Accessories
Feb 2026Top Accessories brands in Hawaii: Big Island Grown, Noa Botanicals, Rokin Vapes.
Feb 2026
Flower sales fell 12.2% year over year in Hawaii, yet the category still commands 36% of the market as vapes surge to within four points of overtaking it. This small-tier island market sits at just 26 dispensaries with zero store growth over the past year, meaning the shifting category dynamics are driven entirely by changing consumer preferences rather than retail expansion. Overall sales dipped 2.6% year over year and have contracted 19.1% over two years, while average prices edged down less than one percent. NOA BOTANICALS remains a notable presence in the market. Vapes grew 20.8% to claim 32.3% share, edibles added modest gains at 13.4%, and pre-rolls dropped 20.7% to just 8.3% of the mix. Hawaii legalized medicinal marijuana in 2000 and licensed its first dispensary sales in 2017. Adult-use cannabis remains unavailable, limiting the...
Benchmarking
Hawaii's two-year sales decline of 19.1% places it among the weakest performers in the medical-only tier, with a static dispensary count of 26 offering no growth catalyst. The market's contraction contrasts sharply with mainland peers that have expanded licensing or added adult-use programs, leaving Hawaii increasingly isolated as a shrinking medical-only system.
| State | Sales | YoY |
|---|---|---|
| South Dakota | $5-10M | 0.9% |
| Delaware | $5-10M | 146.5% |
| Hawaii | $2.5-5M | 2.6% |
| North Dakota | $1-2.5M | 10.1% |
| Iowa | $1-2.5M | 3.8% |
Category View
Vapes are the standout story in Hawaii, climbing 20.8% year over year to reach 32.3% share and closing fast on flower, which fell 12.2% to 36% of the mix. Pre-rolls suffered the steepest decline at negative 20.7%, dropping to just 8.3% share, while edibles posted a modest 4% gain to hold 13.4%. Concentrates slipped 6.6% at roughly 10% share. NOA BOTANICALS is a key brand operating within this tightly concentrated market where consumer spending is visibly migrating from combustible formats toward vaporized and ingestible products.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1Flower | $.5M-1M | $65.39 | 12.2% |
| #2Vapes | $.5M-1M | $55.72 | 20.8% |
| #3Edibles | $250-500K | $24.85 | 4.0% |
| #4Concentrates | <$250K | $45.91 | 6.6% |
| #5Pre-Rolls | <$250K | $31.43 | 20.7% |
| #6Oral | <$250K | $37.49 | 19.4% |
| #7Accessories | <$250K | $17.84 | 12.3% |
| #8Topicals | <$250K | $38.51 | 6.0% |
Top Brands
Category leaders show which brands are currently strongest by segment in Hawaii, with 1-month rank movement when available.
Top Accessories brands in Hawaii: Big Island Grown, Noa Botanicals, Rokin Vapes.
Top Concentrates brands in Hawaii: Big Island Grown, Noa Botanicals, Maui Grown.
Top Edibles brands in Hawaii: Noa Botanicals, Big Island Grown, Cure Oahu.
Top Flower brands in Hawaii: Pakalolo, Cure Oahu, Noa Botanicals.
Top Oral brands in Hawaii: Noa Botanicals, Maui Grown, Big Island Grown.
Top Pre-Rolls brands in Hawaii: Pakalolo, Noa Botanicals, Big.
Top Topicals brands in Hawaii: Noa Botanicals, Big Island Grown, Maui Grown.
Top Vapes brands in Hawaii: Noa Botanicals, Big Island Grown, Cure Oahu.
Product Leaders
Top ranked products by category for Hawaii, based on the latest state-category product snapshot.
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Big Island Grown | #1 | #1 | #3 | |
| Noa Botanicals | #2 | #4 | #68 | |
| Noa Botanicals | #3 | #3 | #6 | |
| Big Island Grown | #4 | #26 | #42 | |
| Noa Botanicals | #5 | #37 | N/A |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Noa Botanicals | #1 | #27 | #23 | |
| Noa Botanicals | #2 | #2 | #1 | |
| Big Island Grown | #3 | N/A | #13 | |
| Big Island Grown | #4 | #18 | N/A | |
| Noa Botanicals | #5 | N/A | #38 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
Feco Oil Syringe Feco Oil Syringe | Maui Grown | #1 | #1 | #3 |
Super Lemon Tree Terp Diamonds | Maui Grown | #2 | #4 | #2 |
| Cure Oahu | #3 | #2 | #5 | |
Huckleberry Diesel Terp Diamonds | Maui Grown | #4 | #3 | #1 |
Northern Lights #1 Terp Diamonds | Maui Grown | #5 | #5 | #4 |
| Product | Brand | Feb 2026 | Jan 2026 | N/A |
|---|---|---|---|---|
| Pakalolo | #1 | #9 | N/A | |
| Pakalolo | #2 | #38 | N/A | |
| Noa Botanicals | #3 | N/A | N/A | |
| Pakalolo | #4 | #44 | N/A | |
| Cure Oahu | #5 | N/A | N/A |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Noa Botanicals | #1 | #1 | #1 | |
| Noa Botanicals | #2 | #3 | #2 | |
| Big Island Grown | #3 | #2 | #11 | |
| Maui Grown | #4 | #4 | #4 | |
| Maui Grown | #5 | #5 | #6 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Big Island Grown | #1 | #1 | #1 | |
| Noa Botanicals | #2 | #2 | #2 | |
| Clearly Cannabis | #3 | #5 | #8 | |
| Rokin Vapes | #4 | #4 | #3 | |
| Maui Grown | #5 | #8 | #10 |
| Product | Brand | Feb 2026 | Jan 2026 | Dec 2025 |
|---|---|---|---|---|
| Noa Botanicals | #1 | #2 | #2 | |
| Noa Botanicals | #2 | #4 | #1 | |
| Big Island Grown | #3 | #1 | #15 | |
| Cure Oahu | #4 | #13 | N/A | |
| Noa Botanicals | #5 | #3 | #5 |
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