Accessories
Feb 2026Top Accessories brands in Virginia: Puffco, Lookah, Pulsar.
Feb 2026
Pre-Rolls grew 18.8% year over year in Virginia, the fastest-expanding category in a small-tier market that otherwise contracted 1.5% over the same period. With just 24 dispensaries and zero net new store openings, Virginia remains one of the most supply-constrained legal markets on the East Coast, yet prices climbed roughly 5% year over year, suggesting limited retail competition is keeping consumer costs elevated even as overall demand softens. Over a two-year window the market is still up 8.1%, but the recent annual dip signals that growth may be stalling without further licensing. THE ESSENCE leads among brands in this tight operator landscape. Flower still commands the largest category share at 42.6% but shed 8.7% year over year as consumers rotated into Vapes and Edibles. Virginia legalized medicinal cannabis in 2018 and adult use...
Benchmarking
Virginia's two-year growth of 8.1% masks a market that has started to cool, posting a 1.5% annual decline as its 24-dispensary footprint saw no expansion. Prices rose 5% year over year, an unusual dynamic for a contracting market and a sign that limited retail licensing is insulating operators from the price erosion seen in more competitive states.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Alaska | $15-20M | 10.5% |
| Utah | $10-15M | 5.5% |
| Virginia | $10-15M | 1.5% |
| Vermont | $10-15M | 2.3% |
| Puerto Rico | $10-15M | 19.0% |
Category View
Pre-Rolls are the clear momentum play, surging 18.8% year over year to capture 8% of sales, while Flower lost ground, dropping 8.7% even as it retains the largest share at 42.6%. Vapes hold 30.4% of the mix and grew 4.7%, with Edibles close behind at 15.4% share and 4.5% growth, pointing to a steady consumer shift toward processed formats. Concentrates slid 9.5%, making them the weakest segment alongside Flower, while THE ESSENCE remains a top brand navigating this rotation.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1Flower | $5-10M | $56.2 | 8.7% |
| #2Vapes | $2.5-5M | $54.73 | 4.7% |
| #3Edibles | $1-2.5M | $37.66 | 4.5% |
| #4Pre-Rolls | $1-2.5M | $23 | 18.8% |
| #5Concentrates | $.5M-1M | $56.68 | 9.5% |
| #6Oral | <$250K | $43.77 | 2.6% |
| #7Accessories | <$250K | $9.81 | 12.3% |
| #8Topicals | <$250K | $35.31 | 22.6% |
Top Brands
Category leaders show which brands are currently strongest by segment in Virginia, with 1-month rank movement when available.
Top Accessories brands in Virginia: Puffco, Lookah, Pulsar.
Top Concentrates brands in Virginia: The Lab, Nira+, Amber.
Top Edibles brands in Virginia: Encore Edibles, Hedy, Tasteology.
Top Flower brands in Virginia: Seche, Good Green, Flower Foundry.
Top Oral brands in Virginia: Nira+, Avexia, Doctor Solomon'S.
Top Pre-Rolls brands in Virginia: Dogwalkers, Seche, Old Pal.
Top Topicals brands in Virginia: Avexia, Dharma Pharmaceuticals, Dharma.
Top Vapes brands in Virginia: The Lab, The Essence, The Bloom Brand.
Product Leaders
Top ranked products by category for Virginia, based on the latest state-category product snapshot.
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Rythm | #1 | #15 | #3 | |
| Flower Foundry | #2 | N/A | N/A | |
| Seche | #3 | #14 | #48 | |
| Seche | #4 | #58 | #23 | |
| Flower Foundry | #5 | N/A | N/A |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| &Shine | #1 | #37 | #9 | |
| The Bloom Brand | #2 | #4 | #12 | |
| Edie Parker | #3 | #1 | #3 | |
| The Bloom Brand | #4 | #2 | #8 | |
| Edie Parker | #5 | #5 | #2 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Encore Edibles | #1 | #1 | #1 | |
| Encore Edibles | #2 | #2 | #2 | |
| Encore Edibles | #3 | #3 | #3 | |
| Incredibles | #4 | #41 | #7 | |
| Hedy | #5 | #4 | #4 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Rythm | #1 | #12 | #2 | |
| Rythm | #2 | #4 | N/A | |
| Seche | #3 | #3 | #11 | |
| Dogwalkers | #4 | #180 | N/A | |
| &Shine | #5 | N/A | #159 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Avexia | #1 | #1 | #1 | |
| Avexia | #2 | #13 | N/A | |
| Nira+ | #3 | #2 | #3 | |
| Doctor Solomon'S | #4 | #4 | #4 | |
| Nira+ | #5 | #3 | #2 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| The Essence | #1 | N/A | N/A | |
| Pulsar | #2 | #1 | #1 | |
| Puffco | #3 | #3 | #9 | |
| Savvy | #4 | #4 | #2 | |
| Airo Brands | #5 | #5 | #8 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Avexia | #1 | #3 | #4 | |
| Dharma | #2 | #4 | N/A | |
| Dharma Pharmaceuticals | #3 | #6 | N/A | |
| Avexia | #4 | #2 | #2 | |
| Nira+ | #5 | #1 | #3 |
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