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Data Snapshot for Mar 20, 2026
Overview
DEBUNK faces a staggering 40.6% drop in YoY sales, with a mid-tier price positioning. The brand's rank slipped from #9 to #13, revealing a challenging competitive landscape. Recent trends show a 20.1% decline over the past three months, indicating ongoing pressure.
Categories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 4
Top States
Debunk Top StatesFeb 2026
Top states where Debunk is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$16.75
YoY Sales Trend
40.6%
2Y Sales Trend
25.5%
Vapes dominate at 80.9% but are down 41.1% YoY. Pre-Rolls hold 18.5% with a 37.4% drop, while Flower plummets by 70.2%. The only bright spot is 'Other' categories, which show a slight YoY increase of 0.7%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 81.0% | $16.09 | 41.1% |
| Pre-Rolls | 18.5% | $21.5 | 37.4% |
DEBUNK is most prominent in Ontario (46.9%), followed by British Columbia (31.1%) and Alberta (14.8%). The brand actively operates in eight states, showcasing a broad geographic footprint.
| State | Pre-Roll | Vapes |
|---|---|---|
| 39 | 8 | |
| 43 | 8 | |
| ⊖ | 13 | |
| ⊖ | 12 |
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | N/A |
#2 | Vapes | N/A |
#3 | Vapes | N/A |
#4 | Vapes | N/A |
#5 | Vapes | N/A |
#6 | Vapes | 2.3% |
#7 | Pre-Rolls | 33.7% |
#8 | Vapes | 15.9% |
#9 | Vapes | 17.6% |
#10 | Pre-Rolls | 37.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Debunk using competitive landscape rank coverage, proximity, and momentum.