Accessories
Feb 2026Top Accessories brands in Newfoundland and Labrador: Santa Cruz Canna Farms, High Hemp Herbal Wraps, West Coast Gifts.
Newfoundland and Labrador Cannabis Sales
Feb 2026
Overview
CBD vapes surged 244% year over year in Newfoundland and Labrador, a gain dramatic enough to nearly offset steep declines across every other category in this small-tier market. Overall sales dipped just 3% YoY even as Pre-Rolls fell 35% and Concentrates dropped nearly 39%, meaning the vape surge carried the province's legal market almost single-handedly. Prices climbed 6% YoY, an unusual upward move that sets this market apart from the compression seen in most Canadian provinces. Over a two-year window, sales are still up roughly 7%, and the store count sits at 46 dispensaries after modest 2.2% growth. Newfoundland was among the first provinces to open retail doors on legalization day in October 2018, operating through a hybrid public-private model with Dominion-affiliated retailers among the early licensees.
- Top Brand: Truss Beverage Co
- Category Breakout: 34.2%
- Top Category: Vapes (34%)
Benchmarking
Market ComparisonFeb 2026
Among Canada's smaller provincial markets, Newfoundland and Labrador stands out for its 6% YoY price increase at a time when most peers face downward pressure. Two-year sales growth of nearly 7% on a base of just 46 dispensaries suggests the province's compact retail footprint is sustaining per-store performance better than faster-expanding markets where oversaturation has become a concern.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Alberta | $35-50M | 12.6% |
| Manitoba | $5-10M | 3.7% |
| Newfoundland and Labrador | $5-10M | 3.0% |
| Saskatchewan | $5-10M | 24.1% |
| New Brunswick | $1-2.5M | 10.5% |
Category View
Category PerformanceFeb 2026
Vapes rewrote the category map in Newfoundland and Labrador, rocketing 244% YoY to claim 39.2% share and displacing Pre-Rolls as the top CBD segment. Pre-Rolls now hold 31.4% after a 35% decline, while Flower slid to 19.6% and Concentrates contracted to under 10%. Buddies leads among tracked brands in a province where the dramatic consumer pivot toward vape formats is reshaping shelf strategy for the region's 46 dispensaries.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1Vapes | $1-2.5M | $26.44 | 244.3% |
| #2Pre-Rolls | $1-2.5M | $19.22 | 35.2% |
| #3Flower | $1-2.5M | $25.3 | 21.4% |
| #4Concentrates | $.5M-1M | $24.66 | 38.5% |
| #5Edibles | $250-500K | $7.45 | 0.5% |
| #6Accessories | $250-500K | $14.41 | 17.9% |
| #7Topicals | <$250K | $25.32 | 61.3% |
| #8Oral | <$250K | $16.99 | 0.5% |
| #9Home-Grow | <$250K | $19.73 | 12.6% |
Top Brands
Category LeadersFeb 2026
Category leaders show which brands are currently strongest by segment in Newfoundland and Labrador, with 1-month rank movement when available.
Concentrates
Feb 2026Top Concentrates brands in Newfoundland and Labrador: 7acres, Phyto, Randy'S.
Edibles
Feb 2026Top Edibles brands in Newfoundland and Labrador: Truss Beverage Co, Xmg, Spinach.
Flower
Feb 2026Top Flower brands in Newfoundland and Labrador: Booty, Crooked Dory, Ritual Green.
Pre-Rolls
Feb 2026Top Pre-Rolls brands in Newfoundland and Labrador: Delta9 Cannabis, Boxhot, Shred.
Topicals
Feb 2026Top Topicals brands in Newfoundland and Labrador: B.O.B'S Headquarters, Proofly, Solei.
Vapes
Feb 2026Top Vapes brands in Newfoundland and Labrador: Yocan, Seaweed Craft Cannabis, Booty.
Product Leaders
Category Product LeadersFeb 2026
Top ranked products by category for Newfoundland and Labrador, based on the latest state-category product snapshot.
Vapes
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Booty | #1 | #10 | #7 |
 | Kolab Projects | #2 | #6 | #11 |
 | Crooked Dory | #3 | #113 | #1 |
 | Tweed | #4 | #1 | N/A |
 | Lord Jones | #5 | #4 | #12 |
Pre-Rolls
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Redecan | #1 | #36 | #30 |
 | Redecan | #2 | #306 | #225 |
 | Claybourne Co. | #3 | #16 | #5 |
 | Shred | #4 | #46 | #35 |
 | Tweed | #5 | #13 | #21 |
Flower
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Head Space Cannabis | #1 | #46 | #39 |
 | Tweed | #2 | #19 | #5 |
 | Mtl Cannabis | #3 | #20 | #9 |
 | 7acres | #4 | #14 | #2 |
| Mtl Cannabis | #5 | #3 | #16 |
Edibles
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Lord Jones | #1 | #11 | #26 |
 | Monjour | #2 | #6 | #4 |
 | Olli Brands | #3 | #15 | #12 |
 | Booty | #4 | #19 | #27 |
 | Spinach | #5 | #10 | #5 |
Accessories
Feb 2026| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
 | Recreation Marketing | #1 | N/A | N/A |
 | Tokyo Smoke | #2 | #11 | #22 |
 | Journey | #3 | N/A | N/A |
 | High Hemp Herbal Wraps | #4 | #30 | #11 |
 | Storz & Bickel | #5 | #9 | #48 |
Topicals
Feb 2026
Oral
Feb 2026
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