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Brand Explorer/Crooked Dory

Crooked Dory

Data Snapshot for Mar 19, 2026

Overview

CROOKED DORY's sales fell 40.3% YoY, revealing significant pricing challenges. With a 20.4% decline over the last three months, the brand's mid-tier position faces increasing pressure in a competitive market.

Categories

FlowerPre-RollsVapesConcentratesOralEdiblesAccessories
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 6

Top States

Crooked Dory Top StatesFeb 2026

Top states where Crooked Dory is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Crooked Dory market trend chart

Average Price

$17.99

YoY Sales Trend

40.3%

2Y Sales Trend

43.3%

Flower dominates at 53.4% of sales but is down 51.6% YoY. Pre-Rolls surged by 45.2% YoY, marking them as the fastest-growing category, while Vapes struggled significantly at -54.1% YoY.

CategorySales ShareAvg PriceYoY
Flower53.6%$23.1551.6%
Pre-Rolls25.6%$13.2245.2%
Vapes10.1%$22.0454.1%
Concentrates8.0%$17.6440.8%
Oral1.9%$17.0147.0%

CROOKED DORY's strongest market is Newfoundland and Labrador, accounting for 71.9% of sales. The brand is also present in Ontario and Manitoba, with a significant geographic concentration across 6 states.

StateConcentratesFlowerOralPre-RollVapes
82357
728⊖⊖9
72125⊖39
⊖46⊖⊖⊖
⊖⊖⊖⊖⊖

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Market Position

Competitive LandscapeFeb 2026

CROOKED DORY ranks #2 in Flower, closing in on #1 BOOTY. This marks a substantial improvement from #10 a year ago, but competition remains fierce with RITUAL GREEN and SHRED also in the mix.

Flower in Newfoundland and Labrador Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Crooked Dory: 5Crooked Dory: 2Booty: 4Booty: 1Ritual Green: 7Ritual Green: 33rd Coast Genetics: 153rd Coast Genetics: 8Shred: 11Shred: 4

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Lemonatti 14 Gram Pre Rolls Single 28 Pack
Lemonatti 14 Gram Pre Rolls Single 28 Pack
Pre-RollsN/A
#2
Kush Cake 8 Gram Pre Rolls Multipack 4 Pack
Kush Cake 8 Gram Pre Rolls Multipack 4 Pack
Pre-RollsN/A
#3
Terple 7 Gram Pre Rolls Multipack 14 Pack
Terple 7 Gram Pre Rolls Multipack 14 Pack
Pre-RollsN/A
#4
Super Skunk 3.50 Gram Flower
Super Skunk 3.50 Gram Flower
FlowerN/A
#5
Ice Cream Cake 1 Gram Pre Rolls Multipack 2 Pack
Ice Cream Cake 1 Gram Pre Rolls Multipack 2 Pack
Pre-RollsN/A
#6
Emerald Jack 28 Gram Flower
Emerald Jack 28 Gram Flower
Flower88.1%
#7
Emerald Jack 15 Gram Flower
Emerald Jack 15 Gram Flower
Flower196.6%
#8
Sunset Sherbert 15 Gram Flower
Sunset Sherbert 15 Gram Flower
Flower180.9%
#9
Tangerine Dream 1000 Mg Vapes Cartridges
Tangerine Dream 1000 Mg Vapes Cartridges
Vapes1380.3%
#10
Tangilope 1000 Mg Vapes Cartridges
Tangilope 1000 Mg Vapes Cartridges
Vapes1231.8%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Crooked Dory using competitive landscape rank coverage, proximity, and momentum.