Brand Explorer/Mississippi Market

Mississippi Cannabis Sales

Feb 2026

Overview

Mississippi's cannabis sales have surged 75.9% compared to two years ago, making it one of the faster-expanding small-tier markets in the Deep South. Year-over-year growth reached 28.9% as of February 2026, with 182 dispensaries now operating across the state, a 6.4% increase from the prior year. Average prices also climbed 7.1% year-over-year, a uncommon upward move that suggests demand is outpacing supply expansion rather than the price compression seen in more mature markets. Southern Sky Brands leads among top-selling names in a state where vertical integration and limited licensing have shaped a relatively controlled rollout. Mississippi legalized medicinal marijuana through Initiative 65 in 2020, though legislative replacement via Senate Bill 2095 followed in 2022, with licensed retail sales beginning that same year.

  • Top Brand: Southern Sky Brands
  • Category Breakout: 51.7%
  • Top Category: Flower (52%)

Benchmarking

Market ComparisonFeb 2026

Among small-tier markets, Mississippi stands out for sustained acceleration rather than a post-launch spike that fades. Sales grew 28.9% year-over-year and 75.9% over two years, yet the dispensary count expanded only 6.4%, meaning existing stores are absorbing much of the new demand. Prices rising 7.1% year-over-year further distinguish Mississippi from peers where oversupply has driven discounting, pointing to a supply-constrained environment that favors incumbent operators and brands already on shelves.

24-Month Trend

Mississippi market trend chart
StateSalesYoY
Louisiana$15-20M40.8%
Minnesota$15-20M40.2%
Mississippi$15-20M28.9%
Alaska$15-20M10.5%
Utah$10-15M5.5%

Category View

Category PerformanceFeb 2026

Concentrates posted the fastest growth in Mississippi at 57.4% year-over-year, followed closely by pre-rolls at 53.1%, signaling that patients are diversifying beyond traditional formats as the market matures. Flower still commands a 53.0% share but grew a comparatively modest 18.6%, while edibles and vapes each hold 16.1% of the market with growth rates of 45.8% and 32.1% respectively. Southern Sky Brands features prominently across categories in a state where the product mix is broadening quickly even within a medical-only framework.

CategorySalesAvg PriceYoY
#1Flower$5-10M$37.2818.6%
#2Vapes$1-2.5M$37.532.1%
#3Edibles$1-2.5M$30.2345.8%
#4Pre-Rolls$1-2.5M$18.0853.1%
#5Concentrates$1-2.5M$37.3157.4%
#6Accessories<$250K$11.7133.3%
#7Topicals<$250K$31.071.9%
#8Oral<$250K$32.729.0%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Mississippi, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Mississippi, based on the latest state-category product snapshot.

Mississippi icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Midnight Multidose [10pk] (200mg Thc 100mg Cbn 50mg Cbd) Gummies
Midnight Multidose [10pk] (200mg Thc 100mg Cbn 50mg Cbd) Gummies
Good Day Farm#1#1#1
Strawberry 1000 Mg Edibles Soft Candy Gummies 10 Pack
Strawberry 1000 Mg Edibles Soft Candy Gummies 10 Pack
Southern Sky Brands#2N/AN/A
Blue Razz [20pk] (100mg) Nano Gummies
Blue Razz [20pk] (100mg) Nano Gummies
Good Day Farm#3#5#7
Cherry Limeade 1000 Mg Edibles Soft Candy Gummies 20 Pack
Cherry Limeade 1000 Mg Edibles Soft Candy Gummies 20 Pack
Coastal Crop#4N/AN/A
Stay Asleep Dream Berry [10pk] (200mg Cbd/100mg Thc/50mg Cbn/50mg Cbg) Optimal Gummies
Stay Asleep Dream Berry [10pk] (200mg Cbd/100mg Thc/50mg Cbn/50mg Cbg) Optimal Gummies
Wana#5#3#2
Mississippi icon

Pre-Rolls

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Zmoothie 2.50 Gram Pre Rolls Multipack 5 Pack
Zmoothie 2.50 Gram Pre Rolls Multipack 5 Pack
Southern Sky Brands#1#484N/A
Dragon Fire 3.50 Gram Pre Rolls Multipack 7 Pack
Dragon Fire 3.50 Gram Pre Rolls Multipack 7 Pack
Dragon Fire Farms#2#144#108
Dragon Fire 3.50 Gram Pre Rolls Multipack 6 Pack
Dragon Fire 3.50 Gram Pre Rolls Multipack 6 Pack
Dragon Fire Farms#3#1#1
Motorbreath 3 Gram Pre Rolls Multipack 3 Pack
Motorbreath 3 Gram Pre Rolls Multipack 3 Pack
Southern Sky Brands#4#4N/A
Pink Runtz 3.50 Gram Pre Rolls Multipack 7 Pack
Pink Runtz 3.50 Gram Pre Rolls Multipack 7 Pack
The Sipp#5#116N/A
Mississippi icon

Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Blockberry 1 Each Vapes Cartridges Distillate Plus
Blockberry 1 Each Vapes Cartridges Distillate Plus
Borneo#1#1#1
Strawnana 3.50 Gram Flower Flower (unspecified)
Strawnana 3.50 Gram Flower Flower (unspecified)
Southern Sky Brands#2N/AN/A
Kush Breath 3.50 Gram Flower Flower (unspecified)
Kush Breath 3.50 Gram Flower Flower (unspecified)
Southern Sky Brands#3#9#8
Super Sour Diesel 1000 Mg Vapes Disposables Distillate Plus
Super Sour Diesel 1000 Mg Vapes Disposables Distillate Plus
Suite 1620#4N/AN/A
Jack Herer 3.50 Gram Flower Flower (unspecified)
Jack Herer 3.50 Gram Flower Flower (unspecified)
Midsouth Extracts#5#14N/A
Mississippi icon

Accessories

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
1 Each Accessories Vape Cartridge Devices Battery
1 Each Accessories Vape Cartridge Devices Battery
Pulsar#1#2#1
1 Each Accessories Concentrate Devices Oil Rig
1 Each Accessories Concentrate Devices Oil Rig
Puffco#2#9#7
Blazy Susan 1 Each Accessories Flower Devices Rolling Paper And Accessories
Blazy Susan 1 Each Accessories Flower Devices Rolling Paper And Accessories
Luv Buds#3#3#4
1 Each Accessories Flower Devices Dry Pipes
1 Each Accessories Flower Devices Dry Pipes
Pulsar#4#10#16
1 Each Accessories Flower Devices Rolling Paper And Accessories
1 Each Accessories Flower Devices Rolling Paper And Accessories
Raw Papers#5#4#8

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