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Data Snapshot for Mar 20, 2026
Overview
MAUI GROWN's revenue has plunged 14.5% YoY, reflecting challenges in the premium segment. A decline in sales by 2.4% over the past three months highlights the shifting dynamics within the brand's offerings.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Top States
Maui Grown Top StatesFeb 2026
Top states where Maui Grown is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$45.4
YoY Sales Trend
14.5%
2Y Sales Trend
30.4%
Vapes remain the strongest category at 47.5%, growing 7.7% YoY. In contrast, Edibles are surging at 127.4% YoY, while Concentrates are struggling with a 65.2% decline, emphasizing a significant market shift.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 47.5% | $64.45 | 7.7% |
| Flower | 14.1% | $75.76 | 41.0% |
| Edibles | 14.0% | $23.91 | 127.4% |
| Oral | 9.7% | $47.62 | 41.9% |
| Concentrates | 7.5% | $57.05 | 65.2% |
| Pre-Rolls | 5.3% | $16.51 | 82.7% |
MAUI GROWN dominates the Hawaiian market, holding 100% of sales. With a concentrated footprint, it stands as a key player among cannabis brands in Hawaii.
| State | Concentrates | Edibles | Flower | Oral | Pre-Roll | Vapes |
|---|---|---|---|---|---|---|
| 3 | 4 | 5 | 2 | 6 | 4 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #4 in Vapes, MAUI GROWN is trailing behind NOA BOTANICALS (#1), BIG ISLAND GROWN (#2), and CURE OAHU (#3). The brand's rank slipped from #3 to #4 over the past year, intensifying competitive pressure.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 68.1% |
#2 | Vapes | 50.6% |
#3 | Vapes | 39.7% |
#4 | Vapes | 611.0% |
#5 | Vapes | 117.2% |
#6 | Vapes | 626.8% |
#7 | Vapes | 171.7% |
#8 | Edibles | 320.2% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Maui Grown using competitive landscape rank coverage, proximity, and momentum.