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Data Snapshot for Mar 20, 2026
Overview
Rank slipped from #28 to #41 in Ontario—an 8.3% decline over the last three months. Mid-tier positioning reflects a challenging market, yet unit sales show a surprising resilience, indicating shifting consumer preferences.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 5
Top States
Divvy Top StatesFeb 2026
Top states where Divvy is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$12.96
YoY Sales Trend
4.3%
2Y Sales Trend
34.4%
Flower remains the dominant category at 58.9%, growing 5.7% YoY. Pre-Rolls, however, see a significant drop at -18.8%, while Other skyrockets by 1411.2% YoY, highlighting a dramatic shift in consumer interest.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 61.3% | $12.67 | 5.7% |
| Pre-Rolls | 31.5% | $11.1 | 18.8% |
| Vapes | 3.8% | $29.39 | 29.6% |
| Oral | 1.8% | $17.55 | 61.5% |
DIVVY's strongest presence is in Ontario (52.6%) and Florida (21.3%), with notable reach in Alberta (13.4%). The brand operates across 8 states, indicating a diverse geographic footprint.
| State | Flower | Oral | Pre-Roll | Vapes |
|---|---|---|---|---|
| 11 | 18 | 32 | 30 | |
| 10 | ⊖ | 22 | ⊖ | |
| 18 | 13 | ⊖ | ⊖ | |
| 43 | 26 | 42 | ⊖ | |
| 48 | ⊖ | 44 | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | N/A |
#2 | Pre-Rolls | N/A |
#3 | Flower | N/A |
#4 | Pre-Rolls | N/A |
#5 | Pre-Rolls | N/A |
#6 | Flower | 1.7% |
#7 | Flower | 99.0% |
#8 | Flower | 32.5% |
#9 | Flower | 158.9% |
#10 | Flower | 99.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Divvy using competitive landscape rank coverage, proximity, and momentum.