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Data Snapshot for Mar 20, 2026
Overview
In 2020, father-son duo, Scott and Max Walters created the “Big Concentrates Co.” with John Fowler in Creemore, Ontario to craft hash at their lab alongside a close-knit group of friends. Their initial products, among the first solventless hash offerings in the legal market secu...
YoY growth at -21.2% reveals challenges for BIG, yet a remarkable 88.8% surge over the last three months signals potential recovery. Positioned in the premium tier, the brand is regaining traction in a competitive market.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 2
Top States
Big Top StatesFeb 2026
Top states where Big is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$42.01
YoY Sales Trend
21.2%
2Y Sales Trend
59.9%
Flower leads with 39.1% share, despite a 19.4% decline YoY. Vapes hold 21.5% while Concentrates are at 17.7%, reflecting significant challenges across categories.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 39.1% | $52.74 | 19.4% |
| Vapes | 21.5% | $51.57 | 14.6% |
| Concentrates | 17.7% | $34.48 | 35.9% |
| Pre-Rolls | 15.1% | $32.9 | 23.2% |
| Edibles | 6.3% | $39.23 | N/A |
Hawaii is the stronghold for BIG, with Ontario and South Dakota also contributing to its reach. The brand operates across 11 states, indicating a broad geographic footprint.
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Market Position
Competitive LandscapeFeb 2026
#4 in Flower, up from #6—closing in on competitors like PAKALOLO and CURE OAHU. The brand is gaining ground, with recent rank improvements reflecting increased market engagement.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | 154.9% |
#2 | Flower | 838.2% |
#3 | Vapes | 485.6% |
#4 | Flower | 853.8% |
#5 | Flower | 78.2% |
#6 | Vapes | 1225.8% |
#7 | Vapes | 705.5% |
#8 | Vapes | 665.8% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Big using competitive landscape rank coverage, proximity, and momentum.