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Xmg

Data Snapshot for Mar 19, 2026

Overview

A range of high intensity flavoured potions that get you where you want to go. Find Your X.

XMG's sales dropped 9.7% YoY, while unit sales show a slight 1.6% increase over the last three months. This price-tier positioning suggests a potential need for strategic adjustments to regain market traction.

Categories

EdiblesTopicalsFlowerOralPre-Rolls
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 7

Top States

Xmg Top StatesFeb 2026

Top states where Xmg is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Xmg market trend chart

Average Price

$8.85

YoY Sales Trend

9.7%

2Y Sales Trend

24.5%

Edibles dominate at 99.4%, but have also declined 9.7% YoY. The fastest-growing category is Other, surging 219.5% YoY, while Flower shows a notable rise of 49.5%.

CategorySales ShareAvg PriceYoY
Edibles99.6%$8.99.7%

XMG is most concentrated in Ontario (31.3%), Newfoundland and Labrador (23.1%), and Alberta (21.5%). Active across 7 states, the brand's footprint reflects significant regional engagement.

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Market Position

Competitive LandscapeFeb 2026

Competitive summary unavailable.

Edibles in Ontario Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Xmg: 6Xmg: 7Stikistix: 21Stikistix: 6Fly North: 8Fly North: 8Wyld: 3Wyld: 2Gron: 2Gron: 3

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Tropical Fruit 1x236ml
Tropical Fruit 1x236ml
Edibles3.6%
#2
Berry 10 Mg Edibles Soft Candy Gummies 1 Pack
Berry 10 Mg Edibles Soft Candy Gummies 1 Pack
Edibles24.2%
#3
Cherry 10 Mg Edibles Soft Candy Gummies 1 Pack
Cherry 10 Mg Edibles Soft Candy Gummies 1 Pack
Edibles22.4%
#4
Cherry 50 Mg Edibles Soft Candy Gummies 5 Pack
Cherry 50 Mg Edibles Soft Candy Gummies 5 Pack
Edibles26.0%
#5
1 Each Topicals Topicals (unspecified) 10mgthc 1mgcbd
1 Each Topicals Topicals (unspecified) 10mgthc 1mgcbd
Topicals11.2%
#6
Tropical Fruit 1 Each Edibles Beverages Ready To Drink 4 Pack
Tropical Fruit 1 Each Edibles Beverages Ready To Drink 4 Pack
Edibles75.8%
#7
1 Each Other
1 Each Other
Other14.5%
#8
Cream Soda 10 Mg Edibles Beverages Ready To Drink 4 Pack
Cream Soda 10 Mg Edibles Beverages Ready To Drink 4 Pack
Edibles350.7%
#9
Tropical Fruit 350 Mg Edibles Beverages Ready To Drink 4 Pack
Tropical Fruit 350 Mg Edibles Beverages Ready To Drink 4 Pack
Edibles384.4%
#10
Tropical Fruit 10 Mg Edibles Beverages Ready To Drink 4 Pack
Tropical Fruit 10 Mg Edibles Beverages Ready To Drink 4 Pack
Edibles79.4%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Xmg using competitive landscape rank coverage, proximity, and momentum.