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Debunk

Data Snapshot for Mar 20, 2026

Overview

DEBUNK faces a staggering 40.6% drop in YoY sales, with a mid-tier price positioning. The brand's rank slipped from #9 to #13, revealing a challenging competitive landscape. Recent trends show a 20.1% decline over the past three months, indicating ongoing pressure.

Categories

VapesPre-RollsConcentratesFlowerAccessories
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 4

Top States

Debunk Top StatesFeb 2026

Top states where Debunk is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Trend unavailable for this period

Average Price

$16.75

YoY Sales Trend

40.6%

2Y Sales Trend

25.5%

Vapes dominate at 80.9% but are down 41.1% YoY. Pre-Rolls hold 18.5% with a 37.4% drop, while Flower plummets by 70.2%. The only bright spot is 'Other' categories, which show a slight YoY increase of 0.7%.

CategorySales ShareAvg PriceYoY
Vapes81.0%$16.0941.1%
Pre-Rolls18.5%$21.537.4%

DEBUNK is most prominent in Ontario (46.9%), followed by British Columbia (31.1%) and Alberta (14.8%). The brand actively operates in eight states, showcasing a broad geographic footprint.

StatePre-RollVapes
398
438
⊖13
⊖12

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Market Position

Competitive LandscapeFeb 2026

Competitive summary unavailable.

Vapes in Ontario Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Debunk: 12Debunk: 13Adults Only: 7Adults Only: 8Versus: 9Versus: 7General Admission: 4General Admission: 5Davinci: 1Davinci: 1

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Peach Crescendo 1000 Mg Vapes Specialty Vape
Peach Crescendo 1000 Mg Vapes Specialty Vape
VapesN/A
#2
Moon Drops 500 Mg Vapes Specialty Vape
Moon Drops 500 Mg Vapes Specialty Vape
VapesN/A
#3
24k Gold 1000 Mg Vapes Vapes (unspecified)
24k Gold 1000 Mg Vapes Vapes (unspecified)
VapesN/A
#4
Miracle Alien 1000 Mg Vapes Cartridges
Miracle Alien 1000 Mg Vapes Cartridges
VapesN/A
#5
Glass Apple 1 Each Vapes Cartridges
Glass Apple 1 Each Vapes Cartridges
VapesN/A
#6
Moon Drops 1000 Mg Vapes Disposables
Moon Drops 1000 Mg Vapes Disposables
Vapes2.3%
#7
Zkz 2.50 Gram Pre Rolls Multipack 5 Pack
Zkz 2.50 Gram Pre Rolls Multipack 5 Pack
Pre-Rolls33.7%
#8
Melonade [1000mg] Liquid Diamonds All In
Melonade [1000mg] Liquid Diamonds All In
Vapes15.9%
#9
Miracle Alien Cookies 1000 Mg Vapes Disposables
Miracle Alien Cookies 1000 Mg Vapes Disposables
Vapes17.6%
#10
Woods 3 Gram Pre Rolls Single 1 Pack
Woods 3 Gram Pre Rolls Single 1 Pack
Pre-Rolls37.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Debunk using competitive landscape rank coverage, proximity, and momentum.