Highly Rooted

Top states where Highly Rooted is active based on indexed sales coverage.

VTVermont

(<$250K)

Trend narrative unavailable.

Edibles dominate at 73.1% of sales, yet they are down 15.0% YoY. Oral products account for 19.2% (-17.2% YoY) and Topicals at 6.8% (-17.7% YoY).

Category	Sales Share	Avg Price	YoY
Edibles	73.1%	$28.76	15.0%
Oral	19.2%	$49.49	17.2%
Topicals	6.8%	$37.8	17.7%

HIGHLY ROOTED's market is strictly confined to Vermont, commanding 100% of its sales in this single state. The brand's geographic concentration is absolute.

State	Edibles	Oral	Topicals
Vermont	5	1	1

Ranked #5 in Edibles, HIGHLY ROOTED now sits four spots behind leader UPSTATE ELEVATOR SUPPLY CO. and three spots behind VTREATZ. This decline from #4 to #5 highlights increasing competitive tensions.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Berry 600 Mg Oral Tincture Tincture 1 Pack	Oral	16.8%
#2 Berry 100 Mg Edibles Soft Candy Gummies 20 Pack	Edibles	15.5%
#3 600 Mg Topicals Lotion 600mgthc 600mgcbd	Topicals	10.2%
#4 Watermelon 1200 Mg Oral Tincture Tincture 1 Pack	Oral	64.6%
#5 Strawberry 100 Mg Edibles Soft Candy Gummies 50 Pack	Edibles	1.4%
#6 Blue Raspberry 5 Mg Edibles Soft Candy Gummies 10 Pack	Edibles	114.9%
#7 Raspberry 100 Mg Edibles Soft Candy Gummies 20 Pack	Edibles	64.8%
#8 Milk 100 Mg Edibles Edibles (unspecified) Edibles (unspecified) 20 Pack	Edibles	10.5%
#9 Watermelon 600 Mg Oral Tincture Tincture 1 Pack	Oral	80.0%
#10 English Toffee 100 Mg Edibles Soft Candy Caramel 20 Pack	Edibles	22.5%

Peer brands benchmarked against Highly Rooted using competitive landscape rank coverage, proximity, and momentum.

PI

Pinnacle Valley Farms

SO

Somewhere On The Mountain

RO

Rosie's

Upstate Elevator Supply Co.