Brand Explorer/Vermont Market

Vermont Cannabis Sales

Feb 2026

Overview

Consumers are buying more cannabis in Vermont, but spending less per unit—prices dropped 11.3% year over year, compressing revenue even as volume climbs. The state remains a small-tier market with 102 dispensaries, up 4.1% from a year ago, and overall sales grew just 2.3% year over year despite that expanding retail footprint. Over two years, however, cumulative growth reached 7.2%, suggesting the market is still maturing rather than contracting. Vermont's proximity to New Hampshire, which lacks recreational sales, and Massachusetts, where prices tend to run higher, gives it a cross-border draw that may partly explain steady unit demand even as per-item revenue falls. Vermont legalized medicinal marijuana in 2004 and recreational cannabis in 2018; licensed retail sales began in 2022.

  • Top Brand: Satori
  • Category Breakout: 40.2%
  • Top Category: Flower (40%)

Benchmarking

Market ComparisonFeb 2026

Vermont's 7.2% two-year sales growth trails many northeastern peers, but the state's small dispensary count of 102 means per-store performance remains relatively concentrated. Price erosion of 11.3% year over year is among the steeper drops in the region, suggesting competitive pressure is building faster than the retail footprint, which expanded only 4.1% over the same period.

Trend unavailable for this period
StateSalesYoY
Utah$10-15M5.5%
Virginia$10-15M1.5%
Vermont$10-15M2.3%
Puerto Rico$10-15M19.0%
Rhode Island$5-10M35.7%

Category View

Category PerformanceFeb 2026

Vapes surged 13.0% year over year to capture 18.4% of the market, while concentrates posted the fastest growth of any category at 19.6%, though they hold just 4.3% share. Pre-rolls climbed 8.7% to account for 21.5% of sales, continuing to gain ground on flower, which still leads at 42.0% but slipped 4.0% year over year. Brands like Satori are competing in a mix that is clearly shifting toward convenience and potency formats, with edibles dipping 2.4% to hold 13.8% share.

CategorySalesAvg PriceYoY
#1Flower$2.5-5M$24.124.0%
#2Pre-Rolls$1-2.5M$11.858.7%
#3Vapes$1-2.5M$33.7813.0%
#4Edibles$1-2.5M$20.42.4%
#5Concentrates$250-500K$50.3419.6%
#6Oral$250-500K$42.94.8%
#7Accessories<$250K$10.20.4%
#8Topicals<$250K$40.862.0%
#9Cbd<$250K$8.9116.6%
#10Home-Grow<$250K$26.8521.9%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Vermont, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Vermont, based on the latest state-category product snapshot.

Vermont icon

Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Blue Dream 1000 Mg Vapes Disposables Distillate Plus
Blue Dream 1000 Mg Vapes Disposables Distillate Plus
Satori#1#159#8
Cactus Cool 1000 Mg Vapes Cartridges Distillate Plus
Cactus Cool 1000 Mg Vapes Cartridges Distillate Plus
The Flying Cactus#2#7#5
Og Kush 1000 Mg Vapes Cartridges Distillate Plus
Og Kush 1000 Mg Vapes Cartridges Distillate Plus
Satori#3#54N/A
Sour Diesel 1000 Mg Vapes Disposables Distillate Plus
Sour Diesel 1000 Mg Vapes Disposables Distillate Plus
Satori#4#10#42
Northern Lights 1000 Mg Vapes Cartridges Distillate Plus
Northern Lights 1000 Mg Vapes Cartridges Distillate Plus
The Flying Cactus#5#12#14
Vermont icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Watermelon 1200 Mg Oral Tincture Tincture 1 Pack
Watermelon 1200 Mg Oral Tincture Tincture 1 Pack
Highly Rooted#1#4#2
Berry 600 Mg Oral Tincture Tincture 1 Pack
Berry 600 Mg Oral Tincture Tincture 1 Pack
Highly Rooted#2#1#1
Raspberry 300 Mg Oral Tincture Tincture 1 Pack
Raspberry 300 Mg Oral Tincture Tincture 1 Pack
Vtreatz#3#2#3
Berry 600 Mg Oral Tincture Tincture 1 Pack
Berry 600 Mg Oral Tincture Tincture 1 Pack
Highly Rooted#4#3#4
Watermelon 600 Mg Oral Tincture Tincture 1 Pack
Watermelon 600 Mg Oral Tincture Tincture 1 Pack
Highly Rooted#5#6#5
Vermont icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Clothing Shirts
1 Each Accessories Clothing Shirts
New Duds#1#2#1
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Pulsar#2#1#2
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Raw Papers#3#3#3
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Yocan#4#6#5
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Ooze#5#8#7
Vermont icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
500 Mg Topicals Balms & Oils 500mgthc 2000mgcbd
500 Mg Topicals Balms & Oils 500mgthc 2000mgcbd
Welliva#1#1#1
600 Mg Topicals Lotion 600mgthc 600mgcbd
600 Mg Topicals Lotion 600mgthc 600mgcbd
Highly Rooted#2#3#2
Salve The World Topical
Salve The World Topical
Magic Mann (Vt)#3#10#4
1000 Mg Topicals Balms & Oils 1000mgthc 1000mgcbd
1000 Mg Topicals Balms & Oils 1000mgthc 1000mgcbd
Sunset Lake#4#4#5
600 Mg Topicals Topicals (unspecified) 600mgthc
600 Mg Topicals Topicals (unspecified) 600mgthc
Highly Rooted#5#8#8

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