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Brand Explorer/Mary's Medicinals

Mary's Medicinals

Data Snapshot for Mar 19, 2026

Overview

From our headquarters in Denver, we develop products that maximize the benefits of cannabinoids, terpenes and other plant nutrients. In addition to being the first company to deliver transdermal cannabis products, Marys was first to market THCa and CBN. We also discovered harvest...

MARY'S MEDICINALS faces a 35.9% decline in sales year-over-year—mid-tier positioning. The 26.4% drop over the last three months underscores a challenging market environment as the brand struggles to connect with buyers.

Categories

TopicalsOralFlowerConcentratesEdiblesPre-RollsCbdAccessories
  • Top Category: Topicals
  • Price Tier: Mid-Market
  • States Active: 12

Top States

Mary's Medicinals Top StatesFeb 2026

Top states where Mary's Medicinals is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Mary's Medicinals market trend chart

Average Price

$24.21

YoY Sales Trend

35.9%

2Y Sales Trend

64.3%

Topicals dominate at 78.6%, but are down 36.7% YoY. Concentrates stand out with a striking 49.9% growth, while Flower and Edibles face severe declines of 65.6% and 52.1% respectively.

CategorySales ShareAvg PriceYoY
Topicals78.6%$23.2436.7%
Oral20.0%$29.7230.0%

MARY'S MEDICINALS thrives primarily in California (35.8%) and Michigan (27.6%), with a solid presence in Missouri (22.5%) and Arkansas (8.9%). The brand is active across 12 states, showcasing significant geographic reach.

StateOralTopicals
21
32
71
172
138

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Market Position

Competitive LandscapeFeb 2026

MARY'S MEDICINALS holds the #2 rank in Topicals, trailing PAPA & BARKLEY at #1. Gaining ground on HIGH DESERT PURE at #5 while maintaining a solid position against BUDDIES and LIQUID FLOWER.

Topicals in California Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Mary's Medicinals: 2Mary's Medicinals: 2Papa & Barkley: 1Papa & Barkley: 1Buddies: 3Buddies: 3Liquid Flower: 5Liquid Flower: 4Carter's Aromathe…: 7Carter's Aromathe…: 7

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Thca (20mg)
Thca (20mg)
Topicals14.4%
#2
Muscle Freeze [3oz] (600mg)
Muscle Freeze [3oz] (600mg)
Topicals7.6%
#3
Relief Transdermal Cream (no Fragrance Added)
Relief Transdermal Cream (no Fragrance Added)
Topicals23.0%
#4
Relief 1:1 Transdermal Compound (500mg Cbd/500mg Thc)
Relief 1:1 Transdermal Compound (500mg Cbd/500mg Thc)
Topicals21.4%
#5
300 Mg Topicals Balms & Oils 300mgthc 300mgcbd
300 Mg Topicals Balms & Oils 300mgthc 300mgcbd
Topicals19.7%
#6
Relief 1:1 Cbd:thc [10 Pack] (200mg Cbd/200mg Thc)
Relief 1:1 Cbd:thc [10 Pack] (200mg Cbd/200mg Thc)
Topicals10.4%
#7
250 Mg Topicals Balms & Oils 250mgthc 250mgcbd
250 Mg Topicals Balms & Oils 250mgthc 250mgcbd
Topicals19.6%
#8
500 Mg Topicals Lotion 8mgthc 7mgcbd
500 Mg Topicals Lotion 8mgthc 7mgcbd
Topicals247.6%
#9
The Remedy Thc (100mg)
The Remedy Thc (100mg)
Oral86.1%
#10
The Remedy: Relief 1:1 Cbd:thc (500mg Cbd/500mg Thc)
The Remedy: Relief 1:1 Cbd:thc (500mg Cbd/500mg Thc)
Oral130.4%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mary's Medicinals using competitive landscape rank coverage, proximity, and momentum.