Higgs

Top states where Higgs is active based on indexed sales coverage.

NYNew York

(<$250K)

NLNewfoundland and Labrador

(<$250K)

ILIllinois

(<$250K)

MIMichigan

(<$250K)

NJNew Jersey

(<$250K)

CACalifornia

(<$250K)

ONOntario

(<$250K)

Trend narrative unavailable.

24-Month Trend

Pre-Rolls dominate at 63.7% of sales, though down 5.2% YoY. Vapes make up 31.5% but have decreased by 19.5%, while Flower has suffered a steep 54.1% drop. Accessories, however, have skyrocketed by 666.0% YoY, indicating a shift in consumer interest.

Category	Sales Share	Avg Price	YoY
Pre-Rolls	63.7%	$34.55	5.2%
Vapes	31.5%	$32.37	19.5%
Flower	4.8%	$37.09	54.1%

HIGGS is primarily focused in New York (56.0%) and Newfoundland and Labrador (35.8%), with a presence across 7 states. This geographic concentration highlights the brand's reliance on these markets for its sales.

State	Flower	Pre-Roll	Vapes
Newfoundland And Labrador	18	⊖	5
Ontario	⊖	⊖	⊖
California	⊖	⊖	⊖

Currently ranked #44, HIGGS faces tough competition in the Pre-Roll category. It has improved its rank from #90 to #44 over the past year, trailing behind RUBY FARMS, DANK BY DEFINITION, and JEETER, who dominate the market.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Lucid Dream 500 Mg Vapes Disposables	Vapes	6.9%
#2 Durban 3 Gram Pre Rolls Multipack 10 Pack	Pre-Rolls	30.0%
#3 Pound Cake 3 Gram Pre Rolls Multipack 10 Pack	Pre-Rolls	7.7%
#4 Trainwreck 3 Gram Pre Rolls Multipack 10 Pack	Pre-Rolls	17.4%
#5 Blueberry Chemdawg 3.50 Gram Flower	Flower	3.6%
#6 Super Starfruit 3 Gram Pre Rolls Multipack 10 Pack	Pre-Rolls	538.3%
#7 G13 Skunk 3 Gram Pre Rolls Multipack 10 Pack	Pre-Rolls	399.1%
#8 Log Cabin Og 3 Gram Pre Rolls Multipack 10 Pack	Pre-Rolls	50.4%
#9 Glitter Bomb 3 Gram Pre Rolls Pre Rolls (unspecified)	Pre-Rolls	38.5%

Peer brands benchmarked against Higgs using competitive landscape rank coverage, proximity, and momentum.

Anthem

Jetpack

Ruby Farms

Dank By Definition