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Data Snapshot for Mar 19, 2026
Overview
Viola is the largest Black-owned cannabis brand producing premium products since 2011. Named in honor of CEO, Al Harrington’s grandmother who suffered from glaucoma until he convinced her to try cannabis. After seeing the flower’s ability to relieve her pain, Al was inspired to s...
3-month sales down 17.3%—mid-tier positioning. Year-over-year decline of 9.7% highlights pricing challenges for VIOLA EXTRACTS, despite a notable unit sales increase of 51.2%.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 15
Top States
Viola Extracts Top StatesFeb 2026
Top states where Viola Extracts is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$24.38
YoY Sales Trend
9.7%
2Y Sales Trend
70.8%
Flower dominates at 64.4% but has dropped 25.5% YoY. Pre-Rolls are the standout category with a staggering 774.2% growth, while Vapes struggle with a 35.2% decline.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 64.4% | $25.08 | 25.5% |
| Pre-Rolls | 13.5% | $18.87 | 774.2% |
| Concentrates | 13.0% | $29.66 | 7.8% |
| Edibles | 4.3% | $25.21 | 4.9% |
| Vapes | 2.8% | $20.56 | 35.2% |
| Oral | 2.0% | $26.7 | 42.0% |
VIOLA EXTRACTS is primarily active in Yukon and Colorado, which account for 58.6% and 29.2% of sales respectively. The brand spans 15 states, showcasing its geographic reach.
| State | Concentrates | Edibles | Flower | Oral | Pre-Roll | Vapes |
|---|---|---|---|---|---|---|
| 13 | ⊖ | 14 | ⊖ | 8 | ⊖ | |
| 12 | ⊖ | ⊖ | 10 | 18 | 28 | |
| ⊖ | ⊖ | ⊖ | 16 | ⊖ | ⊖ | |
| 16 | ⊖ | ⊖ | 31 | ⊖ | ⊖ | |
| ⊖ | ⊖ | ⊖ | 41 | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
#11 in Concentrates, trailing behind MEDIPHARM LABS at #8. Competing brands include SHRED at #1 and DAB BODS at #2, with VIOLA gaining ground on peers.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Pre-Rolls | N/A |
#2 | Flower | N/A |
#3 | Flower | N/A |
#4 | Flower | 42.0% |
#5 | Flower | 29.2% |
#6 | Flower | 79.9% |
#7 | Flower | 115.7% |
#8 | Flower | 98.0% |
#9 | Flower | 116.8% |
#10 | Flower | 130.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Viola Extracts using competitive landscape rank coverage, proximity, and momentum.