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Brand Explorer/The Standard

The Standard

Data Snapshot for Mar 19, 2026

Overview

Rank slipped from #24 to #28—premium positioning in 1-2.5M tier. Despite a 17.1% increase over the last three months, the brand faces challenges with a 9.3% YoY decline, indicating potential pricing pressures.

Categories

FlowerConcentratesVapesEdiblesPre-RollsTopicalsOralAccessories
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 6

Top States

The Standard Top StatesFeb 2026

Top states where The Standard is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

The Standard market trend chart

Average Price

$34.33

YoY Sales Trend

9.3%

2Y Sales Trend

123.7%

Flower leads at 55.4% but down 22.5% YoY, while Vapes surge at +68.8% YoY, representing the fastest growth. Concentrates also show strength at +41.1% YoY, contrasting with the declines in Edibles and Topicals.

CategorySales ShareAvg PriceYoY
Flower55.4%$39.8422.5%
Concentrates15.0%$41.141.1%
Vapes11.1%$50.3368.8%
Edibles10.5%$33.0918.3%
Pre-Rolls6.2%$11.077.8%
Topicals1.7%$32.0828.5%

THE STANDARD shines in Ohio (48.9%) and Utah (24.8%), covering 6 states. This geographic concentration highlights the brand's foothold in key markets.

StateConcentratesEdiblesFlowerPre-RollTopicalsVapes
5610212
93128306
26324616

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Market Position

Competitive LandscapeFeb 2026

Competitive summary unavailable.

Flower in Ohio Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026The Standard: 36The Standard: 28Neighborgoods: 14Neighborgoods: 6Grassroots Cannab…: 1Grassroots Cannab…: 8Buckeye: 2Buckeye: 1Riviera Creek: 3Riviera Creek: 2

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Splash 14 Gram Flower
Splash 14 Gram Flower
Flower98.3%
#2
Top Score [2.83g] Flower Gram 2.83
Top Score [2.83g] Flower Gram 2.83
Flower328.2%
#3
Governmint Oasis 14 Gram Flower
Governmint Oasis 14 Gram Flower
Flower1078.8%
#4
Fritter 14 Gram Flower
Fritter 14 Gram Flower
Flower4752.6%
#5
The Doggfather 3.50 Gram Flower
The Doggfather 3.50 Gram Flower
Flower41.4%
#6
Governmint Oasis 2.83 Gram Flower
Governmint Oasis 2.83 Gram Flower
Flower2096.4%
#7
Blueberry Bubble 3.50 Gram Flower
Blueberry Bubble 3.50 Gram Flower
Flower855.8%
#8
Egyptian Gold 2.83 Gram Flower
Egyptian Gold 2.83 Gram Flower
Flower1140.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Standard using competitive landscape rank coverage, proximity, and momentum.