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Data Snapshot for Mar 19, 2026
Overview
Our story began with special cookies to help ease Grandma Nonis pain. When she told us they tasted as good as they made her feel, it was all we needed to hear. Those cookies grew up to be incrediblesLoved for unique flavors. Trusted for original recipes. Made to deliver consisten...
INCREDIBLES climbed from #4 to #2 in Edibles over 12 months, a mid-tier brand posting +6.8% YoY growth. Recent momentum has cooled, with sales dipping 6.7% over the latest three months, signaling potential seasonal softness or distribution shifts.
Categories
- Top Category: Edibles
- Price Tier: Mid-Market
- States Active: 15
Top States
Incredibles Top StatesFeb 2026
Top states where Incredibles is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$17.12
YoY Sales Trend
6.8%
2Y Sales Trend
4.9%
Nearly a pure-play Edibles brand at 97.7% of sales, INCREDIBLES grew that core +6.8% YoY. Accessories surged +274.9% YoY and Vapes gained +9.7%, though both remain trace categories. Pre-Rolls collapsed -88.4% YoY, effectively exiting that segment.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 97.7% | $16.94 | 6.8% |
| Vapes | 2.2% | $31.76 | 9.7% |
INCREDIBLES operates across 15 states, with Maryland (19.3%) and Ohio (19.0%) nearly tied as top markets. Illinois contributes 16.1%, making these three states the majority of the brand's cannabis footprint. East Coast concentration is the defining feature.
| State | Edibles | Vapes |
|---|---|---|
| 7 | ⊖ | |
| 7 | ⊖ | |
| 3 | ⊖ | |
| 12 | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
INCREDIBLES vaulted from #4 to #2 in Edibles, closing on leader CURIO WELLNESS while gaining ground over BETTY'S EDDIES, ENCORE EDIBLES, and WANA. INHOUSE is the one peer that gained a position against the brand. Only one spot separates INCREDIBLES from the top rank.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Edibles | 4.1% |
#2 | Edibles | 10.2% |
#3 | Edibles | 18.0% |
#4 | Edibles | 19.0% |
#5 | Edibles | 14.0% |
#6 | Edibles | 16.2% |
#7 | Edibles | 11.4% |
#8 | Edibles | 39.7% |
#9 | Edibles | 99.8% |
#10 | Edibles | 129.2% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Incredibles using competitive landscape rank coverage, proximity, and momentum.