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Data Snapshot for Mar 19, 2026
Overview
BOOJUM surged with a remarkable 31.6% year-over-year growth, bolstered by premium positioning. Despite a slight 2.5% dip over the last three months, the brand maintains its competitive edge in the market.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Top States
Boojum Top StatesFeb 2026
Top states where Boojum is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$47.37
YoY Sales Trend
31.6%
2Y Sales Trend
27.1%
Vapes dominate at 57.6% of total sales, showing a staggering 57.7% YoY growth. Edibles follow at 22.8% with a notable 48.8% increase, while Oral products lag with a 23.2% decline.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 57.6% | $47.36 | 57.7% |
| Edibles | 22.8% | $46.86 | 48.8% |
| Oral | 17.6% | $49.72 | 23.2% |
| Topicals | 1.7% | $33.67 | 39.8% |
BOOJUM reigns in Utah, capturing 100% of its sales in this state, highlighting a concentrated geographic footprint among top cannabis brands in Utah.
| State | Edibles | Oral | Topicals | Vapes |
|---|---|---|---|---|
| 9 | 1 | 4 | 7 |
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Market Position
Competitive LandscapeFeb 2026
#7 in Vapes, BOOJUM has improved its rank from #9 to #7 over the past year. Competing closely with SELECT (#1) and PURE PLAN (#2), it's gaining ground but still trails behind the leaders.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 49.3% |
#2  | Vapes | 19.4% |
#3  | Vapes | 126.9% |
#4 | Vapes | 105.8% |
#5 | Vapes | 117.5% |
#6  | Vapes | 31.2% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Boojum using competitive landscape rank coverage, proximity, and momentum.
