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Data Snapshot for Mar 20, 2026
Overview
As a group of passionate cannabis users and borderline weed-snobs, we simply wanted a better way to enjoy our favorite strains. So in 2014, we set out to create a vape that could capture all the best elements of smoking flower strains. That’s how Bloom was born. Think of us as y...
THE BLOOM BRAND surged +29.3% YoY, climbing from #17 to #15 in California. A premium-tier vape-focused brand in the mid-tier sales bracket, though a -9.8% three-month dip signals near-term cooling despite the strong annual trajectory.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 10
Top States
The Bloom Brand Top StatesFeb 2026
Top states where The Bloom Brand is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$30.93
YoY Sales Trend
29.3%
2Y Sales Trend
8.2%
Vapes account for 98.1% of sales, up +28.5% YoY—near-total category concentration. Edibles exploded +401.3% YoY and Flower +277.5%, but both remain under 1% of total. Concentrates collapsed -95.4% YoY, effectively exiting that category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 98.1% | $32.09 | 28.5% |
Among top cannabis brands in California, THE BLOOM BRAND draws 30.5% of sales from that state, followed by Illinois at 14.6% and Virginia at 13.3%. Active across 17 states, with meaningful footholds in New Mexico (11.5%) and New York (10.0%).
| State | Vapes |
|---|---|
| 3 | |
| 4 | |
| 13 | |
| 15 | |
| 18 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #15 in Vapes, up from #17 a year ago, but slipped one spot recently as CAKE SHE HITS DIFFERENT gained three positions. Still 14 spots behind category leader STIIIZY and trailing RAW GARDEN and PLUGPLAY by wide margins.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 8.1% |
#2 | Vapes | 14.3% |
#3 | Vapes | 17.6% |
#4 | Vapes | 24.9% |
#5 | Vapes | 12.8% |
#6 | Vapes | 31.6% |
#7 | Vapes | 183.3% |
#8 | Vapes | 335.0% |
#9 | Vapes | 164.7% |
#10 | Vapes | 506.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against The Bloom Brand using competitive landscape rank coverage, proximity, and momentum.