Brand Explorer/West Virginia Market

West Virginia Cannabis Sales

Feb 2026

Overview

West Virginia's cannabis market contracted 35.5% year-over-year as of February 2026, one of the steepest declines among small-tier U.S. markets, even as its dispensary count grew 6.5% to 66 locations. The divergence between expanding retail access and shrinking sales suggests the medical-only program is losing patients rather than gaining them, with average prices also falling 8.8% over the past year. Over a two-year horizon the market is down 12.1%, confirming this is not a single-quarter anomaly but a sustained contraction in a state where competition from neighboring recreational markets in Virginia and Ohio may be siphoning demand. ALTSOL leads among brands operating in the state. West Virginia legalized medicinal marijuana in 2017 and licensed dispensary sales began in 2021. No recreational program has been authorized.

  • Top Brand: Altsol
  • Category Breakout: 61.1%
  • Top Category: Flower (61%)

Benchmarking

Market ComparisonFeb 2026

Among Appalachian medical markets, West Virginia stands out for the sharpness of its decline: sales fell 35.5% year-over-year and are down 12.1% over two years, even while store count edged up to 66 dispensaries. Neighboring Ohio launched adult-use sales in 2024, and Virginia's expanding program likely pulls patients across the border, compounding pressure on a small-tier market that has yet to find a growth catalyst.

24-Month Trend

West Virginia market trend chart
StateSalesYoY
Puerto Rico$10-15M19.0%
Rhode Island$5-10M35.7%
West Virginia$5-10M35.5%
District of Columbia$5-10M34.8%
South Dakota$5-10M0.9%

Category View

Category PerformanceFeb 2026

Concentrates suffered the most dramatic pullback in West Virginia, plunging 57.4% year-over-year while still holding 7.5% of the market. Vapes fell 39.4% and flower dropped 30.3%, though flower remains dominant at 61.2% of total sales. The only growth came from the smallest segments: oral products climbed 34.6% and accessories rose 24.1%, together accounting for just 2.3% of the market. ALTSOL continues to lead among brands, operating within a category landscape where the core segments are all contracting at double-digit rates.

CategorySalesAvg PriceYoY
#1Flower$2.5-5M$43.8930.3%
#2Vapes$1-2.5M$38.8439.4%
#3Concentrates$250-500K$41.6457.4%
#4Oral<$250K$38.834.6%
#5Accessories<$250K$28.2424.1%
#6Topicals<$250K$30.2556.3%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in West Virginia, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for West Virginia, based on the latest state-category product snapshot.

West Virginia icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Fuel Biscuits 3.50 Gram Flower Buds
Fuel Biscuits 3.50 Gram Flower Buds
Altsol#1#22#1
Cap Junky 3.50 Gram Flower Buds
Cap Junky 3.50 Gram Flower Buds
Altsol#2#18#5
Permanent Marker 3.50 Gram Flower Buds
Permanent Marker 3.50 Gram Flower Buds
Altsol#3#15#3
Platinum Kush 14 Gram Flower Buds
Platinum Kush 14 Gram Flower Buds
Altsol#4#312#264
Hashburger 3.50 Gram Flower Buds
Hashburger 3.50 Gram Flower Buds
Altsol#5#49#14
West Virginia icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Blueberry 1000 Mg Vapes Cartridges Distillate Plus
Blueberry 1000 Mg Vapes Cartridges Distillate Plus
Country Grown Cannabis#1#1N/A
Blackberry Kush 1000 Mg Vapes Disposables Distillate Plus
Blackberry Kush 1000 Mg Vapes Disposables Distillate Plus
Honey#2#11#14
Dosidos 1000 Mg Vapes Disposables Distillate Plus
Dosidos 1000 Mg Vapes Disposables Distillate Plus
Country Grown Cannabis#3#6#1
Peach Fuzz 1000 Mg Vapes Cartridges Distillate Plus
Peach Fuzz 1000 Mg Vapes Cartridges Distillate Plus
Country Grown Cannabis#4#12#19
Blue Dream 1000 Mg Vapes Disposables Distillate Plus
Blue Dream 1000 Mg Vapes Disposables Distillate Plus
Honey#5#19#13
West Virginia icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Triple Scoop Cured Badder 1g
Triple Scoop Cured Badder 1g
Cookies#1N/A#11
Yum Yum Rick Simpson Oil (rso)
Yum Yum Rick Simpson Oil (rso)
Avexia#2#7#1
G Purps Rso Dablicator
G Purps Rso Dablicator
Avexia#3#4#29
G Purps Essence Live Badder
G Purps Essence Live Badder
The Essence#4#8#25
Green Crack Distillate Syringe
Green Crack Distillate Syringe
Trulieve#5#1#14
West Virginia icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Avexia#1#1#3
Comfort 1:1:1 Cbn:cbd:thc [40pk] (100mg Cbn/100mg Cbd/100mg Thc) Tablets
Comfort 1:1:1 Cbn:cbd:thc [40pk] (100mg Cbn/100mg Cbd/100mg Thc) Tablets
Avexia#2#2#1
Ascend 1:1 Cbg:thc [40pk] (100mg Cbg/100mg Thc) Tablets
Ascend 1:1 Cbg:thc [40pk] (100mg Cbg/100mg Thc) Tablets
Avexia#3#3#2
Mint 30 Ml Oral Tincture Tincture 1 Pack
Mint 30 Ml Oral Tincture Tincture 1 Pack
Hillfire#4#5#6
Harmony 1:1 Cbd:thc [40pk] (100mg Cbd/100mg Thc) Tablets
Harmony 1:1 Cbd:thc [40pk] (100mg Cbd/100mg Thc) Tablets
Avexia#5#7#5
West Virginia icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#1#1#1
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
O.Pen Vape#2#7#8
1 Each Accessories Concentrate Devices Vaporizer
1 Each Accessories Concentrate Devices Vaporizer
Puffco#3#2#2
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Heir#4#6#12
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Puffco#5#4#4
West Virginia icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
Avexia#1#2#1
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
Avexia#2#3#2
Topical Cream 250mg
Topical Cream 250mg
Momenta#3#4#3
Lavender Epsom Salt Soak 100mg [6oz]
Lavender Epsom Salt Soak 100mg [6oz]
Avexia#4#1#4
600 Mg Topicals Topicals (unspecified) 600mgthc
600 Mg Topicals Topicals (unspecified) 600mgthc
Rx Pharma#5#5#8

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