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Data Snapshot for Mar 19, 2026
Overview
Rank slipped from #24 to #28—premium positioning in 1-2.5M tier. Despite a 17.1% increase over the last three months, the brand faces challenges with a 9.3% YoY decline, indicating potential pricing pressures.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 6
Top States
The Standard Top StatesFeb 2026
Top states where The Standard is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$34.33
YoY Sales Trend
9.3%
2Y Sales Trend
123.7%
Flower leads at 55.4% but down 22.5% YoY, while Vapes surge at +68.8% YoY, representing the fastest growth. Concentrates also show strength at +41.1% YoY, contrasting with the declines in Edibles and Topicals.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 55.4% | $39.84 | 22.5% |
| Concentrates | 15.0% | $41.1 | 41.1% |
| Vapes | 11.1% | $50.33 | 68.8% |
| Edibles | 10.5% | $33.09 | 18.3% |
| Pre-Rolls | 6.2% | $11.07 | 7.8% |
| Topicals | 1.7% | $32.08 | 28.5% |
THE STANDARD shines in Ohio (48.9%) and Utah (24.8%), covering 6 states. This geographic concentration highlights the brand's foothold in key markets.
| State | Concentrates | Edibles | Flower | Pre-Roll | Topicals | Vapes |
|---|---|---|---|---|---|---|
| 5 | 6 | 10 | ⊖ | 2 | 12 | |
| 9 | 31 | 28 | 30 | 6 | ⊖ | |
| 26 | ⊖ | 32 | 46 | 16 | ⊖ | |
| ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | |
| ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | 98.3% |
#2 | Flower | 328.2% |
#3 | Flower | 1078.8% |
#4 | Flower | 4752.6% |
#5 | Flower | 41.4% |
#6 | Flower | 2096.4% |
#7 | Flower | 855.8% |
#8 | Flower | 1140.7% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against The Standard using competitive landscape rank coverage, proximity, and momentum.