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Data Snapshot for Mar 19, 2026
Overview
At Hillfire, we are dedicated to building a stable, sustainable business that serves as a force for good. Our commitment extends beyond providing high-quality products—we strive to create meaningful careers, foster strong communities, and ensure successful outcomes for our patien...
HILLFIRE's rank surged from #68 to #29, signaling a noteworthy shift in market presence. However, sales dropped 3.9% over the last three months, indicating potential challenges ahead. Premium positioning remains critical as the brand navigates competitive tensions.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 2
Top States
Hillfire Top StatesFeb 2026
Top states where Hillfire is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$28.06
YoY Sales Trend
1.3%
2Y Sales Trend
57.7%
Flower dominates at 54.3% but is down 22.5% YoY. Vapes show promise at 38.2% with 34.5% YoY growth, while Pre-Rolls are skyrocketing at +211853.3% YoY, illustrating a significant shift in consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 54.3% | $32.49 | 22.5% |
| Vapes | 38.2% | $27.61 | 34.5% |
| Pre-Rolls | 6.6% | $13.74 | 211853.3% |
HILLFIRE leads in Ohio (60.5%) and West Virginia (39.5%), showcasing strong regional concentration. The brand's presence across these two states highlights its strategic focus in this market.
| State | Flower | Pre-Roll | Vapes |
|---|---|---|---|
| 3 | ⊖ | 1 | |
| 29 | 19 | 18 |
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Market Position
Competitive LandscapeFeb 2026
#29 in Flower, trailing behind top competitor BUCKEYE at #1. HILLFIRE has lost ground, dropping 4 spots relative to previous rankings. The climb from #68 to #29 reflects significant competitive shifts in Ohio.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 21.3% |
#2 | Vapes | 19.5% |
#3 | Flower | 44.4% |
#4 | Vapes | 874.1% |
#5 | Vapes | 31.7% |
#6 | Vapes | 107.8% |
#7 | Vapes | 641.8% |
#8 | Flower | 141.5% |
#9 | Flower | 152.2% |
#10 | Flower | 469.7% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Hillfire using competitive landscape rank coverage, proximity, and momentum.