Brand Explorer/New Brunswick Market

New Brunswick Cannabis Sales

Feb 2026

Overview

New Brunswick's cannabis sales fell 10.5% year-over-year as of February 2026, yet the market still sits roughly 20.6% above where it was two years ago, a gap that points to a sharp run-up followed by a pullback rather than structural decline. Prices have actually climbed 7.8% year-over-year even as volume softens, an unusual pairing in Canadian provincial markets where discounting tends to dominate downturns. The store count has held flat at 29 dispensaries, making New Brunswick one of the most tightly controlled retail footprints in the country relative to population. Cannabis NB, the provincial Crown corporation, operates all retail locations, giving the province a public-monopoly model that limits private-sector competition. Spinach remains the leading brand in this small-tier market. New Brunswick legalized recreational cannabis...

  • Top Brand: Spinach
  • Category Breakout: 32.3%
  • Top Category: Pre-Rolls (32%)

Benchmarking

Market ComparisonFeb 2026

Among Canada's smaller provincial markets, New Brunswick stands out for its frozen retail footprint: 29 government-run dispensaries with zero year-over-year store growth, a direct consequence of its Crown corporation model. Despite the 10.5% annual sales decline, the two-year trajectory remains positive at 20.6%, and rising prices suggest the province is not chasing volume through discounting the way privately operated markets often do.

24-Month Trend

New Brunswick market trend chart
StateSalesYoY
Alberta$35-50M12.6%
Manitoba$5-10M3.7%
Newfoundland and Labrador$5-10M3.0%
Saskatchewan$5-10M24.1%
New Brunswick$1-2.5M10.5%

Category View

Category PerformanceFeb 2026

Edibles took the hardest hit in New Brunswick, dropping 36.5% year-over-year and now accounting for just 7.5% of sales. Pre-Rolls have overtaken Flower as the top category at 33.2% share, though both are contracting, with Flower down 12.7% and Pre-Rolls off 4.0%. Vapes proved the most resilient major category, slipping only 1.2% while holding 23.4% of the mix. Spinach leads across several of these segments, benefiting from broad provincial shelf placement in the government-run retail network.

CategorySalesAvg PriceYoY
#1Pre-Rolls$.5M-1M$26.814.0%
#2Flower$250-500K$58.412.7%
#3Vapes$250-500K$58.21.2%
#4Edibles<$250K$7.8536.5%
#5Concentrates<$250K$41.767.2%
#6Accessories<$250K$10.4120.1%
#7Topicals<$250K$29.8623.5%
#8Oral<$250K$35.3451.5%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in New Brunswick, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for New Brunswick, based on the latest state-category product snapshot.

New Brunswick icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Zsweets 3 Gram Pre Rolls Multipack 10 Pack
Zsweets 3 Gram Pre Rolls Multipack 10 Pack
5 Points Cannabis#1#5#5
Very Berry 1.50 Gram Pre Rolls Multipack 3 Pack
Very Berry 1.50 Gram Pre Rolls Multipack 3 Pack
General Admission#2#3#4
Blueberry Yum Yum 3 Gram Pre Rolls Multipack 10 Pack
Blueberry Yum Yum 3 Gram Pre Rolls Multipack 10 Pack
5 Points Cannabis#3#7#2
Root Beer Float 1.50 Gram Pre Rolls Multipack 3 Pack
Root Beer Float 1.50 Gram Pre Rolls Multipack 3 Pack
Bold Cultivation#4#11#7
Crumbled Lime 2.50 Gram Pre Rolls Multipack 5 Pack
Crumbled Lime 2.50 Gram Pre Rolls Multipack 5 Pack
3 Saints#5#1#11
New Brunswick icon

Flower

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Strawberry 3.50 Gram Flower Buds
Strawberry 3.50 Gram Flower Buds
Weed Me#1#2#2
Tropic Thunder 7 Gram Flower Shake
Tropic Thunder 7 Gram Flower Shake
Shred#2#5#5
Purple Cherry Punch 28 Gram Flower Buds
Purple Cherry Punch 28 Gram Flower Buds
Big Bag O' Buds#3N/AN/A
Funk Master 7 Gram Flower Shake
Funk Master 7 Gram Flower Shake
Shred#4#8#4
Jet Fuel Pie 28 Gram Flower Buds
Jet Fuel Pie 28 Gram Flower Buds
Big Bag O' Buds#5#15#9
New Brunswick icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Cruise Control 2000 Mg Vapes Cartridges Distillate Plus
Cruise Control 2000 Mg Vapes Cartridges Distillate Plus
Boxhot Cruise Control#1#1#1
Pink Bubba 1000 Mg Vapes Cartridges Live Resin
Pink Bubba 1000 Mg Vapes Cartridges Live Resin
Spinach#2#3#9
Lemon Lime 1000 Mg Vapes Cartridges Live Resin
Lemon Lime 1000 Mg Vapes Cartridges Live Resin
Weed Me Max#3#2#2
Cherry Crush 1000 Mg Vapes Cartridges Live Resin
Cherry Crush 1000 Mg Vapes Cartridges Live Resin
Spinach#4#4#3
Motorbreath 1000 Mg Vapes Cartridges Live Resin
Motorbreath 1000 Mg Vapes Cartridges Live Resin
Kolab Projects#5#10#8
New Brunswick icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Mango 1 Each Edibles Soft Candy Gummies 30 Pack
Mango 1 Each Edibles Soft Candy Gummies 30 Pack
Monjour#1#2#4
Cloudberry 1 Each Edibles Soft Candy Gummies 4 Pack
Cloudberry 1 Each Edibles Soft Candy Gummies 4 Pack
Shred#2#1#2
Cream Soda 5 Mg Edibles Soft Candy Gummies 4 Pack
Cream Soda 5 Mg Edibles Soft Candy Gummies 4 Pack
Shred#3#4#6
Pink Lemonade 1 Each Edibles Soft Candy Gummies 4 Pack
Pink Lemonade 1 Each Edibles Soft Candy Gummies 4 Pack
Shred#4#5#3
Sour Orchard Peach [2pk] (10mg) Gummies
Sour Orchard Peach [2pk] (10mg) Gummies
Wana#5#18#30
New Brunswick icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Maq Distributors#1#3#1
1 Each Accessories Flower Devices Water Pipes
1 Each Accessories Flower Devices Water Pipes
Maq Distributors#2#1#3
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Maq Distributors#3#4#4
1 Each Accessories Flower Devices Dry Pipes
1 Each Accessories Flower Devices Dry Pipes
Maq Distributors#4#2#2
1 Each Accessories Flower Devices Grinders
1 Each Accessories Flower Devices Grinders
Maq Distributors#5#7#6
New Brunswick icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Mg Topicals Lotion 100mgthc 2000mgcbd
1 Mg Topicals Lotion 100mgthc 2000mgcbd
Proofly#1#1#1
1 Each Topicals Bath 130mgthc
1 Each Topicals Bath 130mgthc
Rebound#2N/AN/A
1 Each Topicals Bath 50mgthc 50mgcbd
1 Each Topicals Bath 50mgthc 50mgcbd
Stewart Farms#3#2#2
1 Each Topicals Balms & Oils 250mgthc 250mgcbd
1 Each Topicals Balms & Oils 250mgthc 250mgcbd
Rebound#4#7#5
1 Each Topicals Lotion 25mgthc
1 Each Topicals Lotion 25mgthc
Proofly#5#5#7
New Brunswick icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Max Indica Oil Spray [30ml] Oil Spray
Max Indica Oil Spray [30ml] Oil Spray
Twd#1#1#1
Max Cbd Oil 30ml 300mg
Max Cbd Oil 30ml 300mg
Twd#2#2#3
Max Sativa Oil Spray [30ml] Oil Spray
Max Sativa Oil Spray [30ml] Oil Spray
Twd#3#3#2
Bakerstreet Softgels 150mg 15 Count
Bakerstreet Softgels 150mg 15 Count
Tweed#4#5#4
Houndstooth Candyland Oil Spray [20ml] Sublingual Spray
Houndstooth Candyland Oil Spray [20ml] Sublingual Spray
Tweed#5#4#5

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