Brand Explorer/Virginia Market

Virginia Cannabis Sales

Feb 2026

Overview

Pre-Rolls grew 18.8% year over year in Virginia, the fastest-expanding category in a small-tier market that otherwise contracted 1.5% over the same period. With just 24 dispensaries and zero net new store openings, Virginia remains one of the most supply-constrained legal markets on the East Coast, yet prices climbed roughly 5% year over year, suggesting limited retail competition is keeping consumer costs elevated even as overall demand softens. Over a two-year window the market is still up 8.1%, but the recent annual dip signals that growth may be stalling without further licensing. THE ESSENCE leads among brands in this tight operator landscape. Flower still commands the largest category share at 42.6% but shed 8.7% year over year as consumers rotated into Vapes and Edibles. Virginia legalized medicinal cannabis in 2018 and adult use...

  • Top Brand: The Essence
  • Category Breakout: 41.7%
  • Top Category: Flower (42%)

Benchmarking

Market ComparisonFeb 2026

Virginia's two-year growth of 8.1% masks a market that has started to cool, posting a 1.5% annual decline as its 24-dispensary footprint saw no expansion. Prices rose 5% year over year, an unusual dynamic for a contracting market and a sign that limited retail licensing is insulating operators from the price erosion seen in more competitive states.

Trend unavailable for this period
StateSalesYoY
Alaska$15-20M10.5%
Utah$10-15M5.5%
Virginia$10-15M1.5%
Vermont$10-15M2.3%
Puerto Rico$10-15M19.0%

Category View

Category PerformanceFeb 2026

Pre-Rolls are the clear momentum play, surging 18.8% year over year to capture 8% of sales, while Flower lost ground, dropping 8.7% even as it retains the largest share at 42.6%. Vapes hold 30.4% of the mix and grew 4.7%, with Edibles close behind at 15.4% share and 4.5% growth, pointing to a steady consumer shift toward processed formats. Concentrates slid 9.5%, making them the weakest segment alongside Flower, while THE ESSENCE remains a top brand navigating this rotation.

CategorySalesAvg PriceYoY
#1Flower$5-10M$56.28.7%
#2Vapes$2.5-5M$54.734.7%
#3Edibles$1-2.5M$37.664.5%
#4Pre-Rolls$1-2.5M$2318.8%
#5Concentrates$.5M-1M$56.689.5%
#6Oral<$250K$43.772.6%
#7Accessories<$250K$9.8112.3%
#8Topicals<$250K$35.3122.6%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Virginia, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Virginia, based on the latest state-category product snapshot.

Virginia icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Runtz Cake 7 Gram Flower Buds
Runtz Cake 7 Gram Flower Buds
Rythm#1#15#3
Green Diesel Gram 3.50
Green Diesel Gram 3.50
Flower Foundry#2N/AN/A
Tropical Banana Fine Flower Gram 7
Tropical Banana Fine Flower Gram 7
Seche#3#14#48
Apple Mintz All Day Gram 28
Apple Mintz All Day Gram 28
Seche#4#58#23
Green Diesel Gram 7
Green Diesel Gram 7
Flower Foundry#5N/AN/A
Virginia icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Watermelon Z [2000mg] Disposable
Watermelon Z [2000mg] Disposable
&Shine#1#37#9
Maui Wowie [500mg] Classic Surf All In One
Maui Wowie [500mg] Classic Surf All In One
The Bloom Brand#2#4#12
For A Good Afternoon [1g] 510 Thread Cartridge
For A Good Afternoon [1g] 510 Thread Cartridge
Edie Parker#3#1#3
Maui Wowie [1000mg] Classic Surf All In One
Maui Wowie [1000mg] Classic Surf All In One
The Bloom Brand#4#2#8
For A Good Morning [1g] 510 Thread Cartridge
For A Good Morning [1g] 510 Thread Cartridge
Edie Parker#5#5#2
Virginia icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Tropical Mango Rso Sativa [10pk] (400mg) Macro Dose Rso Gummies
Tropical Mango Rso Sativa [10pk] (400mg) Macro Dose Rso Gummies
Encore Edibles#1#1#1
Concord Grape Rso Indica [10pk] (400mg) Macro Dose Rso Gummies
Concord Grape Rso Indica [10pk] (400mg) Macro Dose Rso Gummies
Encore Edibles#2#2#2
Sour Black Cherry Rso Hybrid [10pk] (400mg) Macro Dose Rso Gummies
Sour Black Cherry Rso Hybrid [10pk] (400mg) Macro Dose Rso Gummies
Encore Edibles#3#3#3
2:1 Tangahhhrine (200mg Cbd/100mg Thc) Gummies
2:1 Tangahhhrine (200mg Cbd/100mg Thc) Gummies
Incredibles#4#41#7
Watermelon 1 Each Edibles Soft Candy Gummies 10 Pack
Watermelon 1 Each Edibles Soft Candy Gummies 10 Pack
Hedy#5#4#4
Virginia icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Pineapple Express 1 Gram Pre Rolls Single 1 Pack
Pineapple Express 1 Gram Pre Rolls Single 1 Pack
Rythm#1#12#2
Blueberry Kush 2.50 Gram Pre Rolls Multipack 5 Pack
Blueberry Kush 2.50 Gram Pre Rolls Multipack 5 Pack
Rythm#2#4N/A
Lemon Fresh [.5g] 5 Pack Pre Roll
Lemon Fresh [.5g] 5 Pack Pre Roll
Seche#3#3#11
Brownie Scout [.45g] 5 Pack Mini Show Dogs Infused Pre Rolls
Brownie Scout [.45g] 5 Pack Mini Show Dogs Infused Pre Rolls
Dogwalkers#4#180N/A
La Kush Cake 2.50 Gram Pre Rolls Multipack 5 Pack
La Kush Cake 2.50 Gram Pre Rolls Multipack 5 Pack
&Shine#5N/A#159
Virginia icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Cheddar Cheeze Live Rosin
Cheddar Cheeze Live Rosin
The Lab#1N/A#38
Dna Cake Live Rosin
Dna Cake Live Rosin
The Lab#2#27#46
Havana Kush Rick Simpson Oil (rso)
Havana Kush Rick Simpson Oil (rso)
Nira+#3#16#8
Apple Mintz Rick Simpson Oil (rso)
Apple Mintz Rick Simpson Oil (rso)
Nira+#4#38N/A
Purple Razz Kush Live Rosin
Purple Razz Kush Live Rosin
The Lab#5#52#13
Virginia icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Avexia#1#1#1
Harvest Apple Liquid Thc (300mg) Tincture
Harvest Apple Liquid Thc (300mg) Tincture
Avexia#2#13N/A
2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture
2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture
Nira+#3#2#3
Drops Unwind Cbd Rich Tincture (500mg)
Drops Unwind Cbd Rich Tincture (500mg)
Doctor Solomon'S#4#4#4
1:1 Balanced [30pk] (150mg Cbd/150mg Thc) Capsules
1:1 Balanced [30pk] (150mg Cbd/150mg Thc) Capsules
Nira+#5#3#2
Virginia icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
The Essence#1N/AN/A
510 Dl 2.0 Pro Portable Vaporizer
510 Dl 2.0 Pro Portable Vaporizer
Pulsar#2#1#1
Pivot Onyx Portable Vaporizer
Pivot Onyx Portable Vaporizer
Puffco#3#3#9
Savvy Variable Voltage Battery Black Old English Portable Vaporizer Battery
Savvy Variable Voltage Battery Black Old English Portable Vaporizer Battery
Savvy#4#4#2
Airopro Emerald
Airopro Emerald
Airo Brands#5#5#8
Virginia icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
Avexia#1#3#4
150 Mg Topicals Balms & Oils 300mgthc 150mgcbd
150 Mg Topicals Balms & Oils 300mgthc 150mgcbd
Dharma#2#4N/A
Muscle Rub [5.29oz] (150mg) Muscle Rub
Muscle Rub [5.29oz] (150mg) Muscle Rub
Dharma Pharmaceuticals#3#6N/A
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
Avexia#4#2#2
Balanced [60g] (150mg Thc/150mg Cbd) Balm
Balanced [60g] (150mg Thc/150mg Cbd) Balm
Nira+#5#1#3

Get More Virginia Cannabis Market Data

Get full buyer and category intelligence for this market.