Brand Explorer/Washington Market

Washington Cannabis Sales

Feb 2026

Overview

Washington ranks among the lowest-priced cannabis markets in the nation, and prices continued falling another 2% year over year through February 2026. That persistent downward pressure on pricing has dragged overall sales down 2.3% even as unit movement held nearly flat, a pattern consistent with a mature market where consumers benefit from deep competition among 465 licensed dispensaries. The retail footprint itself contracted 1.7% over the past year, trimming storefronts in a small-tier market that has shed 3.4% in sales over the past two years. Concentrates posted the steepest category decline at 10.4%, while vapes and edibles proved more resilient. Washington legalized medicinal marijuana in 1998 and recreational cannabis in 2012, with licensed retail sales launching in 2014.

  • Top Brand: Phat Panda
  • Category Breakout: 31.3%
  • Top Category: Vapes (31%)

Benchmarking

Market ComparisonFeb 2026

Washington's two-year sales decline of 3.4% stands out among early-legalization peers, where maturity has generally meant stabilization rather than continued erosion. The state's 465 dispensaries are competing in one of the cheapest markets nationally, and the shrinking store count suggests consolidation pressure is mounting as operators contend with razor-thin margins.

24-Month Trend

Washington market trend chart
StateSalesYoY
Arizona$90-100M12.0%
Pennsylvania$80-90M0.1%
Washington$80-90M2.3%
Oregon$60-70M5.8%
Nevada$50-60M4.8%

Category View

Category PerformanceFeb 2026

Concentrates suffered the sharpest pullback at 10.4% year over year, dropping to an 8.5% share of the market, while the top four categories proved far more stable. Vapes lead at 32% of sales with only a 1.1% dip, followed by flower at 27% and pre-rolls at 17.4%, both declining modestly. Edibles held the steadiest course, slipping just 0.7% to claim 15% of the mix. PHAT PANDA remains a top brand across the state, anchoring shelf space in a market where price leadership leaves little room for premium positioning.

CategorySalesAvg PriceYoY
#1Vapes$25-35M$14.751.1%
#2Flower$25-35M$17.832.7%
#3Pre-Rolls$10-15M$6.391.4%
#4Edibles$10-15M$9.740.7%
#5Concentrates$5-10M$9.6610.4%
#6Topicals$.5M-1M$15.980.3%
#7Accessories$.5M-1M$6.198.0%
#8Oral$250-500K$12.4816.3%
#9Cbd<$250K$18.9740.9%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Washington, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Washington, based on the latest state-category product snapshot.

Washington icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Snicklefritz 1000 Mg Vapes Cartridges Distillate Plus
Snicklefritz 1000 Mg Vapes Cartridges Distillate Plus
Snickle Fritz#1#1#1
Rainbow Cloud [1000mg] Super Fog Twisted Liquid Diamond Jefé Disposable
Rainbow Cloud [1000mg] Super Fog Twisted Liquid Diamond Jefé Disposable
Mfused#2#2#2
Baja Blazed [1000mg] Super Fog Twisted Liquid Diamond Jefé Disposable
Baja Blazed [1000mg] Super Fog Twisted Liquid Diamond Jefé Disposable
Mfused#3#7#5
Wild Watermelon [1000mg] Super Fog Twisted Liquid Diamond Jefé Disposable
Wild Watermelon [1000mg] Super Fog Twisted Liquid Diamond Jefé Disposable
Mfused#4#5#15
Baja Blazed Super Fog Twisted Liquid Diamond Tank
Baja Blazed Super Fog Twisted Liquid Diamond Tank
Mfused#5#4#4
Washington icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Firecracker 1 Gram Pre Rolls Single 1 Pack
Firecracker 1 Gram Pre Rolls Single 1 Pack
Phat Panda#1#1#1
Pink Zaza 5 Gram Pre Rolls Multipack 5 Pack
Pink Zaza 5 Gram Pre Rolls Multipack 5 Pack
Ooowee#2#7#6
Facelock 5 Gram Pre Rolls Multipack 5 Pack
Facelock 5 Gram Pre Rolls Multipack 5 Pack
Ooowee#3#12#13
Bomb Popz [.75g] Juicy Stickz
Bomb Popz [.75g] Juicy Stickz
Hellavated#4#10#12
Blueberry Dream [.75g] Juicy Stickz
Blueberry Dream [.75g] Juicy Stickz
Hellavated#5#5#7
Washington icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Boysenberry 1:1:1 Cbd:cbn + Indica Enhanced Gummies | 100mg
Wyld#1#1#1
Elderberry 2:1 Cbn + Indica Enhanced Gummies | 100mg:50mg
Elderberry 2:1 Cbn + Indica Enhanced Gummies | 100mg:50mg
Wyld#2#2#2
Pineapple Single Strain Hash Rosin Gummies | Uplifting | 100mg
Pineapple Single Strain Hash Rosin Gummies | Uplifting | 100mg
Good Tide#3#3#3
Pear 1:1 Cbg + Hybrid Enhanced Gummies | 100mg
Pear 1:1 Cbg + Hybrid Enhanced Gummies | 100mg
Wyld#4#4#4
Sour Apple Sativa Enhanced Gummies | 100mg
Sour Apple Sativa Enhanced Gummies | 100mg
Wyld#5#10#5
Washington icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Maximum Strength [3.4oz] (1300mg Cbd/1500mg Thc/100mg Cbn/100mg Cbg) Dragon Roll Up
Maximum Strength [3.4oz] (1300mg Cbd/1500mg Thc/100mg Cbn/100mg Cbg) Dragon Roll Up
Ceres#1#1#1
1:1 Dragon Balm Xtra [3.4oz] (1000mg Cbd/1150mg Thc/75mg Cbn/75 Cbg) Roll Up Deep Tissue Relief
1:1 Dragon Balm Xtra [3.4oz] (1000mg Cbd/1150mg Thc/75mg Cbn/75 Cbg) Roll Up Deep Tissue Relief
Ceres#2#3#2
1 Each Topicals Balms & Oils
1 Each Topicals Balms & Oils
Ceres#3#2#3
1 Each Topicals Balms & Oils 1150mgthc 1000mgcbd
1 Each Topicals Balms & Oils 1150mgthc 1000mgcbd
Ceres#4#7#7
Maximum Strength [3.4oz] (1300mg Cbd/1500mg Thc/100mg Cbn/100mg Cbg) Dragon Lotion
Maximum Strength [3.4oz] (1300mg Cbd/1500mg Thc/100mg Cbn/100mg Cbg) Dragon Lotion
Ceres#5#5#4
Washington icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Mfused#1#1#1
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Raw Papers#2#2#2
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#3#3#3
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Lookah#4#6#4
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Ooowee#5#5#5

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