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Data Snapshot for Mar 20, 2026
Overview
Color was founded by a group of individuals who saw cannabis as a way of being more attuned to the world and people around us. We believe that everyone explores cannabis for different reasons, with each unique strain they discover leading to another perspective to discover. Its t...
YoY sales plummeted 27.1% for COLOR CANNABIS, while a monthly trend shows an 11% decline over the past three months. This mid-tier brand faces challenges, indicating a potential misalignment in pricing strategy as market conditions shift.
Categories
- Top Category: Pre-Rolls
- Price Tier: Mid-Market
- States Active: 3
Top States
Color Cannabis Top StatesFeb 2026
Top states where Color Cannabis is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$13.79
YoY Sales Trend
27.1%
2Y Sales Trend
67.0%
Pre-Rolls dominate at 66.4% but fell 25.2% YoY. Flower holds 32.8% with a 30.6% decline. Notably, CBD surged +81.9% YoY, showcasing emerging consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 66.5% | $16.45 | 25.2% |
| Flower | 32.9% | $10.83 | 30.6% |
COLOR CANNABIS is concentrated in Ontario (46.1%) and British Columbia (44.2%), with a presence across 20 states. This geographic focus highlights significant market potential.
| State | Flower | Pre-Roll |
|---|---|---|
| 36 | 14 | |
| ⊖ | 41 | |
| 47 | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
COLOR CANNABIS ranks #14 in Pre-Rolls, slipping from #6. Competing brands like GENERAL ADMISSION and WEED ME maintain strong positions, emphasizing the competitive challenges faced.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Pre-Rolls | N/A |
#2  | Pre-Rolls | N/A |
#3  | Flower | N/A |
#4  | Pre-Rolls | N/A |
#5  | Pre-Rolls | N/A |
#6  | Flower | 61.6% |
#7  | Flower | 15.9% |
#8  | Flower | 30.1% |
#9  | Pre-Rolls | 48.9% |
#10  | Pre-Rolls | 48.0% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Color Cannabis using competitive landscape rank coverage, proximity, and momentum.
