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Data Snapshot for Mar 20, 2026
Overview
Embrace flower power with these hella potent smokables in a totally unique format. Evenly infused with THC distillate and those juicy RAD flavors you love.
RAD's staggering 59.1% YoY decline raises concerns about its market viability amid shifting consumer preferences. With a mid-tier price strategy, the brand's revenue drop contrasts sharply with unit volume, which fell only 12%. This discrepancy suggests significant pricing pressures are at play.
Categories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 3
Top States
Rad Top StatesFeb 2026
Top states where Rad is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$12.72
YoY Sales Trend
59.1%
2Y Sales Trend
86.3%
Vapes dominate at 55.7% but are down 59.1% YoY, while Concentrates follow at 39.4% with a steep 60.5% decline. Pre-Rolls, Flower, and Edibles also show significant drops, highlighting a broad category contraction.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 55.7% | $22.95 | 59.1% |
| Concentrates | 39.4% | $10.44 | 60.5% |
| Pre-Rolls | 3.9% | $11.14 | 35.8% |
RAD's strongest foothold is in Ontario, which accounts for 62.6% of its sales, followed by Alberta at 17.2% and British Columbia at 16.1%. The brand is active across 10 states, showcasing a diverse geographic presence.
| State | Concentrates | Pre-Roll | Vapes |
|---|---|---|---|
| 25 | ⊖ | ⊖ | |
| 13 | ⊖ | ⊖ | |
| ⊖ | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | N/A |
#2 | Pre-Rolls | N/A |
#3 | Pre-Rolls | N/A |
#4 | Vapes | 20.2% |
#5 | Vapes | 17.3% |
#6 | Pre-Rolls | 23.8% |
#7 | Vapes | 372.8% |
#8 | Vapes | 12.3% |
#9 | Flower | 888.6% |
#10 | Vapes | 25.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Rad using competitive landscape rank coverage, proximity, and momentum.