Versus

Top states where Versus is active based on indexed sales coverage.

ONOntario

($1-2.5M)

BCBritish Columbia

($1-2.5M)

ABAlberta

($250-500K)

SKSaskatchewan

($250-500K)

MBManitoba

(<$250K)

Trend narrative unavailable.

Vapes surged +46.5% YoY to become the largest segment at 36.8%, overtaking Flower which collapsed -26.0% YoY to 36.3%. VERSUS is rapidly pivoting away from Flower-heavy roots, with every non-Vape category contracting double digits.

Category	Sales Share	Avg Price	YoY
Vapes	37.3%	$21.93	46.5%
Flower	36.8%	$29.76	26.0%
Pre-Rolls	13.6%	$16.42	11.8%
Edibles	9.9%	$6.44	13.1%
Concentrates	2.3%	$22.59	36.3%

VERSUS concentrates heavily in Ontario at 52.9% of sales, with British Columbia at 26.8% and Alberta at 10.4%. Active across six Canadian provinces, but nearly 80% of revenue flows from just two markets—a top cannabis brand in Ontario with thin national depth.

State	Concentrates	Edibles	Flower	Pre-Roll	Vapes
Saskatchewan	10	11	6	2	7
Manitoba	14	8	8	24	11
British Columbia	10	21	12	25	5
Alberta	18	10	17	33	14
Ontario	⊖	9	22	⊖	7

#7 in Vapes, up five spots from #12 a year ago—VERSUS gained ground on every ranked peer including DAVINCI at #1 and BACK FORTY at #2. Still six spots behind category leader DAVINCI, but closing faster than any competitor in the top ten.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Bubba Kush 1000 Mg Vapes Vapes (unspecified)	Vapes	N/A
#2 Grease Monkey 0.50 Gram Pre Rolls Single 1 Pack	Pre-Rolls	N/A
#3 Durban Punch 1 Each Flower Flower (unspecified)	Flower	N/A
#4 Durban Punch 0.50 Gram Pre Rolls Single 1 Pack	Pre-Rolls	N/A
#5 Purple Afghani 1 Each Flower	Flower	N/A
#6 Neon Rush 1000 Mg Vapes Cartridges	Vapes	17.9%
#7 Paradise Punch 1000 Mg Vapes Cartridges	Vapes	27.3%
#8 Orange Sherbert 1000 Mg Vapes Disposables	Vapes	21.6%
#9 Purple Afghani 1.50 Gram Pre Rolls Multipack 3 Pack	Pre-Rolls	75.9%
#10 Purple Afghani 1200 Mg Vapes Cartridges	Vapes	511.2%

Peer brands benchmarked against Versus using competitive landscape rank coverage, proximity, and momentum.

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