Brand Explorer/Illinois Market

Illinois Cannabis Sales

Feb 2026

Overview

Illinois added dispensaries at an 8.6% clip over the past year, pushing its store count to 266, yet sales fell 6.5% year-over-year as of February 2026. More retail doors have not translated into more revenue, and prices slipped 3.4% over the same period, suggesting competitive pressure across an emerging-tier market that sits in the hundred-million-to-half-billion range. Over two years the decline reaches 8%, a sustained contraction that distinguishes Illinois from neighboring states still posting growth. The state draws cross-border demand from Wisconsin and Indiana, where adult-use cannabis remains unavailable, but that geographic advantage has not been enough to offset softening in-state consumption trends. High Supply remains a top-performing brand. Illinois legalized medicinal marijuana in 2013 and recreational cannabis in 2019,...

  • Top Brand: High Supply
  • Category Breakout: 41.4%
  • Top Category: Flower (41%)

Benchmarking

Market ComparisonFeb 2026

Among emerging-tier markets, Illinois stands out for a widening gap between retail expansion and revenue performance. Dispensary count grew 8.6% year-over-year to 266 locations, yet sales contracted 6.5% in the same window and are down 8% versus two years ago. Prices declined 3.4%, pointing to oversupply pressure even as neighboring states without legal adult-use programs continue to send consumers across the border.

24-Month Trend

Illinois market trend chart
StateSalesYoY
New York$130-140M16.1%
Missouri$120-130M3.6%
Illinois$110-120M6.5%
Oklahoma$100-110M11.2%
Ohio$90-100M26.3%

Category View

Category PerformanceFeb 2026

Pre-rolls are the lone bright spot in Illinois, surging 13.7% year-over-year to capture 11.3% of the market, with High Supply among the brands driving volume. Flower still commands the largest share at 42.1% but declined 8% over the past year, while vapes fell a steeper 8.5% on a 28.2% share. Edibles held up slightly better, dipping 5.9% on a 13.8% share, and concentrates contracted the most at 13.4%, now accounting for just 4.6% of sales.

CategorySalesAvg PriceYoY
#1Flower$35-50M$42.368.0%
#2Vapes$25-35M$35.958.5%
#3Edibles$15-20M$12.845.9%
#4Pre-Rolls$10-15M$16.9913.7%
#5Concentrates$5-10M$34.8213.4%
#6Accessories$1-2.5M$7.6317.1%
#7Oral$.5M-1M$18.8833.5%
#8Topicals$250-500K$28.6815.5%
#9Cbd<$250K$30.2645.7%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Illinois, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Illinois, based on the latest state-category product snapshot.

Illinois icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Pineapple Express Popcorn Gram 14
Pineapple Express Popcorn Gram 14
High Supply#1#2#2
Pineapple Express Popcorn Gram 28
Pineapple Express Popcorn Gram 28
High Supply#2#6#1
Unleaded Lollipop 28 Gram Flower Buds
Unleaded Lollipop 28 Gram Flower Buds
Simply Herb#3#98#3067
Pineapple Express Popcorn Gram 7
Pineapple Express Popcorn Gram 7
High Supply#4#12#12
The Bling Smalls Gram 14
The Bling Smalls Gram 14
High Supply#5#43#135
Illinois icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Pineapple Express Liquid Live Resin Cartridge
Pineapple Express Liquid Live Resin Cartridge
Cresco#1#24#1085
Peaches And Cream [2g] Distillate Disposable
Peaches And Cream [2g] Distillate Disposable
Savvy#2#14#1
Blue Dream [2g] Briq Essentials Disposable
Blue Dream [2g] Briq Essentials Disposable
Select#3#2#5
Super Sour Diesel [2g] Briq Essentials Disposable
Super Sour Diesel [2g] Briq Essentials Disposable
Select#4#8#12
Pineapple Express [2g] Briq Essentials Disposable
Pineapple Express [2g] Briq Essentials Disposable
Select#5#3#3
Illinois icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
*wonder | Laugh Tangerine Gummies [20pk] (100mg) Gummies
*wonder | Laugh Tangerine Gummies [20pk] (100mg) Gummies
Wonder Wellness Co.#1#1#1
2:1:1 Snoozzzierberry [10pk] (100mg Thc/50mg Cbn/50mg Cbg) Gummies
2:1:1 Snoozzzierberry [10pk] (100mg Thc/50mg Cbn/50mg Cbg) Gummies
Incredibles#2#2#2
Stay Asleep Dream Berry [10pk] (200mg Cbd/100mg Thc/50mg Cbn/50mg Cbg) Optimal Gummies
Stay Asleep Dream Berry [10pk] (200mg Cbd/100mg Thc/50mg Cbn/50mg Cbg) Optimal Gummies
Wana#3#3#4
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Wyld#4#4#3
Plum Sleep 1:1:1 20pk 100mg Thc 100mg Cbd 100mg Cbn Gummies
Plum Sleep 1:1:1 20pk 100mg Thc 100mg Cbd 100mg Cbn Gummies
Wonder Wellness Co.#5#6#6
Illinois icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Pineapple Express 2.50 Gram Pre Rolls Multipack 5 Pack
Pineapple Express 2.50 Gram Pre Rolls Multipack 5 Pack
Rythm#1#1#3
Blue Z 2.50 Gram Pre Rolls Multipack 5 Pack
Blue Z 2.50 Gram Pre Rolls Multipack 5 Pack
Rythm#2#4#16
Sour Strawberry Diesel 2.50 Gram Pre Rolls Multipack 5 Pack
Sour Strawberry Diesel 2.50 Gram Pre Rolls Multipack 5 Pack
Rythm#3#2#2
Watermelon Z 2.50 Gram Pre Rolls Multipack 5 Pack
Watermelon Z 2.50 Gram Pre Rolls Multipack 5 Pack
Rythm#4#3#1
Durban Poison 2.50 Gram Pre Rolls Multipack 5 Pack
Durban Poison 2.50 Gram Pre Rolls Multipack 5 Pack
Rythm#5#27#22
Illinois icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Mac 1 Full Spectrum Hash Oil
Mac 1 Full Spectrum Hash Oil
Aeriz#1#1#2
Rest Rso Rso Syringe
Rest Rso Rso Syringe
Remedi#2#3#3
Relief Rso Rso Syringe
Relief Rso Rso Syringe
Remedi#3#4#6
Durban Poison Full Spectrum Hash Oil
Aeriz#4#2#1
Jungle Juice Full Spectrum Hash Oil
Jungle Juice Full Spectrum Hash Oil
Aeriz#5#8#13
Illinois icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Blazy Susan#1#1#1
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#2#3#3
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Raw Papers#3#4#4
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Ocb Papers#4#2#2
Cartisan 1 Each Accessories Vape Cartridge Devices Battery
Cartisan 1 Each Accessories Vape Cartridge Devices Battery
Crystal Clear#5#5#5
Illinois icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Avexia#1#3#3
Chill Drops [20pk] (500mg Cbd/100mg Thc)
Chill Drops [20pk] (500mg Cbd/100mg Thc)
1906#2#1#1
Bliss Drops [20pk] (100mg Cbd/100mg Thc)
Bliss Drops [20pk] (100mg Cbd/100mg Thc)
1906#3#2#2
Sleep Drops [20pk] (100mg Cbd/100mg Thc/40mg Cbn)
Sleep Drops [20pk] (100mg Cbd/100mg Thc/40mg Cbn)
1906#4#4#4
Comfort 1:1:1 Cbn:cbd:thc [40pk] (100mg Cbn/100mg Cbd/100mg Thc) Tablets
Comfort 1:1:1 Cbn:cbd:thc [40pk] (100mg Cbn/100mg Cbd/100mg Thc) Tablets
Avexia#5#5#6
Illinois icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
Avexia#1#1#1
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
Verano#2#2#2
1:1 Cloud Nine (100mg Cbd/100mg Thc) Lotion
1:1 Cloud Nine (100mg Cbd/100mg Thc) Lotion
Unwind By Ngw#3#3#3
Lavender Epsom Salt Soak 100mg [6oz]
Lavender Epsom Salt Soak 100mg [6oz]
Avexia#4#6#4
Rescue Lotion (100mg) Lotion
Rescue Lotion (100mg) Lotion
Doctor Solomon'S#5#5#6

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