Brand Explorer/Hawaii Market

Hawaii Cannabis Sales

Feb 2026

Overview

Flower sales fell 12.2% year over year in Hawaii, yet the category still commands 36% of the market as vapes surge to within four points of overtaking it. This small-tier island market sits at just 26 dispensaries with zero store growth over the past year, meaning the shifting category dynamics are driven entirely by changing consumer preferences rather than retail expansion. Overall sales dipped 2.6% year over year and have contracted 19.1% over two years, while average prices edged down less than one percent. NOA BOTANICALS remains a notable presence in the market. Vapes grew 20.8% to claim 32.3% share, edibles added modest gains at 13.4%, and pre-rolls dropped 20.7% to just 8.3% of the mix. Hawaii legalized medicinal marijuana in 2000 and licensed its first dispensary sales in 2017. Adult-use cannabis remains unavailable, limiting the...

  • Top Brand: Noa Botanicals
  • Category Breakout: 34.3%
  • Top Category: Flower (34%)

Benchmarking

Market ComparisonFeb 2026

Hawaii's two-year sales decline of 19.1% places it among the weakest performers in the medical-only tier, with a static dispensary count of 26 offering no growth catalyst. The market's contraction contrasts sharply with mainland peers that have expanded licensing or added adult-use programs, leaving Hawaii increasingly isolated as a shrinking medical-only system.

Trend unavailable for this period
StateSalesYoY
South Dakota$5-10M0.9%
Delaware$5-10M146.5%
Hawaii$2.5-5M2.6%
North Dakota$1-2.5M10.1%
Iowa$1-2.5M3.8%

Category View

Category PerformanceFeb 2026

Vapes are the standout story in Hawaii, climbing 20.8% year over year to reach 32.3% share and closing fast on flower, which fell 12.2% to 36% of the mix. Pre-rolls suffered the steepest decline at negative 20.7%, dropping to just 8.3% share, while edibles posted a modest 4% gain to hold 13.4%. Concentrates slipped 6.6% at roughly 10% share. NOA BOTANICALS is a key brand operating within this tightly concentrated market where consumer spending is visibly migrating from combustible formats toward vaporized and ingestible products.

CategorySalesAvg PriceYoY
#1Flower$.5M-1M$65.3912.2%
#2Vapes$.5M-1M$55.7220.8%
#3Edibles$250-500K$24.854.0%
#4Concentrates<$250K$45.916.6%
#5Pre-Rolls<$250K$31.4320.7%
#6Oral<$250K$37.4919.4%
#7Accessories<$250K$17.8412.3%
#8Topicals<$250K$38.516.0%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Hawaii, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Hawaii, based on the latest state-category product snapshot.

Hawaii icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Pakalolo 28 Gram Flower Buds
Pakalolo 28 Gram Flower Buds
Pakalolo#1#1#1
Pakalolo 3.50 Gram Flower Buds
Pakalolo 3.50 Gram Flower Buds
Pakalolo#2#2#2
Ice Cream Cake 28 Gram Flower Buds
Ice Cream Cake 28 Gram Flower Buds
Pakalolo#3#4#4
Kimbo Kush 28 Gram Flower Buds
Kimbo Kush 28 Gram Flower Buds
Pakalolo#4#31#3
Cuban Linx 28 Gram Flower Buds
Cuban Linx 28 Gram Flower Buds
Pakalolo#5N/A#10
Hawaii icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Zoda 500 Mg Vapes Cartridges Live Resin
Zoda 500 Mg Vapes Cartridges Live Resin
Big Island Grown#1#1#3
Puna Alien Fuel 1000 Mg Vapes Cartridges Distillate Plus
Puna Alien Fuel 1000 Mg Vapes Cartridges Distillate Plus
Noa Botanicals#2#4#68
Tropical 1000 Mg Vapes Cartridges Distillate Plus
Tropical 1000 Mg Vapes Cartridges Distillate Plus
Noa Botanicals#3#3#6
Grapefruitz 500 Mg Vapes Cartridges Live Resin
Grapefruitz 500 Mg Vapes Cartridges Live Resin
Big Island Grown#4#26#42
Farmer's Daughter 1000 Mg Vapes Cartridges Distillate Plus
Farmer's Daughter 1000 Mg Vapes Cartridges Distillate Plus
Noa Botanicals#5#37N/A
Hawaii icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Pina Colada 10 Mg Edibles Soft Candy Gummies 10 Pack
Pina Colada 10 Mg Edibles Soft Candy Gummies 10 Pack
Noa Botanicals#1#27#23
Pineapple 5 Mg Edibles Soft Candy Gummies 10 Pack
Pineapple 5 Mg Edibles Soft Candy Gummies 10 Pack
Noa Botanicals#2#2#1
Pineapple 100 Mg Edibles Soft Candy Gummies 10 Pack
Pineapple 100 Mg Edibles Soft Candy Gummies 10 Pack
Big Island Grown#3N/A#13
Calamansi 100 Mg Edibles Soft Candy Gummies 10 Pack
Calamansi 100 Mg Edibles Soft Candy Gummies 10 Pack
Big Island Grown#4#18N/A
Watermelon 100 Mg Edibles Soft Candy Gummies 10 Pack
Watermelon 100 Mg Edibles Soft Candy Gummies 10 Pack
Noa Botanicals#5N/A#38
Hawaii icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Feco Oil Syringe Feco Oil Syringe
Maui Grown#1#1#3
Super Lemon Tree Terp Diamonds
Maui Grown#2#4#2
Kosher Wine Rick Simpson Oil (rso)
Kosher Wine Rick Simpson Oil (rso)
Cure Oahu#3#2#5
Huckleberry Diesel Terp Diamonds
Maui Grown#4#3#1
Northern Lights #1 Terp Diamonds
Maui Grown#5#5#4
Hawaii icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026N/A
Pakalolo 3 Gram Pre Rolls Multipack 3 Pack
Pakalolo 3 Gram Pre Rolls Multipack 3 Pack
Pakalolo#1#9N/A
Pakalolo 5 Gram Pre Rolls Multipack 5 Pack
Pakalolo 5 Gram Pre Rolls Multipack 5 Pack
Pakalolo#2#38N/A
Mandarin Cookies 3.50 Gram Pre Rolls Multipack 10 Pack
Mandarin Cookies 3.50 Gram Pre Rolls Multipack 10 Pack
Noa Botanicals#3N/AN/A
Pakalolo 1 Gram Pre Rolls Single 1 Pack
Pakalolo 1 Gram Pre Rolls Single 1 Pack
Pakalolo#4#44N/A
Lemon Cheesecake 2.50 Gram Pre Rolls Multipack 5 Pack
Lemon Cheesecake 2.50 Gram Pre Rolls Multipack 5 Pack
Cure Oahu#5N/AN/A
Hawaii icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Mint 10 Mg Oral Tablet Tablet 20 Pack
Mint 10 Mg Oral Tablet Tablet 20 Pack
Noa Botanicals#1#1#1
Mint 10 Mg Oral Tablet Tablet 20 Pack
Mint 10 Mg Oral Tablet Tablet 20 Pack
Noa Botanicals#2#3#2
Mushroom 100 Mg Oral Capsule Capsule 10 Pack
Mushroom 100 Mg Oral Capsule Capsule 10 Pack
Big Island Grown#3#2#11
Slow Wave [30 Ml] Sleep Tincture
Slow Wave [30 Ml] Sleep Tincture
Maui Grown#4#4#4
Thc [30 Ml] (240mg) Tincture
Thc [30 Ml] (240mg) Tincture
Maui Grown#5#5#6
Hawaii icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Big Island Grown#1#1#1
1 Each Accessories Clothing Shirts
1 Each Accessories Clothing Shirts
Noa Botanicals#2#2#2
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Clearly Cannabis#3#5#8
Black Bar Pro Concealable 510 Battery
Black Bar Pro Concealable 510 Battery
Rokin Vapes#4#4#3
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Maui Grown#5#8#10
Hawaii icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Topicals Balms & Oils 2mgthc 16mgcbd
1 Each Topicals Balms & Oils 2mgthc 16mgcbd
Noa Botanicals#1#2#2
1 Each Topicals Lotion 2mgthc 16mgcbd
1 Each Topicals Lotion 2mgthc 16mgcbd
Noa Botanicals#2#4#1
1 Each Topicals Lotion 12mgthc 7mgcbd
1 Each Topicals Lotion 12mgthc 7mgcbd
Big Island Grown#3#1#15
1 Each Topicals Balms & Oils
1 Each Topicals Balms & Oils
Cure Oahu#4#13N/A
1 Each Topicals Topicals (unspecified) 1mgthc
1 Each Topicals Topicals (unspecified) 1mgthc
Noa Botanicals#5#3#5

Get More Hawaii Cannabis Market Data

Get full buyer and category intelligence for this market.