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Data Snapshot for Mar 19, 2026
Overview
Welcome to turn, your gateway to a world of elevated experiences. We pride ourselves on offering a range of exceptional products and unforgettable moments, all designed to enhance your lifestyle. At turn, we believe in the power of high-quality craftsmanship, and it's evident in...
TURN dropped from #5 to #7 in California over 12 months, with a 10% three-month sales slide accelerating the decline. YoY sales fell 6.4%. The premium vape brand sits in the mid-tier but is trending in the wrong direction.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 9
Top States
Turn Top StatesFeb 2026
Top states where Turn is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$25.42
YoY Sales Trend
6.4%
2Y Sales Trend
79.3%
TURN is nearly a pure vape play at 98% of sales, but that core category slipped 6.6% YoY. Accessories surged 44.3% YoY off a tiny 1.9% base. Concentrates collapsed 79.5% YoY, effectively exiting the category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 97.9% | $25.5 | 6.6% |
| Accessories | 1.9% | $21.76 | 44.3% |
California dominates TURN's footprint at 62% of sales, followed by Arizona at 16.3% and New York at 12.1%. Active across 9 states, TURN remains among top cannabis brands in California despite recent rank erosion.
| State | Accessories | Vapes |
|---|---|---|
| 7 | 7 | |
| 9 | 10 | |
| 8 | 20 | |
| 20 | 24 |
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Market Position
Competitive LandscapeFeb 2026
TURN fell from #5 to #7 in Vapes over 12 months, losing ground to every ranked peer. CAKE SHE HITS DIFFERENT leapfrogged by three spots to claim #6. STIIIZY holds #1 at a wide margin, with RAW GARDEN and PLUGPLAY also pulling further ahead.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 8.2% |
#2 | Vapes | 6.4% |
#3 | Vapes | 25.4% |
#4 | Vapes | 45.3% |
#5 | Vapes | 7.0% |
#6 | Vapes | 124.5% |
#7 | Vapes | 98.5% |
#8 | Vapes | 561.6% |
#9 | Vapes | 341.4% |
#10 | Vapes | 337.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Turn using competitive landscape rank coverage, proximity, and momentum.