Brand Explorer/Utah Market

Utah Cannabis Sales

Feb 2026

Overview

Concentrates surged 40.5% year-over-year in Utah, the fastest category growth in a medical-only market where just 18 dispensaries serve the entire state. Overall sales climbed 5.5% compared to the prior year and 11.1% over two years, steady gains for a small-tier market operating under one of the most restrictive licensing frameworks in the country. Prices dipped 1.5% year-over-year, a modest decline given the limited retail competition and fixed dispensary count, which has not changed in the past year. Vapes dominate nearly half the market, and brands like Pure Plan hold outsized influence in a system where patient access remains tightly controlled. Utah legalized medicinal cannabis in 2018 through Proposition 2 and a subsequent legislative compromise; licensed pharmacy-style sales began in 2020. No recreational program exists.

  • Top Brand: Pure Plan
  • Category Breakout: 45.5%
  • Top Category: Vapes (46%)

Benchmarking

Market ComparisonFeb 2026

Utah's 11.1% two-year sales growth is notable for a market with zero dispensary expansion over the past year, meaning all gains come from deeper patient penetration rather than new storefronts. With only 18 licensed locations statewide, Utah operates at a dispensary density far below nearly every other legal market in the country, yet steady year-over-year growth of 5.5% signals continued enrollment in the medical program.

24-Month Trend

Utah market trend chart
StateSalesYoY
Mississippi$15-20M28.9%
Alaska$15-20M10.5%
Utah$10-15M5.5%
Virginia$10-15M1.5%
Vermont$10-15M2.3%

Category View

Category PerformanceFeb 2026

Concentrates posted a 40.5% year-over-year jump, easily the fastest-moving category in Utah despite holding just 4.2% of overall share. Vapes remain the dominant format at 46.5% of the market, growing 5.1% over the prior year, while edibles gained 9.8% to reach 13.4% share. Flower holds a 33.8% share but grew a more modest 2.2%, and oral products ticked up 11.7%. Pure Plan continues to lead in a market where the limited dispensary count concentrates brand visibility among a small set of licensed operators.

CategorySalesAvg PriceYoY
#1Vapes$5-10M$54.75.1%
#2Flower$2.5-5M$56.762.2%
#3Edibles$1-2.5M$37.369.8%
#4Concentrates$.5M-1M$56.6540.5%
#5Oral$250-500K$42.911.7%
#6Topicals<$250K$45.6612.0%
#7Accessories<$250K$38.2410.3%
#8Pre-Rolls<$250K$59.77N/A

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Utah, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Utah, based on the latest state-category product snapshot.

Utah icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Maui Wowie [2g] Briq Essentials Disposable
Maui Wowie [2g] Briq Essentials Disposable
Select#1#105#14
Glitter Apples 2000 Mg Vapes Disposables Distillate Plus
Glitter Apples 2000 Mg Vapes Disposables Distillate Plus
Pure Plan#2#80#454
Green Crush [2g] Briq Essentials Disposable
Green Crush [2g] Briq Essentials Disposable
Select#3#1#4
White Widow 2000 Mg Vapes Disposables Distillate Plus
White Widow 2000 Mg Vapes Disposables Distillate Plus
Select#4#3#5
Cereal Milk [2g] Briq Essentials Disposable
Cereal Milk [2g] Briq Essentials Disposable
Select#5#6#142
Utah icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Grapefruit 100 Mg Edibles Soft Candy Gummies 15 Pack
Grapefruit 100 Mg Edibles Soft Candy Gummies 15 Pack
Hygge#1#1#1
Sour Watermelon 1000 Mg Edibles Soft Candy Gummies 20 Pack
Sour Watermelon 1000 Mg Edibles Soft Candy Gummies 20 Pack
Smokiez#2#195#21
Sour Green Apple 150 Mg Edibles Soft Candy Gummies 10 Pack
Sour Green Apple 150 Mg Edibles Soft Candy Gummies 10 Pack
Moxie#3#7#2
Grapefruit 1500 Mg Edibles Soft Candy Gummies 15 Pack
Grapefruit 1500 Mg Edibles Soft Candy Gummies 15 Pack
Hygge#4#9#39
Watermelon 1000 Mg Edibles Soft Candy Gummies 20 Pack
Watermelon 1000 Mg Edibles Soft Candy Gummies 20 Pack
Smokiez#5#298#7
Utah icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Gmo [1g] Live Resin Badder
Gmo [1g] Live Resin Badder
Moxie#1#2#3
Super Lemon Haze [1g] Live Resin Sauce
Super Lemon Haze [1g] Live Resin Sauce
Moxie#2#5#2
Rso Dart Rso Dart
Rso Dart Rso Dart
The Solid#3#1#1
Glucifer [1g] Live Resin Badder
Glucifer [1g] Live Resin Badder
Moxie#4#3#4
Grease Monkey [1g] Live Resin Badder
Grease Monkey [1g] Live Resin Badder
Moxie#5#6#9
Utah icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Unflavored 1 Each Oral Tincture Tincture 1 Pack
Unflavored 1 Each Oral Tincture Tincture 1 Pack
Riverside Farm#1#1#1
Cake 1 Each Oral Tincture Tincture 1 Pack
Cake 1 Each Oral Tincture Tincture 1 Pack
Boojum#2#2#19
Unflavored 1 Each Oral Tincture Tincture 1 Pack
Unflavored 1 Each Oral Tincture Tincture 1 Pack
Hoodoo#3#7#6
Citrus 30 Ml Oral Tincture Tincture 1 Pack
Citrus 30 Ml Oral Tincture Tincture 1 Pack
Fruit Of Life#4#5#11
Strawberry 30 Ml Oral Tincture Tincture 1 Pack
Strawberry 30 Ml Oral Tincture Tincture 1 Pack
Fruit Of Life#5#9N/A
Utah icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#1#1#1
1 Each Accessories Flower Devices Dry Herb Vaporizers
1 Each Accessories Flower Devices Dry Herb Vaporizers
Pax Vape#2#3#3
1 Each Accessories Flower Devices Dry Herb Vaporizers
1 Each Accessories Flower Devices Dry Herb Vaporizers
Dragonfly Wellness#3#8#6
1 Each Accessories Concentrate Devices Vaporizer
1 Each Accessories Concentrate Devices Vaporizer
Puffco#4#2#2
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Focus V#5#4#4

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