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Data Snapshot for Mar 19, 2026
Overview
Rove was born at the intersection of art and science. Our team of longtime industry enthusiasts, boasting a combined wealth of experience in cultivation, extraction, and laboratory science, joined together with the mission to produce a better, tastier, more honest cannabis vape o...
ROVE dropped from #8 to #10 in California over 12 months, even with 9.1% YoY growth—proof rivals are outpacing it. A 13% sales decline over the last three months compounds the slide. Premium-tier positioning alone is not holding ground.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 17
Top States
Rove Top StatesFeb 2026
Top states where Rove is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$37.2
YoY Sales Trend
9.1%
2Y Sales Trend
52.6%
Flower surged 137.1% YoY for ROVE, and Pre-Rolls jumped 89.8%, but both remain small beside Vapes at 78.7% of sales. The core Vapes category dipped 1.7% YoY, meaning diversification is urgent as the engine stalls.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 78.8% | $41.78 | 1.7% |
| Pre-Rolls | 18.5% | $26.94 | 89.8% |
ROVE operates across 17 states, ranking among top cannabis brands in California (17.9%), Missouri (15.9%), and Nevada (13.9%). New Jersey and Massachusetts each contribute over 11%, giving the brand meaningful East Coast exposure.
| State | Pre-Roll | Vapes |
|---|---|---|
| 4 | 2 | |
| 6 | 4 | |
| 7 | 4 | |
| 8 | 4 | |
| 17 | 10 |
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Market Position
Competitive LandscapeFeb 2026
ROVE fell from #8 to #10 in Vapes, losing ground to STIIIZY at #1 and ceding a spot to CAKE SHE HITS DIFFERENT, which leapt three positions. Nine ranks separate ROVE from category leader STIIIZY. Bright spots: #1 in Nevada, #3 in Maryland.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 2.7% |
#2  | Vapes | 3.1% |
#3  | Vapes | 8.3% |
#4  | Vapes | 4.1% |
#5  | Vapes | 7.6% |
#6  | Pre-Rolls | 10.0% |
#7  | Vapes | 9.4% |
#8  | Vapes | 9.5% |
#9 ![Sour Lime Haze Triple Infused Ice Pack (rosin, Hash, And Diamonds) [1g]](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2F9f7bd1494441bccefaf5f8ee02e32e0b.png&w=64&q=75){kind=small} | Pre-Rolls | 15.7% |
#10  | Vapes | 910.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Rove using competitive landscape rank coverage, proximity, and momentum.
