Brand Explorer/Ontario Market

Ontario Cannabis Sales

Feb 2026

Overview

Consumers are buying more units than ever, yet Ontario's cannabis revenue keeps falling—prices have dropped nearly 19% year over year, driving a 7% sales decline even as volume holds steady. Canada's largest provincial market by sales has now shed a third of its value over two years, a steep compression cycle that shows no sign of easing across its roughly 1,604 dispensaries. The store count itself has barely budged, slipping less than 1% year over year, suggesting the buildout phase is over and operators are now competing on price in a saturated retail landscape. Ontario sits in the emerging tier among tracked markets, a classification that understates its outsized influence on Canadian cannabis trends given its population base and cross-border proximity to New York and Michigan. The province legalized recreational cannabis under...

  • Top Brand: Jupiter Research
  • Category Breakout: 32.3%
  • Top Category: Flower (32%)

Benchmarking

Market ComparisonFeb 2026

Ontario ranks first among Canadian cannabis markets by sales but carries a 7% year-over-year decline and a 33.5% drop over two years, making it the clearest example of price-driven contraction in the country. With roughly 1,604 dispensaries and prices falling nearly 19% year over year, per-store economics are tightening even as the province maintains its dominant position by volume.

Trend unavailable for this period
StateSalesYoY
Ontario$150-160M7.0%
British Columbia$50-60M6.5%
Alberta$35-50M12.6%
Manitoba$5-10M3.7%
Newfoundland and Labrador$5-10M3.0%

Category View

Category PerformanceFeb 2026

Flower is contracting fastest among Ontario's major segments, down nearly 15% year over year yet still commanding 34.1% of sales, while pre-rolls hold 32.5% share with a more modest 5.3% decline. Edibles stand out as the only growth category, climbing 13.6% to capture 9% of the market. Vapes have held essentially flat at 20.6% share, and concentrates slipped nearly 12%. Brands like Honey Pot continue to compete in a market where price erosion is reshaping category dynamics and squeezing margins across the board.

CategorySalesAvg PriceYoY
#1Flower$35-50M$27.6314.8%
#2Pre-Rolls$35-50M$15.715.3%
#3Vapes$25-35M$25.040.9%
#4Edibles$10-15M$7.8813.6%
#5Concentrates$5-10M$22.5511.8%
#6Accessories$2.5-5M$5.1116.8%
#7Oral$2.5-5M$27.017.8%
#8Topicals$250-500K$25.5711.3%
#9Home-Grow<$250K$30.6810.8%
#10Cbd<$250K$18.1946.7%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Ontario, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Ontario, based on the latest state-category product snapshot.

Ontario icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Gastro Pop 1 Each Flower Buds
Gastro Pop 1 Each Flower Buds
Eastcann#1#438#269
Ethos Glue 1 Each Flower Buds
Ethos Glue 1 Each Flower Buds
Buddy Blooms#2#74#406
Purple Octane 1 Each Flower Buds
Purple Octane 1 Each Flower Buds
Unit 15#3#420#150
Blueberry 1 Each Flower Buds
Blueberry 1 Each Flower Buds
3 Saints#4#137#292
Alien Pebbles 1 Each Flower Buds
Alien Pebbles 1 Each Flower Buds
Pure Sunfarms#5#4113#4129
Ontario icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Peach 0.50 Gram Pre Rolls Single 1 Pack
Peach 0.50 Gram Pre Rolls Single 1 Pack
General Admission#1#452#167
Big Red 0.50 Gram Pre Rolls Single 1 Pack
Big Red 0.50 Gram Pre Rolls Single 1 Pack
The Original Fraser Valley Weed Co#2#386#716
Nostalgia 0.50 Gram Pre Rolls Single 1 Pack
Nostalgia 0.50 Gram Pre Rolls Single 1 Pack
Lofi#3#538#302
Black Cherry 0.50 Gram Pre Rolls Single 1 Pack
Black Cherry 0.50 Gram Pre Rolls Single 1 Pack
Endgame#4#362#138
Pedro's Sweet Sativa 0.35 Gram Pre Rolls Single 1 Pack
Pedro's Sweet Sativa 0.35 Gram Pre Rolls Single 1 Pack
Color Cannabis#5#690#288
Ontario icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Rocket Fuel 500 Mg Vapes Vapes (unspecified) Distillate Plus
Rocket Fuel 500 Mg Vapes Vapes (unspecified) Distillate Plus
Spinach#1#42#165
Wild Watermelon 1000 Mg Vapes Disposables Distillate Plus
Wild Watermelon 1000 Mg Vapes Disposables Distillate Plus
Frootyhooty#2#95#29
Sweet Mint 1000 Mg Vapes Cartridges Distillate Plus
Sweet Mint 1000 Mg Vapes Cartridges Distillate Plus
Rad#3#166#142
Tropical Clouds 950 Mg Vapes Vapes (unspecified) Distillate Plus
Tropical Clouds 950 Mg Vapes Vapes (unspecified) Distillate Plus
Cabana Cannabis Co#4#151#85
Hawaiian Marker 1000 Mg Vapes Vapes (unspecified) Distillate Plus
Hawaiian Marker 1000 Mg Vapes Vapes (unspecified) Distillate Plus
Tuck Shop#5#191#42
Ontario icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Cloudberry 10 Mg Edibles Edibles (unspecified) Edibles (unspecified) 4 Pack
Cloudberry 10 Mg Edibles Edibles (unspecified) Edibles (unspecified) 4 Pack
Shred#1#9#14
Sour Cherry 10 Mg Edibles Soft Candy Gummies 2 Pack
Sour Cherry 10 Mg Edibles Soft Candy Gummies 2 Pack
Shred#2#45#23
Blue Raspberry Watermelon 100 Mg Edibles Soft Candy Gummies 10 Pack
Blue Raspberry Watermelon 100 Mg Edibles Soft Candy Gummies 10 Pack
Spinach#3#25#15
Blackberry Lavender 1 Each Edibles Edibles (unspecified) Edibles (unspecified) 30 Pack
Blackberry Lavender 1 Each Edibles Edibles (unspecified) Edibles (unspecified) 30 Pack
Foray#4#43#21
Sour Cherry 2 Mg Edibles Soft Candy Gummies 4 Pack
Sour Cherry 2 Mg Edibles Soft Candy Gummies 4 Pack
Censored Edibles#5#34#34
Ontario icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Pineapple 0.50 Gram Pre Rolls Single 1 Pack
Pineapple 0.50 Gram Pre Rolls Single 1 Pack
Tenzo#1#2N/A
Lime Cranfusion 0.40 Gram Pre Rolls Single 1 Pack
Lime Cranfusion 0.40 Gram Pre Rolls Single 1 Pack
Riptides#2#1#1
Frozen Orchard 0.40 Gram Pre Rolls Single 1 Pack
Frozen Orchard 0.40 Gram Pre Rolls Single 1 Pack
Riptides#3#3#3
Hula Hoots 0.40 Gram Pre Rolls Single 1 Pack
Hula Hoots 0.40 Gram Pre Rolls Single 1 Pack
Riptides#4#4#2
Bucketz Diamonds
Bucketz Diamonds
Viola Extracts#5#5#6
Ontario icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Flower Devices Dry Pipes
1 Each Accessories Flower Devices Dry Pipes
Seshgear#1#19#37
1 Each Accessories Clothing Hoodies
1 Each Accessories Clothing Hoodies
Kana#2#22#23
1 Each Accessories Clothing Shirts
1 Each Accessories Clothing Shirts
34 Street Seed Co#3#29#8
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Lord Jones#4#12#18
1 Each Accessories Flower Devices Dry Pipes
1 Each Accessories Flower Devices Dry Pipes
Fujima#5#16#46
Ontario icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Peppermint 1 Each Oral Tincture Tincture 1 Pack
Peppermint 1 Each Oral Tincture Tincture 1 Pack
Peace Naturals Projects Inc#1#3N/A
Cool Mint 1 Each Oral Tablet Tablet 25 Pack
Cool Mint 1 Each Oral Tablet Tablet 25 Pack
Aspire Infusions#2#2N/A
Mint 100 Mg Oral Oral (unspecified) Oral (unspecified) 20 Pack
Mint 100 Mg Oral Oral (unspecified) Oral (unspecified) 20 Pack
Rosin Heads#3#1#80
Bakerstreet Softgels 150mg 15 Count
Bakerstreet Softgels 150mg 15 Count
Tweed#4#5#2
Penelope Cbd [15pk] (10mg)
Penelope Cbd [15pk] (10mg)
Tweed#5#6#3

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