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Brand Explorer/Dragonfly Wellness

Dragonfly Wellness

Data Snapshot for Mar 19, 2026

Overview

Premium tier brand, up 5.8% YoY—showing resilience amid market fluctuations. However, sales have dipped 2.4% over the last three months, highlighting a potential challenge ahead.

Categories

FlowerEdiblesVapesOralAccessoriesConcentratesTopicals
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

Dragonfly Wellness Top StatesFeb 2026

Top states where Dragonfly Wellness is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Dragonfly Wellness market trend chart

Average Price

$49.42

YoY Sales Trend

5.8%

2Y Sales Trend

2.7%

Flower dominates at 76% of sales, up 27.1% YoY; Accessories are the fastest-growing segment at +393.2%. Vapes continue to struggle, down 64.4% YoY, indicating a significant shift in consumer preference.

CategorySales ShareAvg PriceYoY
Flower76.0%$56.2127.1%
Edibles10.8%$31.054.4%
Vapes6.8%$59.3264.4%
Oral3.7%$24.9117.9%

DRAGONFLY WELLNESS is exclusively present in Utah, capturing 100% of sales in this state. Geographic concentration is high, emphasizing its niche focus.

StateEdiblesFlowerOralVapes
103515

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Market Position

Competitive LandscapeFeb 2026

#3 in Flower, DRAGONFLY WELLNESS is positioned behind market leader PURE PLAN and runner-up BUZZ (UT). Competitive pressure mounts as it aims to close the gap with its peers.

Flower in Utah Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Dragonfly Wellness: 3Dragonfly Wellness: 3Buzz (ut): 1Buzz (ut): 2Grassroots Cannab…: 4Grassroots Cannab…: 4Pure Plan: 5Pure Plan: 1Find: 2Find: 5

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Sunrise 3.50 Gram Flower
Sunrise 3.50 Gram Flower
Flower65.5%
#2
Gush Mints 3.50 Gram Flower
Gush Mints 3.50 Gram Flower
Flower49.9%
#3
Blackberry Spice 3.50 Gram Flower
Blackberry Spice 3.50 Gram Flower
Flower97.5%
#4
Kush Mints 3.50 Gram Flower
Kush Mints 3.50 Gram Flower
Flower0.4%
#5
Hashburger 3.50 Gram Flower
Hashburger 3.50 Gram Flower
Flower413.7%
#6
Pave 3.50 Gram Flower
Pave 3.50 Gram Flower
Flower53.1%
#7
Hashburger 7 Gram Flower
Hashburger 7 Gram Flower
Flower328.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dragonfly Wellness using competitive landscape rank coverage, proximity, and momentum.