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Brand Explorer/Miss Grass

Miss Grass

Data Snapshot for Mar 20, 2026

Overview

Miss Grass launched in January 2018 with a mission to build a brand that authentically represented the modern consumer and the full power and legacy of this plant. Through collaboration with artists, chefs, herbalists, scientists, and criminal justice advocates, we’ve cultivated...

MISS GRASS, mid-tier brand, faced a 15.9% YoY decline—rank slipped from #3 to #11 in New Jersey. Sales dropped 14.6% over the past three months, despite a notable 35.3% increase in unit volume, signaling a shift in consumer preferences amid pricing changes.

Categories

Pre-RollsFlowerConcentratesAccessories
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 7

Top States

Miss Grass Top StatesFeb 2026

Top states where Miss Grass is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Trend unavailable for this period

Average Price

$19.08

YoY Sales Trend

15.9%

2Y Sales Trend

15.3%

Pre-Rolls dominate at 76.7% of sales but declined 31.4% YoY, while Flower surged 232.3% YoY, becoming the fastest-growing category. Concentrates saw slight growth at 4.5% YoY, but Accessories remain non-existent in the sales mix.

CategorySales ShareAvg PriceYoY
Pre-Rolls76.7%$16.3331.4%
Flower23.3%$42.94232.3%

MISS GRASS shows strong presence in New Jersey (47.6%), New York (14.7%), and Illinois (12.3%). Active across 8 states, indicating a strategic geographic footprint.

StateFlowerPre-Roll
2615
4611
32
30

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Market Position

Competitive LandscapeFeb 2026

Competitive summary unavailable.

Pre-Rolls in New Jersey Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Miss Grass: 7Miss Grass: 11Lowell Herb Co: 6Lowell Herb Co: 8Rove: 9Rove: 7Swift Lifts: 11Swift Lifts: 5Ozone: 2Ozone: 1

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Minis 5pk Fast Times [2g] 5 Pack Pre Rolls
Minis 5pk Fast Times [2g] 5 Pack Pre Rolls
Pre-Rolls9.2%
#2
Sparks Single [0.4g]
Sparks Single [0.4g]
Pre-Rolls13.4%
#3
Minis 5 Pack [2g]
Minis 5 Pack [2g]
Pre-Rolls9.5%
#4
Generous Eighth Jar [4.2g] All Times Flower Gram 4.20
Generous Eighth Jar [4.2g] All Times Flower Gram 4.20
Flower6.1%
#5
Sparks Single [0.4g]
Sparks Single [0.4g]
Pre-Rolls15.2%
#6
Og Grapefruit Bubble Hash Infused Doob Quiet Times 1g 41581
Og Grapefruit Bubble Hash Infused Doob Quiet Times 1g 41581
Pre-Rolls127.5%
#7
Cherry Stomper 4.20 Gram Flower
Cherry Stomper 4.20 Gram Flower
Flower426.8%
#8
Grapefruit 4.20 Gram Flower
Grapefruit 4.20 Gram Flower
Flower560.6%
#9
Miss Strawberry Spark Fast Times 0.4g 41612
Miss Strawberry Spark Fast Times 0.4g 41612
Pre-Rolls375.8%
#10
Og Kush 4.20 Gram Flower
Og Kush 4.20 Gram Flower
Flower847.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Miss Grass using competitive landscape rank coverage, proximity, and momentum.