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Data Snapshot for Mar 19, 2026
Overview
At Hygge Farms our comfort is created by the wonderful people and natural surroundings that fuel our sustainable farm.
HYGGE ascended from #2 to #1 in Utah—premium positioning drives a 9.4% year-over-year growth. The brand is gaining momentum, with a 9.9% increase over the past three months, indicating strong consumer preference.
Categories
- Top Category: Edibles
- Price Tier: Premium
- States Active: 1
Top States
Hygge Top StatesFeb 2026
Top states where Hygge is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$38.59
YoY Sales Trend
9.4%
2Y Sales Trend
36.3%
Edibles dominate at 100% of sales, growing 9.4% YoY. This category showcases HYGGE's strategic focus, solidifying its position as the fastest-growing segment.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 100.0% | $38.59 | 9.4% |
HYGGE's footprint is concentrated entirely in Utah, capturing 100% of its sales in this state. This geographic focus enhances brand loyalty and consumer recognition.
| State | Edibles |
|---|---|
| 1 |
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Market Position
Competitive LandscapeFeb 2026
HYGGE ranks #1 in Edibles, gaining 2 spots from MOXIE. Competing closely with HILIGHT, PURE PLAN, and SMOKIEZ, HYGGE showcases its strength in a competitive landscape.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Edibles | 13.4% |
#2  | Edibles | 6.7% |
#3  | Edibles | 1.4% |
#4  | Edibles | 8.1% |
#5 | Edibles | 11.6% |
#6  | Edibles | 79.6% |
#7 | Edibles | 1.4% |
#8  | Edibles | 13.0% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Hygge using competitive landscape rank coverage, proximity, and momentum.
