Brand Explorer/New Jersey Market

New Jersey Cannabis Sales

Feb 2026

Overview

New Jersey's dispensary count surged 30.2% year over year to 302 locations, yet unit volume is climbing faster than revenue—prices dropped 9.3% over the past year, compressing margins even as the market grew 6.5%. Still classified as a small-tier market, New Jersey has posted 23.4% cumulative growth over two years, fueled by ongoing store expansion across a state that draws cannabis consumers from neighboring New York and Pennsylvania. The densely populated corridor between Philadelphia and New York City gives New Jersey a cross-border advantage few markets enjoy, though price erosion suggests supply is outpacing demand as new dispensaries come online. The state legalized medicinal marijuana in 2010 and recreational cannabis in 2020, with licensed adult-use retail sales launching in April 2022.

  • Top Brand: Rythm
  • Category Breakout: 40.1%
  • Top Category: Flower (40%)

Benchmarking

Market ComparisonFeb 2026

New Jersey's two-year growth of 23.4% stands out among small-tier markets, driven largely by a dispensary buildout that pushed store count past 300 locations. Prices fell 9.3% year over year even as the market added roughly a third more retail doors, a pattern that points to intensifying competition among operators vying for share in one of the Northeast's most strategically positioned corridors.

Trend unavailable for this period
StateSalesYoY
Ohio$90-100M26.3%
Colorado$90-100M7.6%
New Jersey$90-100M6.5%
Maryland$90-100M4.5%
Arizona$90-100M12.0%

Category View

Category PerformanceFeb 2026

Pre-rolls are the fastest-expanding category in New Jersey, climbing 17.7% year over year to capture 16.4% of the market, while concentrates posted an even steeper 22.8% gain though they remain a niche at 3.2% share. Flower still dominates at 40.7%, growing a modest 5.5%, with RYTHM among the top-performing brands in the state. Vapes hold the second-largest share at 27.5% and grew 7.3%, while edibles were the lone decliner, slipping 5.2% as consumer spending shifted toward inhalable formats.

CategorySalesAvg PriceYoY
#1Flower$35-50M$45.995.5%
#2Vapes$25-35M$45.267.3%
#3Pre-Rolls$15-20M$17.5217.7%
#4Edibles$10-15M$16.575.3%
#5Concentrates$2.5-5M$40.4322.8%
#6Accessories$.5M-1M$8.9110.4%
#7Oral$.5M-1M$23.4213.6%
#8Topicals<$250K$39.8115.0%
#9Cbd<$250K$86.2182.6%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in New Jersey, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for New Jersey, based on the latest state-category product snapshot.

New Jersey icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Animal Face Premium Flower Gram 3.50
Animal Face Premium Flower Gram 3.50
Rythm#1#1#5
Primary Colors 28 Gram Flower Buds
Primary Colors 28 Gram Flower Buds
Find#2#21N/A
Cherry Maui Wowie 7 Gram Flower Buds
Cherry Maui Wowie 7 Gram Flower Buds
Rythm#3#4#866
Thai Sunrise 28 Gram Flower Buds
Thai Sunrise 28 Gram Flower Buds
Find#4#94N/A
Orange Push Pop Gram 3.50
Orange Push Pop Gram 3.50
Clade9#5#3#6
New Jersey icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Fernway | Alpine Strawberry | Flavor Line | All In One Traveler Pro | 2.0g | Sativa
Fernway | Alpine Strawberry | Flavor Line | All In One Traveler Pro | 2.0g | Sativa
Fernway#1#2#2
Fernway | Alpine Strawberry | Flavor Line | All In One | 2.0g | Sativa
Fernway | Alpine Strawberry | Flavor Line | All In One | 2.0g | Sativa
Fernway#2#9#7
Fernway | Berry Haze | Flavor Line | All In One | 2.0g | Indica
Fernway | Berry Haze | Flavor Line | All In One | 2.0g | Indica
Fernway#3#4#4
Fruity Loops Cartridge
Fruity Loops Cartridge
Simply Herb#4#6#5
Fernway | Berry Haze | Flavor Line | All In One Traveler Pro | 2.0g | Indica
Fernway | Berry Haze | Flavor Line | All In One Traveler Pro | 2.0g | Indica
Fernway#5#19#14
New Jersey icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Minis 5 Pack [2g] Fast Times Pre Roll
Minis 5 Pack [2g] Fast Times Pre Roll
Miss Grass#1#1#1
Animal Face 5 Pack Mini Dogs
Animal Face 5 Pack Mini Dogs
Dogwalkers#2#13#37
Minis 5 Pack [2g] All Times Pre Roll
Minis 5 Pack [2g] All Times Pre Roll
Miss Grass#3#2#2
Minis 5 Pack [2g] Quiet Times Pre Roll
Minis 5 Pack [2g] Quiet Times Pre Roll
Miss Grass#4#5#6
A Shore Thing 3.50 Gram Pre Rolls Multipack 10 Pack
A Shore Thing 3.50 Gram Pre Rolls Multipack 10 Pack
Lowell Herb Co#5#4#4
New Jersey icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Berry Drip Guap [1pk] (100mg) Macro Dosed Rso Gummy
Berry Drip Guap [1pk] (100mg) Macro Dosed Rso Gummy
Savvy#1#1#3
Guap Rso Tangie Crush [1pk] (100mg) Macro Dosed Gummy
Guap Rso Tangie Crush [1pk] (100mg) Macro Dosed Gummy
Savvy#2#3#4
Blueberry [10pk] (100mg) Classic Bites
Blueberry [10pk] (100mg) Classic Bites
Select#3#2#1
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Wyld#4#5#7
1:1:1 Blackberry Lemonade Pearls Sleepy Indica (100mg Cbd / 100mg Cbn / 100mg Thc) Pearl Gummies
1:1:1 Blackberry Lemonade Pearls Sleepy Indica (100mg Cbd / 100mg Cbn / 100mg Thc) Pearl Gummies
Gron#5#4#6
New Jersey icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#1#1#1
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Raw Papers#2#2#3
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Fernway#3#4#2
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Rove#4#6#5
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Blazy Susan#5#3#6
New Jersey icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Bliss Drops [20pk] (100mg Cbd/100mg Thc)
Bliss Drops [20pk] (100mg Cbd/100mg Thc)
1906#1#2#1
Chill Drops [20pk] (500mg Cbd/100mg Thc)
Chill Drops [20pk] (500mg Cbd/100mg Thc)
1906#2#1#2
Sleep Drops [20pk] (100mg Cbd/100mg Thc/40mg Cbn)
Sleep Drops [20pk] (100mg Cbd/100mg Thc/40mg Cbn)
1906#3#3#4
Boost 5mg Drops [20pk] (100mg Thc)
Boost 5mg Drops [20pk] (100mg Thc)
1906#4#5#3
Love Drops [30pk] (75mg Cbd/75mg Thc)
Love Drops [30pk] (75mg Cbd/75mg Thc)
1906#5#7#6
New Jersey icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
Avexia#1#1#1
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
Avexia#2#2#2
800 Mg Topicals Lotion 800mgthc 800mgcbd
800 Mg Topicals Lotion 800mgthc 800mgcbd
Escape Artists#3#8#10
100 Mg Topicals Lotion 100mgthc 800mgcbd
100 Mg Topicals Lotion 100mgthc 800mgcbd
Escape Artists#4#4#4
500 Mg Topicals Balms & Oils 500mgthc 500mgcbd
500 Mg Topicals Balms & Oils 500mgthc 500mgcbd
Kynd Cannabis Company#5#32#14

Get More New Jersey Cannabis Market Data

Get full buyer and category intelligence for this market.