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Data Snapshot for Mar 19, 2026
Overview
A range of high intensity flavoured potions that get you where you want to go. Find Your X.
XMG's sales dropped 9.7% YoY, while unit sales show a slight 1.6% increase over the last three months. This price-tier positioning suggests a potential need for strategic adjustments to regain market traction.
Categories
- Top Category: Edibles
- Price Tier: Value
- States Active: 7
Top States
Xmg Top StatesFeb 2026
Top states where Xmg is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$8.85
YoY Sales Trend
9.7%
2Y Sales Trend
24.5%
Edibles dominate at 99.4%, but have also declined 9.7% YoY. The fastest-growing category is Other, surging 219.5% YoY, while Flower shows a notable rise of 49.5%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 99.6% | $8.9 | 9.7% |
XMG is most concentrated in Ontario (31.3%), Newfoundland and Labrador (23.1%), and Alberta (21.5%). Active across 7 states, the brand's footprint reflects significant regional engagement.
| State | Edibles |
|---|---|
| 2 | |
| 2 | |
| 3 | |
| 3 | |
| 4 |
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Edibles | 3.6% |
#2 | Edibles | 24.2% |
#3 | Edibles | 22.4% |
#4 | Edibles | 26.0% |
#5 | Topicals | 11.2% |
#6 | Edibles | 75.8% |
#7 | Other | 14.5% |
#8 | Edibles | 350.7% |
#9 | Edibles | 384.4% |
#10 | Edibles | 79.4% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Xmg using competitive landscape rank coverage, proximity, and momentum.