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Data Snapshot for Mar 20, 2026
Overview
1964 SUPPLY CO vaulted from #24 to #15 in Ontario over 12 months, a nine-rank leap at mid-tier pricing. YoY growth hit +5.9%, though a recent 3-month slide of -6.0% suggests momentum may be cooling heading into spring 2026.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 3
Top States
1964 Supply Co Top StatesFeb 2026
Top states where 1964 Supply Co is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$17.65
YoY Sales Trend
5.9%
2Y Sales Trend
22.9%
Pre-Rolls are the breakout at +23.2% YoY, now 28.9% of sales and closing on Flower at 34.1%. Concentrates cratered -26.0% YoY, dropping to just 4.6% share. The portfolio is tilting decisively toward combustibles.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 34.2% | $20.22 | 6.3% |
| Pre-Rolls | 28.9% | $15.93 | 23.2% |
| Vapes | 23.6% | $21.34 | 0.8% |
| Edibles | 8.6% | $9.91 | 0.1% |
| Concentrates | 4.6% | $25.04 | 26.0% |
Heavily concentrated in two Canadian provinces: Ontario at 56.6% and British Columbia at 34.1%, combining for over 90% of revenue. Alberta holds 8.9%. Active across 7 regions but functionally a two-province cannabis brand.
| State | Concentrates | Edibles | Flower | Pre-Roll | Vapes |
|---|---|---|---|---|---|
| 8 | 8 | 15 | 8 | 4 | |
| 29 | 14 | 18 | 21 | 16 | |
| 19 | 19 | 25 | 16 | 20 |
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Market Position
Competitive LandscapeFeb 2026
#15 in Flower, up from #24 a year ago — closing the gap on BACK FORTY (#5) and SHRED (#4) while gaining 6 spots on SUPERNOVA (#3). Still 14 ranks behind category leader CALI SLIMZ, but the trajectory is the steepest climb in this peer set.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Pre-Rolls | N/A |
#2 | Pre-Rolls | N/A |
#3 | Flower | N/A |
#4 | Pre-Rolls | N/A |
#5 | Flower | N/A |
#6 | Flower | 36.2% |
#7 | Flower | 291.4% |
#8 | Flower | 41.4% |
#9 | Edibles | 93.5% |
#10 | Pre-Rolls | 155.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against 1964 Supply Co using competitive landscape rank coverage, proximity, and momentum.