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Data Snapshot for Mar 19, 2026
Overview
PURE PLAN has surged with a 10.2% YoY increase, defying a recent 14% decline over the last three months. Positioned in the premium tier, the brand is experiencing a pivotal shift that could redefine its market trajectory.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Top States
Pure Plan Top StatesFeb 2026
Top states where Pure Plan is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$51.22
YoY Sales Trend
10.2%
2Y Sales Trend
28.6%
Vapes command 51.2% of sales despite a -6.9% YoY drop, while Flower leads with an impressive +52.0% growth. Edibles and Concentrates also show positive trends, at +16.9% and +11.2% respectively.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 51.2% | $51.04 | 6.9% |
| Flower | 31.9% | $60.4 | 52.0% |
| Edibles | 10.1% | $32.41 | 16.9% |
| Concentrates | 6.0% | $64.87 | 11.2% |
PURE PLAN dominates in Utah, representing 100% of its sales in a highly concentrated market. Its singular focus on this state underscores a strategic depth in local engagement.
| State | Concentrates | Edibles | Flower | Vapes |
|---|---|---|---|---|
| 1 | 4 | 1 | 2 |
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 304.6% |
#2  | Vapes | 23.5% |
#3  | Vapes | 26.5% |
#4  | Flower | 2.8% |
#5  | Vapes | 2.0% |
#6  | Vapes | 436.4% |
#7  | Vapes | 189.6% |
#8 | Vapes | 273.2% |
#9  | Flower | 97.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Pure Plan using competitive landscape rank coverage, proximity, and momentum.
