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Verano

Data Snapshot for Mar 19, 2026

Overview

Verano is a national, vertically-integrated operator of licensed cannabis cultivation, manufacturing, and retail facilities dedicated to improving lives by providing safe access to effective organic cannabis products that enhance health and wellness and by positively impacting th...

Rank improved from #23 to #15 in New Jersey—premium tier positioning. Yet, sales declined 10.6% over the last three months, signaling a potential pricing strategy shift affecting sales momentum.

Verano Top StatesFeb 2026

Top states where Verano is active based on indexed sales coverage.

NJNew Jersey

($1-2.5M)

MDMaryland

($.5M-1M)

PAPennsylvania

($.5M-1M)

ILIllinois

($.5M-1M)

FLFlorida

($250-500K)

NVNevada

(<$250K)

OHOhio

(<$250K)

WVWest Virginia

(<$250K)

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Average Price

$30.02

YoY Sales Trend

4.3%

2Y Sales Trend

49.5%

Flower leads at 45.4% but is down 12.0% YoY. Vapes are the standout category, soaring 73.4% YoY, while Pre-Rolls plummeted 48.1%.

Category	Sales Share	Avg Price	YoY
Flower	45.4%	$41.07	12.0%
Vapes	23.1%	$38.67	73.4%
Edibles	13.8%	$21.67	9.8%
Concentrates	10.7%	$31.78	6.2%
Pre-Rolls	6.7%	$10.64	48.1%

VERANO excels in New Jersey (30.9%) and Maryland (19.9%), with a footprint across 16 states, showcasing significant geographic reach.

State	Concentrates	Edibles	Flower	Pre-Roll	Vapes
West Virginia	18	⊖	16	⊖	20
New Jersey	9	38	15	36	47
Pennsylvania	30	7	⊖	⊖	32
Maryland	12	⊖	32	46	26
Illinois	23	⊖	46	37	29

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Market Position

Competitive LandscapeFeb 2026

#15 in Flower, trailing behind FIND (#1) and RYTHM (#2). Gained rank from #23 to #15 in 12 months, but still faces tough competition in the market.

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Gmo Reserve Flower Gram 3.50	Flower	113.9%
#2 E85 Reserve Flower Gram 3.50	Flower	21.9%
#3 Grape 100 Mg Edibles Soft Candy Gummies 10 Pack	Edibles	18.6%
#4 Guava Cooler Reserve Flower Gram 3.50	Flower	17.7%
#5 Black Cherry Rso Hybrid [10pk] (100mg)	Edibles	15.3%
#6 Lemon Cherry Pie Reserve Flower Gram 7	Flower	136.7%
#7 Rotten Teeth Reserve Flower Gram 3.50	Flower	31.6%
#8 Purple Octane X Jealousy Reserve Flower Gram 3.50	Flower	64.1%
#9 Biscotti 1000 Mg Vapes Disposables	Vapes	343.7%
#10 Dosilato Reserve Flower Gram 3.50	Flower	297.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Verano using competitive landscape rank coverage, proximity, and momentum.

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