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Data Snapshot for Mar 20, 2026
Overview
DRAGON FIRE FARMS surged with a 60.9% YoY increase in the <250K tier, despite a recent 16.2% decline over the last three months. This premium brand is navigating a landscape where unit growth outpaced sales growth, suggesting effective pricing strategies.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 1
Top States
Dragon Fire Farms Top StatesFeb 2026
Top states where Dragon Fire Farms is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$34.17
YoY Sales Trend
60.9%
2Y Sales Trend
137.6%
Flower leads at 65.9% of total sales with a 17.1% YoY increase, while Pre-Rolls skyrocketed by 479.5% YoY, marking them as the fastest-growing segment. The dominance of Flower reflects its strong market presence.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 65.9% | $37.8 | 17.1% |
| Pre-Rolls | 34.1% | $28.81 | 479.5% |
DRAGON FIRE FARMS is concentrated solely in Mississippi, capturing 100% of its sales in this state. This geographic focus could indicate opportunities for targeted growth strategies.
| State | Flower | Pre-Roll |
|---|---|---|
| 15 | 5 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #15 in the competitive landscape, DRAGON FIRE FARMS is gaining ground in the Flower category. It trails behind leaders like SOUTHERN SKY BRANDS and GRUV (MS), gaining 1 rank compared to last year.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 93.5% |
#2  | Pre-Rolls | 1086.1% |
#3  | Pre-Rolls | 39.4% |
#4  | Flower | N/A |
#5  | Flower | N/A |
#6  | Pre-Rolls | 8.5% |
#7  | Pre-Rolls | 29.9% |
#8  | Pre-Rolls | 20.9% |
#9  | Pre-Rolls | 2.1% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Dragon Fire Farms using competitive landscape rank coverage, proximity, and momentum.
