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Data Snapshot for Mar 19, 2026
Overview
Time is our most precious resource. It’s the one thing we never get back, so light up the present moment. Sink into it – you’ll find that you’ve already arrived. Embrace the possibilities of every moment through (the) Essence. Whether you’re looking to unwind after a long day; to...
THE ESSENCE slipped from #7 to #8 in Florida as three-month sales fell 16.8%. YoY growth sits at just +1.7%, with the premium-tier cannabis brand leaning on price over volume in a tightening market.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 14
Top States
The Essence Top StatesFeb 2026
Top states where The Essence is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$27.94
YoY Sales Trend
1.7%
2Y Sales Trend
11.6%
Flower surged +42.4% YoY to claim 35.3% of mix, but Vapes still dominate at 49.3% despite a -4.0% YoY decline. Edibles collapsed -73.6% while Accessories exploded +279.8%, signaling a sharp portfolio reshuffling.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 49.3% | $31.12 | 4.0% |
| Flower | 35.3% | $36.3 | 42.4% |
| Pre-Rolls | 11.9% | $13.96 | 18.0% |
| Concentrates | 2.1% | $34.41 | 38.1% |
THE ESSENCE operates across 14 states, with Florida (25.7%), Illinois (19.4%), and New Jersey (15.9%) anchoring over 60% of sales. A top cannabis brand in the East, it also holds meaningful share in Virginia and Maryland.
| State | Concentrates | Flower | Pre-Roll | Vapes |
|---|---|---|---|---|
| 5 | 6 | 5 | 2 | |
| 3 | 11 | ⊖ | 3 | |
| 26 | 12 | 13 | 10 | |
| 30 | 29 | 6 | 6 | |
| ⊖ | 21 | ⊖ | 22 |
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Market Position
Competitive LandscapeFeb 2026
THE ESSENCE dropped from #7 to #8 in Vapes over 12 months, now sitting 7 spots behind category leader SELECT. It lost ground to ROLL ONE and ENTOURAGE but gained on MODERN FLOWER, FLOAT, and TRULIEVE during the period.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 9.2% |
#2  | Vapes | 14.6% |
#3  | Vapes | 8.0% |
#4  | Vapes | 17.3% |
#5  | Vapes | 2.1% |
#6  | Flower | 486.1% |
#7  | Flower | 299.6% |
#8  | Flower | 411.4% |
#9  | Flower | 270.2% |
#10  | Flower | 578.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against The Essence using competitive landscape rank coverage, proximity, and momentum.
