Is this your Brand? Log in to Hoodie!
Log in to HoodieDragonfly Wellness
Data Snapshot for Mar 19, 2026
Overview
Premium tier brand, up 5.8% YoY—showing resilience amid market fluctuations. However, sales have dipped 2.4% over the last three months, highlighting a potential challenge ahead.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 1
Top States
Dragonfly Wellness Top StatesFeb 2026
Top states where Dragonfly Wellness is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$49.42
YoY Sales Trend
5.8%
2Y Sales Trend
2.7%
Flower dominates at 76% of sales, up 27.1% YoY; Accessories are the fastest-growing segment at +393.2%. Vapes continue to struggle, down 64.4% YoY, indicating a significant shift in consumer preference.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 76.0% | $56.21 | 27.1% |
| Edibles | 10.8% | $31.05 | 4.4% |
| Vapes | 6.8% | $59.32 | 64.4% |
| Oral | 3.7% | $24.91 | 17.9% |
DRAGONFLY WELLNESS is exclusively present in Utah, capturing 100% of sales in this state. Geographic concentration is high, emphasizing its niche focus.
| State | Edibles | Flower | Oral | Vapes |
|---|---|---|---|---|
| 10 | 3 | 5 | 15 |
Want SKU-Level Buyer Signals?
Unlock purchaser contacts, SKU-level velocity, and whitespace opportunities for this brand.
Market Position
Competitive LandscapeFeb 2026
#3 in Flower, DRAGONFLY WELLNESS is positioned behind market leader PURE PLAN and runner-up BUZZ (UT). Competitive pressure mounts as it aims to close the gap with its peers.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | 65.5% |
#2 | Flower | 49.9% |
#3 | Flower | 97.5% |
#4 | Flower | 0.4% |
#5 | Flower | 413.7% |
#6 | Flower | 53.1% |
#7 | Flower | 328.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Dragonfly Wellness using competitive landscape rank coverage, proximity, and momentum.