Accessories
Feb 2026Top Accessories brands in New Jersey: Puffco, Fernway, Raw Papers.
Feb 2026
New Jersey's dispensary count surged 30.2% year over year to 302 locations, yet unit volume is climbing faster than revenue—prices dropped 9.3% over the past year, compressing margins even as the market grew 6.5%. Still classified as a small-tier market, New Jersey has posted 23.4% cumulative growth over two years, fueled by ongoing store expansion across a state that draws cannabis consumers from neighboring New York and Pennsylvania. The densely populated corridor between Philadelphia and New York City gives New Jersey a cross-border advantage few markets enjoy, though price erosion suggests supply is outpacing demand as new dispensaries come online. The state legalized medicinal marijuana in 2010 and recreational cannabis in 2020, with licensed adult-use retail sales launching in April 2022.
Benchmarking
New Jersey's two-year growth of 23.4% stands out among small-tier markets, driven largely by a dispensary buildout that pushed store count past 300 locations. Prices fell 9.3% year over year even as the market added roughly a third more retail doors, a pattern that points to intensifying competition among operators vying for share in one of the Northeast's most strategically positioned corridors.
| State | Sales | YoY |
|---|---|---|
| Ohio | $90-100M | 26.3% |
| Colorado | $90-100M | 7.6% |
| New Jersey | $90-100M | 6.5% |
| Maryland | $90-100M | 4.5% |
| Arizona | $90-100M | 12.0% |
Category View
Pre-rolls are the fastest-expanding category in New Jersey, climbing 17.7% year over year to capture 16.4% of the market, while concentrates posted an even steeper 22.8% gain though they remain a niche at 3.2% share. Flower still dominates at 40.7%, growing a modest 5.5%, with RYTHM among the top-performing brands in the state. Vapes hold the second-largest share at 27.5% and grew 7.3%, while edibles were the lone decliner, slipping 5.2% as consumer spending shifted toward inhalable formats.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1Flower | $35-50M | $45.99 | 5.5% |
| #2Vapes | $25-35M | $45.26 | 7.3% |
| #3Pre-Rolls | $15-20M | $17.52 | 17.7% |
| #4Edibles | $10-15M | $16.57 | 5.3% |
| #5Concentrates | $2.5-5M | $40.43 | 22.8% |
| #6Accessories | $.5M-1M | $8.91 | 10.4% |
| #7Oral | $.5M-1M | $23.42 | 13.6% |
| #8Topicals | <$250K | $39.81 | 15.0% |
| #9Cbd | <$250K | $86.21 | 82.6% |
Top Brands
Category leaders show which brands are currently strongest by segment in New Jersey, with 1-month rank movement when available.
Top Accessories brands in New Jersey: Puffco, Fernway, Raw Papers.
Top Concentrates brands in New Jersey: Rythm, Black Label Brand, Grassroots Cannabis.
Top Edibles brands in New Jersey: Gron, Wyld, Camino.
Top Flower brands in New Jersey: Find, Rythm, Ozone.
Top Oral brands in New Jersey: 1906, Treeworks, Avexia.
Top Pre-Rolls brands in New Jersey: Ozone, Rythm, Garden Greens.
Top Topicals brands in New Jersey: Avexia, Escape Artists, Drool.
Top Vapes brands in New Jersey: Fernway, Legend Cannabis, Select.
Product Leaders
Top ranked products by category for New Jersey, based on the latest state-category product snapshot.
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Fernway | #1 | #2 | #2 | |
| Fernway | #2 | #9 | #7 | |
| Fernway | #3 | #4 | #4 | |
| Simply Herb | #4 | #6 | #5 | |
| Fernway | #5 | #19 | #14 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Miss Grass | #1 | #1 | #1 | |
| Dogwalkers | #2 | #13 | #37 | |
| Miss Grass | #3 | #2 | #2 | |
| Miss Grass | #4 | #5 | #6 | |
| Lowell Herb Co | #5 | #4 | #4 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Savvy | #1 | #1 | #3 | |
| Savvy | #2 | #3 | #4 | |
| Select | #3 | #2 | #1 | |
| Wyld | #4 | #5 | #7 | |
| Gron | #5 | #4 | #6 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Grassroots Cannabis | #1 | #155 | N/A | |
| Rythm | #2 | #1 | #1 | |
| Grassroots Cannabis | #3 | #17 | #10 | |
| Black Label Brand | #4 | #123 | N/A | |
| Grassroots Cannabis | #5 | #5 | #2 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Puffco | #1 | #1 | #1 | |
| Raw Papers | #2 | #2 | #3 | |
| Fernway | #3 | #4 | #2 | |
| Rove | #4 | #6 | #5 | |
| Blazy Susan | #5 | #3 | #6 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Avexia | #1 | #1 | #1 | |
| Avexia | #2 | #2 | #2 | |
| Escape Artists | #3 | #8 | #10 | |
| Escape Artists | #4 | #4 | #4 | |
| Kynd Cannabis Company | #5 | #32 | #14 |
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