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Data Snapshot for Mar 19, 2026
Overview
Rank slipped from #4 to #5 in Illinois—premium tier with a 16.8% rise in the last three months. Despite a slight dip in YoY sales, the brand shows resilience in a competitive landscape.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 2
Top States
Joos Top StatesFeb 2026
Top states where Joos is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$26.72
YoY Sales Trend
0.7%
2Y Sales Trend
5.5%
Vapes dominate at 100% of sales but are down 0.7% YoY. Meanwhile, Concentrates skyrocketed by 1174.4% YoY, indicating a significant shift in consumer preference.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 100.0% | $26.73 | 0.7% |
JOOS holds a strong position in Illinois, accounting for 100% of sales in its two-state presence, with Nevada contributing minimally.
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 4.1% |
#2 | Vapes | 68.5% |
#3 | Vapes | 19.1% |
#4 | Vapes | 54.0% |
#5 | Vapes | 52.9% |
#6 | Vapes | 86.0% |
#7 | Vapes | 121.6% |
#8 | Vapes | 141.0% |
#9 | Vapes | 122.3% |
#10 | Vapes | 99.2% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Joos using competitive landscape rank coverage, proximity, and momentum.