5M$9.0723.0%
#7Oral$1-2.5M$31.6120.6%
#8Topicals<$250K$2918.1%
#9Cbd<$250K$1925.2%
#10Home-Grow<$250K$23.3611.8%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Massachusetts, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Massachusetts, based on the latest state-category product snapshot.

Massachusetts icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Khalifa Kush 3.50 Gram Flower Buds
Khalifa Kush 3.50 Gram Flower Buds
Khalifa Kush#1#1#1
White Diamonds 3.50 Gram Flower Buds
White Diamonds 3.50 Gram Flower Buds
Cali Blaze#2#6#9
White Diamond 3.50 Gram Flower Buds
White Diamond 3.50 Gram Flower Buds
Cali Blaze#3#14#16
Super Lemon Haze 3.50 Gram Flower Buds
Super Lemon Haze 3.50 Gram Flower Buds
Happy Valley#4#7#7
La Kush Cake 28 Gram Flower Buds
La Kush Cake 28 Gram Flower Buds
Seche#5#430#145
Massachusetts icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Fernway | White Widow | Strain Collection | Cart | 1.0g | Hybrid
Fernway | White Widow | Strain Collection | Cart | 1.0g | Hybrid
Fernway#1#3#2
Fernway | Elderflower | Flavor Line | Cart | 1.0g | Hybrid
Fernway | Elderflower | Flavor Line | Cart | 1.0g | Hybrid
Fernway#2#4#5
Fernway | Berkshire Gold | Flavor Line | Cart | 1.0g | Sativa
Fernway | Berkshire Gold | Flavor Line | Cart | 1.0g | Sativa
Fernway#3#2#1
Fernway | Space Queen | Strain Collection | Cart | 1.0g | Indica
Fernway | Space Queen | Strain Collection | Cart | 1.0g | Indica
Fernway#4#5#4
Fernway | Stonefruit | Flavor Line | All In One Traveler Pro | 2.0g | Hybrid
Fernway | Stonefruit | Flavor Line | All In One Traveler Pro | 2.0g | Hybrid
Fernway#5#8#15
Massachusetts icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Durban Poison [.5g] Baby Jeeter Infused 5 Pack
Durban Poison [.5g] Baby Jeeter Infused 5 Pack
Jeeter#1#179#14
Double Rainbow 2.50 Gram Pre Rolls Multipack 5 Pack
Double Rainbow 2.50 Gram Pre Rolls Multipack 5 Pack
Jeeter#2#1#6
Midnight Berry 1 Gram Pre Rolls Single 1 Pack
Midnight Berry 1 Gram Pre Rolls Single 1 Pack
Fire Styxx#3#11#50
Strawberry Sour Diesel [.5g] Baby Jeeter Infused 5 Pack
Strawberry Sour Diesel [.5g] Baby Jeeter Infused 5 Pack
Jeeter#4#5#33
Sugar Plum [.5g] Baby Jeeter Infused 5 Pack
Sugar Plum [.5g] Baby Jeeter Infused 5 Pack
Jeeter#5#31#4
Massachusetts icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Bedtime Betty's • Lemon Agave For Sleep [10pk] (50mg Thc)
Bedtime Betty's • Lemon Agave For Sleep [10pk] (50mg Thc)
Betty'S Eddies#1#1#1
Ache Away Eddies • Cherry For Pain Relief [10pk] (50mg Thc/200mg Cbd/50mg Cbc)
Ache Away Eddies • Cherry For Pain Relief [10pk] (50mg Thc/200mg Cbd/50mg Cbc)
Betty'S Eddies#2#3#3
4:1 Dreamberry Stay Asleep | Gummies | 20pk | (100mg Thc/400mg Cbd)
4:1 Dreamberry Stay Asleep | Gummies | 20pk | (100mg Thc/400mg Cbd)
Wana#3#2#2
Bedtime Betty's • Raspberry Creme For Sleep [10pk] (50mg Thc/100mg Cbd/50mg Cbn)
Bedtime Betty's • Raspberry Creme For Sleep [10pk] (50mg Thc/100mg Cbd/50mg Cbn)
Betty'S Eddies#4#4#4
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Wyld#5#5#5
Massachusetts icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Honeydew #2 | Live Rosin Live Rosin
Honeydew #2 | Live Rosin Live Rosin
Treeworks#1#1#3
Tropicanna Banana Rick Simpson Oil (rso)
Tropicanna Banana Rick Simpson Oil (rso)
Remedi#2#2#2
Og Kush Breath Rick Simpson Oil (rso)
Og Kush Breath Rick Simpson Oil (rso)
Remedi#3#3#4
1:1 Cbd:thc Rick Simpson Oil (rso)
1:1 Cbd:thc Rick Simpson Oil (rso)
Nature'S Heritage#4#4#1
Banana Melons | Live Rosin
Banana Melons | Live Rosin
Treeworks#5N/A#367
Massachusetts icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Raw Papers#1#1#1
1 Each Accessories Flower Devices Water Pipes
1 Each Accessories Flower Devices Water Pipes
Witch Dr#2#2#2
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#3#3#3
Blazy Susan 1 Each Accessories Flower Devices Rolling Paper And Accessories
Blazy Susan 1 Each Accessories Flower Devices Rolling Paper And Accessories
Elements#4#4#4
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Pulsar#5#5#5
Massachusetts icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Epic Drops 3000mg Tac (3000mg Thc) Wild Berry
Epic Drops 3000mg Tac (3000mg Thc) Wild Berry
Treeworks#1#1#1
Daily Drops 2000mg Tac (1000mg Cbg | 1000mg Thc) Sunrise Punch
Daily Drops 2000mg Tac (1000mg Cbg | 1000mg Thc) Sunrise Punch
Treeworks#2#3#5
Relief Drops 2900mg Tac (900mg Cbd | 600mg Cbn | 600mg Cbc | 400mg Cbg | 200mg Cbt | 200mg Thc)
Relief Drops 2900mg Tac (900mg Cbd | 600mg Cbn | 600mg Cbc | 400mg Cbg | 200mg Cbt | 200mg Thc)
Treeworks#3#7#6
Achieve Tincture (300mg) Tincture
Achieve Tincture (300mg) Tincture
Levia#4#2#8
Celebrate [30ml] (300mg) Tincture
Celebrate [30ml] (300mg) Tincture
Levia#5#6#2
Massachusetts icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Canna Cream Sport Fire & Ice (500mg Cbd/500mg Cbg/500mg Thc) Extra Strength Cream
Canna Cream Sport Fire & Ice (500mg Cbd/500mg Cbg/500mg Thc) Extra Strength Cream
Treeworks#1#2#2
Extra Strength Canna Cream 500mg Cbd | 500mg Thc
Extra Strength Canna Cream 500mg Cbd | 500mg Thc
Treeworks#2#1#1
400mg 1:1 Cbd:thc Lotion 4oz Extra Strength Lotion
400mg 1:1 Cbd:thc Lotion 4oz Extra Strength Lotion
The Fix#3#3#3
Canna Cream 150mg Cbd | 150mg Thc
Canna Cream 150mg Cbd | 150mg Thc
Treeworks#4#4#4
300 Mg Topicals Balms & Oils 2mgthc 2mgcbd
300 Mg Topicals Balms & Oils 2mgthc 2mgcbd
Sweetgrass Botanicals#5#5#61

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