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Brand Explorer/Incredibles

Incredibles

Data Snapshot for Mar 19, 2026

Overview

Our story began with special cookies to help ease Grandma Nonis pain. When she told us they tasted as good as they made her feel, it was all we needed to hear. Those cookies grew up to be incrediblesLoved for unique flavors. Trusted for original recipes. Made to deliver consisten...

INCREDIBLES climbed from #4 to #2 in Edibles over 12 months, a mid-tier brand posting +6.8% YoY growth. Recent momentum has cooled, with sales dipping 6.7% over the latest three months, signaling potential seasonal softness or distribution shifts.

Categories

EdiblesVapesTopicalsOralAccessoriesPre-RollsConcentrates
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 15

Top States

Incredibles Top StatesFeb 2026

Top states where Incredibles is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Incredibles market trend chart

Average Price

$17.12

YoY Sales Trend

6.8%

2Y Sales Trend

4.9%

Nearly a pure-play Edibles brand at 97.7% of sales, INCREDIBLES grew that core +6.8% YoY. Accessories surged +274.9% YoY and Vapes gained +9.7%, though both remain trace categories. Pre-Rolls collapsed -88.4% YoY, effectively exiting that segment.

CategorySales ShareAvg PriceYoY
Edibles97.7%$16.946.8%
Vapes2.2%$31.769.7%

INCREDIBLES operates across 15 states, with Maryland (19.3%) and Ohio (19.0%) nearly tied as top markets. Illinois contributes 16.1%, making these three states the majority of the brand's cannabis footprint. East Coast concentration is the defining feature.

StateEdiblesVapes
7⊖
7⊖
3⊖
12⊖

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Market Position

Competitive LandscapeFeb 2026

INCREDIBLES vaulted from #4 to #2 in Edibles, closing on leader CURIO WELLNESS while gaining ground over BETTY'S EDDIES, ENCORE EDIBLES, and WANA. INHOUSE is the one peer that gained a position against the brand. Only one spot separates INCREDIBLES from the top rank.

Edibles in Maryland Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Incredibles: 3Incredibles: 2Curio Wellness: 2Curio Wellness: 1Betty's Eddies: 1Betty's Eddies: 3Inhouse: 7Inhouse: 5Wyld: 8Wyld: 8

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Snoozzzeberry [10pk] (100mg)
Snoozzzeberry [10pk] (100mg)
Edibles4.1%
#2
Watermelon [10pk] (100mg)
Watermelon [10pk] (100mg)
Edibles10.2%
#3
Strawberry 100 Mg Edibles Soft Candy Gummies 10 Pack
Strawberry 100 Mg Edibles Soft Candy Gummies 10 Pack
Edibles18.0%
#4
Pineapple 100 Mg Edibles Soft Candy Gummies 10 Pack
Pineapple 100 Mg Edibles Soft Candy Gummies 10 Pack
Edibles19.0%
#5
Summer Peach [10pk] (100mg)
Summer Peach [10pk] (100mg)
Edibles14.0%
#6
Tangerine 100 Mg Edibles Soft Candy Gummies 20 Pack
Tangerine 100 Mg Edibles Soft Candy Gummies 20 Pack
Edibles16.2%
#7
Peanut Budda Buddha [10pk] (110mg) Chocolate
Peanut Budda Buddha [10pk] (110mg) Chocolate
Edibles11.4%
#8
Peach 550 Mg Edibles Soft Candy Gummies 10 Pack
Peach 550 Mg Edibles Soft Candy Gummies 10 Pack
Edibles39.7%
#9
Red Velvet 100 Mg Edibles Chocolate Bar 10 Pack
Red Velvet 100 Mg Edibles Chocolate Bar 10 Pack
Edibles99.8%
#10
Strawberry 1 Each Edibles Soft Candy Gummies 10 Pack
Strawberry 1 Each Edibles Soft Candy Gummies 10 Pack
Edibles129.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Incredibles using competitive landscape rank coverage, proximity, and momentum.