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Data Snapshot for Mar 20, 2026
Overview
MTL Cannabis has been clear from the start about wanting to be the brand that helps define modern street cannabis culture. To make this transformation from old school to new school, and help shift sentiment towards cannabis as a legal product, we are creating a journey that’s bui...
YoY sales dropped 36.3%, yet MTL CANNABIS improved its rank from #22 to #20 in Ontario. Despite a 13.3% decline over the last three months, this mid-tier brand's strategic efforts appear to be gaining traction in a tough market.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 5
Top States
Mtl Cannabis Top StatesFeb 2026
Top states where Mtl Cannabis is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$22.32
YoY Sales Trend
36.3%
2Y Sales Trend
48.6%
Flower leads at 55.1% of sales, down 33.8% YoY. Pre-Rolls account for 36.7%, falling 40.1% YoY, while Vapes show a surprising rise of 31.7% YoY, marking the fastest growth in the category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 55.4% | $28.59 | 33.8% |
| Pre-Rolls | 36.8% | $16.29 | 40.1% |
| Concentrates | 7.8% | $26.85 | 21.1% |
MTL CANNABIS is most prominent in Ontario, British Columbia, and Saskatchewan, collectively driving significant sales across its footprint. The brand operates in 7 states, with Ontario contributing 74.2% of total sales.
| State | Concentrates | Flower | Pre-Roll |
|---|---|---|---|
| 27 | 23 | 22 | |
| ⊖ | 4 | 18 | |
| 16 | 31 | 42 | |
| ⊖ | ⊖ | 8 | |
| ⊖ | 45 | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
MTL CANNABIS ranks #20 in the Flower category, trailing behind leaders CALI SLIMZ, SUPERNOVA, and SMOKES. Despite a challenging landscape, the brand's rank improved from #22 to #20, highlighting competitive resilience.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | N/A |
#2 | Flower | N/A |
#3 | Pre-Rolls | N/A |
#4 | Vapes | N/A |
#5 | Flower | N/A |
#6 | Pre-Rolls | 999.6% |
#7 | Flower | 17.7% |
#8 | Pre-Rolls | 35.7% |
#9 | Flower | 35.9% |
#10 | Pre-Rolls | 58.2% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Mtl Cannabis using competitive landscape rank coverage, proximity, and momentum.