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Data Snapshot for Mar 19, 2026
Overview
As a color,amberstands for energy. Its warmth creates an atmosphere of security & confidence, while its brightness invigorates and inspires boldness. It’s about nature, and a friendly vibe that seeks to cheer up a room and give a reason to smile. That pretty much sums up ourAMBE...
AMBER, in the .5M-1M tier, faced a YoY decline of 14.8%—a concerning trend given its premium pricing. Despite improving rank from #10 to #9, the brand's sales fell 13.8% over the last three months, signaling potential pricing strategy challenges.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 21
Top States
Amber Top StatesFeb 2026
Top states where Amber is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$27.2
YoY Sales Trend
14.8%
2Y Sales Trend
13.2%
Vapes dominate at 52.7%, growing 7.5% YoY; however, Concentrates are down 30.4%, and Flower plummets 72.4%. Accessories show remarkable growth at +94.0% YoY, highlighting a shift in consumer preference.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 52.7% | $36.2 | 7.5% |
| Concentrates | 47.1% | $21.33 | 30.4% |
AMBER is concentrated in Virginia (37.3%) and Colorado (36.3%), with a presence in 21 states. This geographic focus underscores its competitive positioning among top cannabis brands in these key markets.
| State | Concentrates | Vapes |
|---|---|---|
| 3 | 9 | |
| 7 | 15 | |
| 21 | 48 | |
| 30 | 49 | |
| 35 | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
Ranked #9 among peers in the leading Vapes category, AMBER competes closely with THE LAB (#1) and THE ESSENCE (#2), having improved its rank from #10 to #9. Virginia remains a stronghold with notable market presence.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 42.6% |
#2  | Concentrates | 6.8% |
#3 | Concentrates | N/A |
#4  | Vapes | 1152.3% |
#5  | Vapes | 14.3% |
#6 | Vapes | 105.0% |
#7 | Concentrates | 146.1% |
#8 | Concentrates | 240.1% |
#9  | Vapes | 249.4% |
#10  | Vapes | 273.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Amber using competitive landscape rank coverage, proximity, and momentum.
